Retail


Subscription commerce has captured retailers' attention with its built-in customer base and predictable sales patterns. It may seem like there is a box for everything—think special effects makeup or instant ramen—but not all categories have been embraced equally.

Due to the growing number of channels available and younger consumers reaching adulthood, expectations for customer service have been changing.

Direct-to-consumer brands like Everlane and Bonobos, fast casual grain bowl chain Sweetgreen and beauty salon Drybar are just a few businesses that have adopted a cashless model. But consumers aren't necessarily ready to do away with cash.

The consumer retail economy, buttressed by low unemployment and rising wages, is experiencing its best growth since 2011. And despite the 2018 demise of old-retail stalwarts like Sears and Toys "R" Us, recent gains at retail aren’t only flowing in the direction of digital – although they do increasingly bear hallmarks of its influence.

Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.

Online shopping has become a sport during Thanksgiving week and beyond, and it's also starting to play a role in the holiday meal itself. In many ways, the convenience of buying groceries online seems well-suited for larger-than-usual gatherings, even if it is used by only a small number of consumers.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Bitcoin, tech taxes, and a novel you can read on FB Messenger.

Buying store brands used to be viewed as sacrificing quality for price, but post-recession private labels began flourishing and have gained popularity with retailers and consumers over the past decade.

Online grocery sales are reaching a tipping point, a fact that was a given at the inaugural Groceryshop conference held this week. Overall themes of digital transformation and the power of the consumer emerged while Amazon was mentioned less often than you might think.

Despite ups and downs in the subscription commerce segment, it's still a subject of great interest in the retail industry. Most brands that started online and direct to consumer have expanded to retail channels, either through partnerships or acquisitions.

Despite the ubiquity of online shopping, consumers still rely on face-to-face interaction in the path to purchase, whether it be for getting product information, seeing in-person demos or tracking down items in other stores.

In the latest episode of "Behind the Numbers," eMarketer's Man-Chung Cheung and Monica Peart discuss commerce in China, where technology companies are remaking the brick-and-mortar experience, even as they continue to innovate in ecommerce.

With its increased investment in Instagram Stories, Benefit plans to focus on both organic and paid content in 2019. And rising usage in swipe-up behavior—when a user swipes up on stories content and is taken to a landing page on the brand's website—is opening the door to new opportunities.

In the latest episode of "Behind the Numbers," eMarketer Bill Fisher discusses the evolving UK retail market and the growing impact of mobile shopping.

Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.

In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.

Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.

Amazon Go has received a lot of attention for a store with only six locations in three cities. It's not hard to see why, since the "walk out without paying" concept is novel, and eliminating friction is the holy grail of omnichannel retailing.

Even though food and beverage has traditionally been a product category with low digital penetration in the US—we peg the category at 2.8% of all retail ecommerce sales for 2018—online sales are steadily picking up steam.

Even though supermarkets have upped their digital commerce offerings over the past few years and online grocery shopping has been on the rise, a good number of US consumers just aren't that interested in having groceries delivered.