eMarketer principal analyst Andrew Lipsman discusses how stores are adapting to their customers' lifestyles, why Target saw a rush of back-to-school shoppers, how consumers feel about shopping at Best Buy and more.
More brands are using social platforms like Pinterest and Instagram to not only discover new products, but to ultimately buy them. And that seems to be paying off, according to a July 2019 study from rating and review marketing company Yotpo.
In yet another sign that online reviews can make or break the path to purchase, June 2019 research from Trustpilot found that consumers would lose trust in a brand not only if they saw negative reviews—but also if the brand went one step further and deleted them.
Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.
As privacy concerns continue to rise, you’d think consumers would be dubious about sharing their data. But according to a number of surveys on the topic, that’s not necessarily the case—especially if they get some value out of it.
In the latest edition of its annual report, the Selig Center for Economic Growth at the University of Georgia’s business school pegged total buying power of the US Hispanic population at $1.539 trillion in 2018. Having added more than $500 billion since 2010, the figure is expected to grow nearly $400 billion more by 2023.
"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge.
Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories. This year’s midsummer shopping event—extended to 48 hours and held on July 15 and 16—racked up record sales, further cementing Amazon’s ecommerce leadership position, while creating incremental opportunities for sellers and competing retailers.
US consumers dig digital audio, and as listenership heats up, so does advertiser investment. For direct-to-consumer (D2C) brands, podcasts are top-of-mind as they provide engaging and influential ad opportunities.
Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.
Consumers today have more payment options than ever. But, while mobile payment platforms like Apple Pay, Google Pay and Samsung Pay are increasingly gaining traction, the trinity of cash, debit and credit still dominate—especially with smaller, in-store transactions.
eMarketer recently spoke with Vadim Grinberg, vice president of consumer growth and insight at Dagne Dover, to discuss what the retailer has learned since opening up its pop-up location and how it feels about retail tech and handles cart abandonment.
Driven by gains in education and greater access to financial resources, the estimated buying power of US Hispanics is poised for growth, but Hispanic consumers and their shopping habits are often misunderstood or overlooked by marketers.
Cynthia Rowley president and CEO Allie Egan sits down with eMarketer executive editor Rimma Kats to discuss a variety of topics, including mcommerce, a text message channel and the need to maintain an active conversation with retail customers.
eMarketer principal retail analyst Andrew Lipsman explains why second-hand shopping is bouncing back, and gives the most important takeaways from Walmart, Macy’s and J.C. Penney’s Q2 financials. He also explains how much ratings and reviews affect a company’s revenue, which US stores are closing down the fastest and who people are most likely to trust for shopping recommendations.
Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location Aug 20
Direct-to-consumer (D2C) brands continue to disrupt the retail space. The companies use an array of tactics to attract business, from offering low prices to targeting shoppers who care about ethical consumption to simply providing a more convenient experience.
Retailers can’t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed by the business itself, can significantly hinder the customer experience.
Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.
Consumers are hesitant to engage with the latest automated customer experience offerings. In industries like healthcare and financial services, many prefer to consult with humans through traditional mediums. But in retail, more are willing to use emerging technologies—including chatbots and artificial intelligence (AI).
In 2019, US retail search ad spend will increase 22.5% to $13.12 billion. Retail search spend is bolstered by Google Shopping ads and lower-funnel ads that are essential for driving ecommerce.