Healthcare & Pharma


Healthcare and pharma ad spending remains the smallest ad-spending category in the US due to restrictive compliance laws that make it difficult to target audiences, but the legalization of cannabis has helped bolster spending.

eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.

With the June acquisition of PillPack and quieter forays into beauty, Amazon has demonstrated its intent to move into the online pharmacy business as well as the space dominated by Sephora and Ulta Beauty. Should traditional pharmacies and beauty retailers be concerned by Amazon’s exploration of new product categories?

We used eMarketer data to take a deeper look and offer more clarity into Mary Meeker's recent annual internet trends report.

Dr. Robert Louis, director of skull base and pituitary surgery at Hoag Neurosciences Institute, explains how VR improves surgical outcomes and boosts patient retention.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we continue our conversation about digital health initiatives, looking at some of the innovative services and devices that tech companies are working on to improve healthcare.

In the latest episode of "Behind the Numbers," analyst Victoria Petrock explains why voice-activated technology is poised to change the healthcare industry. How do consumers feel about the technology? And how is the industry currently putting it to use?

As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.

When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping juggernaut will capture 49.1% of the market, according to eMarketer’s latest forecast on the top 10 US ecommerce retailers, up from a 43.5% share last year.

David Edelman, CMO at Aetna, discusses how he brings iterative, agile marketing to the 165-year-old institution.

In the latest episode of "Behind the Numbers," we take a look at the state of the digital health market and consider the potential impact of Amazon's partnership with Berkshire Hathaway and JPMorgan Chase.