Retail


Three-quarters of retailers in India plan to increase investment in social media promotions and advertising, according to May 2016 research. Social is already a leading channel for digital marketing among all advertisers in the country.

Though many US digital buyers use mobile to purchase clothing, a large majority still heavily rely on desktop, July 2016 research revealed. Among those apparel buyers who do tap mobile devices, most also use PCs for the same purpose.

Southeast Asia has all the ingredients for a promising ecommerce market—rising internet and mobile penetration, a growing middle class with greater discretionary spending, and an increasing supply of digital platforms. Still, many challenges continue to hamper ecommerce growth in the region.

Retail sales in Canada were up about 2.9% in Q2 2016 compared with the same period the prior year. The increase came after stronger 4.5% growth in Q1, and eMarketer expects total retail sales growth of less than 2% this year. The picture will be rosier on digital channels.

More than eight in 10 US retail ecommerce senior marketers said the user experience and interface of their sites need to change substantially for an update to be considered a redesign, May 2016 research revealed.

In June, the UK voted to leave the EU, a decision that—if it holds—will have massive ramifications on both Continental and UK economies. Marketers may be optimistic, especially digital marketers, having proved the resilience of the industry through the recent recession. But for retailers accustomed to revenue from the common market, the picture may be less rosy.

Bert Carder, head of sales for Ksubaka, talked about what his firm’s game-based in-store interactive ad network offers brands.

For nearly a third of retailers, the average customer makes a purchase within the first 48 hours of signing up for marketing emails, June 2016 research found. And for approximately a quarter more merchants, customers first buy within a week of email signup.

Two years ago, retailers were excited about beacons—excited about gathering data based on in-store shopping behavior, driving sales through triggered messages and better understanding a customer’s journey through the technology. But have retailers moved past the experimental phase, and are they still excited about the technology?

Neil Ackerman, director of global ecommerce at Mondelez International, talks about the food company's ecommerce strategy, which is geared toward reducing friction in all aspects of ecommerce.

Jennifer Tidy, vice president of partnerships at augmented reality technology provider Modiface, talks about the demand for augmented reality among retailers.

Hongwei Liu, ‎co-founder and CEO of retail wayfinding software provider Mappedin, tells eMarketer how retailers can make their in-store shopping experience more attractive to today's omnichannel shoppers, who value efficiency.

UK internet users surveyed in May 2016 provided a clear blueprint for retaining customer loyalty even when competitors offer cheaper deals: 52% said they would continue to use a more expensive brand if they received good service. Nearly as many said high-quality products would keep them loyal despite higher prices.

The average parent internet user in Canada will spend nearly C$500 (about $370) in 2016 on back-to-school shopping, up 43.5% from 2015. The biggest single product category in terms of spending will be textbooks, though clothes and shoes will come close.

Jaron Waldman, co-founder and CEO of store pickup app and technology provider Curbside, tells eMarketer what retailers need to do to provide a seamless experience when their customers opt for buy online, pick up in-store.

Only about one-third of US retail email list subscribers have actually made a purchase from the retailer whose email they subscribed to, according to industry data. Many have made just one purchase from that retailer, suggesting inboxes may be cluttered with unwanted retailer offers.

Retailers and the consumer packaged goods (CPG) brands whose items fill their shelves don’t see completely eye to eye on the best way to get shoppers to see value in these products. The brands are more likely to look to maximizing marketing ROI—and research suggests magazines and display ads may be particularly efficient means to do so.

Alex Misseri, senior vice president and head of ecommerce practice at Razorfish in Shanghai, talks about the challenges marketers in China face adapting to an online-to-offline (O2O) world.

Consumers are no longer just purchasing food products from a grocery store. Indeed, many are purchasing their produce digitally, according to June 2016 research. For some, it’s because they’re looking to buy items they can’t find on their routine grocery trip.

eMarketer expects the back-to-school season to ride a moderate rebound in the retail sector—and to continue the long-running shift to ecommerce. At the same, the shopping season itself is lengthening, and the web of influence for purchases is growing more complicated.