Healthcare & Pharma
We used eMarketer data to take a deeper look and offer more clarity into Mary Meeker's recent annual internet trends report.
Dr. Robert Louis, director of skull base and pituitary surgery at Hoag Neurosciences Institute, explains how VR improves surgical outcomes and boosts patient retention.
In the latest episode of "Behind the Numbers," we take a look at the state of the digital health market and consider the potential impact of Amazon's partnership with Berkshire Hathaway and JPMorgan Chase.
Jack Hogan, CTO at Lifescript, talks about how pharmaceutical companies can leverage programmatic advertising in spite of tough industry regulations.
Artificial intelligence and robotic technologies could be the future of healthcare. But convincing people in the UK that that’s a good thing will take a great deal of effort.
Marianne Cusato, housing expert at HomeAdvisor, discusses the stigma still surrounding devices that can help baby boomers age in place.
The healthcare industry is under pressure to go beyond the pill for a number of reasons: escalating costs, a shift to outcomes-based compensation, demands from digitally savvy patients and the need to competitively differentiate offerings.
NewsCred, a content-oriented online marketing firm that works with brands to manage creation, distribution and measurement, spoke with eMarketer about how pharmaceutical companies in the US are investing more in their digital properties.
Family doctors, medical specialists, local pharmacists and hospitals were the most commonly trusted sources for health information in Canada among internet users ages 45 and older surveyed in June. On the opposite end of the spectrum were the internet and TV.
Steijn Pelle, co-founder and COO of on-demand health consultation company HealthTap, speaks to eMarketer about Facebook Messenger’s potential and its limitations.
Four healthcare leaders talk about what VR has done for their organizations.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we continue our conversation about digital health initiatives, looking at some of the innovative services and devices that tech companies are working on to improve healthcare.
Health and fitness app usage has seen a dramatic uptick in the US over the past few years. And users are loading up their apps with a relatively high level of frequency.
Universal healthcare may be the norm in Europe, but that hasn’t stopped entrepreneurs from offering digital alternatives to government-led systems. This week, investors gave two services—Your.MD in the UK and Sweden’s Kry—cash infusions to help meet growing consumer interest in do-it-yourself healthcare tools.
Rohini Behl, marketing director of dairy cooperative Fonterra Brands Indonesia, talks about the firm's efforts in women's health awareness.
More than six in 10 adult internet users in Germany have bought prescription or over-the-counter medication online, and the vast majority report being very happy with the experience.
Tom Kottler, co-founder and CEO of patient engagement platform Healthprize Technologies, tells eMarketer about the effects of medication nonadherence on the pharmaceutical industry, and how available technologies can improve patience adherence.
Amy Landucci, head of digital medicine at Novartis, talks about the new and improved role of technology in the pharmaceutical industry.
Over two-thirds of internet users in France research medical issues online. But most avoid the sites of government institutions or health professionals, favoring more general information sources.
Healthcare and pharma marketers in the US invested $1.67 billion in paid digital media in 2015. This year, those marketers will increase their spending 15.4% to reach $1.93 billion.