Over half (51%) of US children recall seeing commercials on YouTube recently, the top platform for recognition across multiple digital channels, according to an October 2023 survey from Precise TV.
Even the oldest members of Gen Alpha (born between the early 2010s and 2024) are younger than the iPad. For this digitally native generation, YouTube is the place to be, but other media channels like streaming platforms and even podcasts are popular. With the future of Gen Alpha’s social media use uncertain as states like Florida bar children under 14, marketers should know where the demographic is consuming content.
US adults will spend 12:39 per day with all media in 2024, 0.9% more than last year. This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media.
Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.
LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.
Over three-quarters of retailers are concerned about staffing: And 29% say they’re short-staffed. The challenges are particularly pronounced among mass merchants like Target and Walmart.
Home Depot goes after Pro dollars with $18.25 billion SRS Distribution buy: The home improvement retailer is aggressively courting professionals as DIY demand falters.
Nano-influencers reign on Instagram with a 6.23% engagement rate: TikTok's top influencers, meanwhile, maintain a 4.95% rate.
Kroger will close three ecommerce fulfillment centers amid profitability focus: Underperformance led the grocer to pull back on grocery delivery in Florida and Texas.
Clinique is the latest prestige beauty brand to make the leap to Amazon: The partnership signals the retailer’s growing clout. It’s set to overtake Walmart as the US’ top beauty retailer by 2025.