In the latest episode of "Behind the Numbers," eMarketer's Andrew Lipsman and Corey McNair discuss eMarketer's latest forecast on the top 10 US ecommerce retailers and how Amazon is capturing nearly 50% of the market.
Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.
Apps vs. mobile sites has been the subject of debate since the dawn of smartphones. For a period it seemed like apps fell out of favor, but there is proof that trend is reversing in the retail industry.
The proposed new tariffs on Chinese imports haven't been enacted yet, though Friday President Donald Trump threatened such a tax at "short notice." Larger retailers might not feel the effects immediately since many manufacturers have likely stocked up in anticipation, but smaller retailers unable to warehouse extra inventory could feel the squeeze sooner.
Marketers' Roundtable: Why Brands Still Rely on Agencies to Optimize Their Amazon Product Pages Sep 6
We talk to four agency executives about the challenges brands need help solving to optimize their Amazon product detail pages.
Grocery apps are some of the fastest-growing apps in the US, according to eMarketer’s latest app usage forecast. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.
In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman talks about Amazon's recent efforts to transform grocery shopping, including the launch of its second cashierless convenience store.
Online grocery categories can be divided into two camps: perishable items and the so-called center store products that have longer shelf lives. A Field Agent survey found US online grocery shoppers are more comfortable buying CPG products digitally.
According to a new study from Inmar, traditional grocery has been taking hits, not just from newer ecommerce options but also warehouse clubs and big box multichannel retailers. Grocery shoppers are spreading out their spend across more channels than ever, and even smaller retailers feel pressure to offer digital options.
For some shoppers, a long wait in line at the supermarket may lead them to head out the door. And they don't always make the purchase somewhere else: They may just abandon it altogether.
So far, China and the US have matched each other tit-for-tat in the growing trade war. Both countries have imposed tariffs on $50 billion worth of goods, with the US threatening an additional $200 billion and China another $60 billion on 5,207 products.
Fast fashion—design trends quickly and cheaply translated for the masses—has had a strong year so far. But unless you're a young woman who takes style cues from social media, many of the more successful online retailers in this space might be foreign to you. According to a September 2018 Hitwise study that looks at fast fashion, mid-tier and premium categories, visits to fast fashion sites grew 20% or more monthly between March-June 2018.
Megan Harbold, vice president of ecommerce at The Mars Agency, explains the challenges of advertising on Amazon.
Rob Gonzalez, co-founder and executive vice president of business development at Salsify, explains how brands can use Amazon reviews—the good and the bad—to their benefit.
Doom and gloom often surrounds discussion of brick-and-mortar retail. It's hard not to see the demise of traditional stores like Sears and Toys 'R' Us as bellwethers for the industry. Many stores are closing locations but is it as dire as it seems on the surface?
Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.
Both companies announced shrinking brand portfolios this week, but the factors that necessitated these closures weren't exactly the same. Sears Holdings has been struggling for some time, while Lowe's continues to lag behind The Home Depot.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?
Global online marketplaces like Amazon and Alibaba have risen to prominence and are becoming a competitive threat to retailers and brands around the world. According to a 2018 Salesforce survey, merchants have reason to be concerned. Online buyers are starting their hunt for products on marketplaces with increased frequency.
Consumers don't necessarily mind going into stores, but they do expect brick-and-mortar retailers to behave differently than they once did. In the latest episode of "Behind the Numbers," eMarketer Analyst Andrew Lipsman discusses what shoppers expect and how retailers can meet them halfway.