B2B


Zachary Abbell, director of ecommerce at office supply brand Poppin, talks about building a successful B2B ecommerce platform.

Changing expectations from business-to-business (B2B) buyers are driving B2B companies to develop and grow their ecommerce portals. Although the industry is expanding year over year, it is still in the early days of development.

Karen Gandhi, director of operations at Boxed Wholesale, a bulk shopping service, discusses why and how the company evolved its business strategy to meet the needs of business-to-business (B2B) buyers.

Kara Howard, vice president of global merchandising at business card provider Vistaprint, talks about the company’s intuitive self-service portal for its business-to-business (B2B) customers.

Bonnie Crater, president and CEO of Full Circle Insights, discusses how B2B companies are increasingly using more complex attribution models.

Marketers are increasing their investment in sales enablement, and compared to 2015, nearly a third of US B2B marketing and sales professionals said their budgets increased at double-digit rates.

More B2B marketers recognize the benefits of content marketing, using the discipline to help them drive new customer leads and increase engagement. However, many also find that the most effective content material like research reports and video can be difficult to create.

About six in 10 business-to-business (B2B) marketers in Japan agree that marketing automation is beneficial, according to January 2016 research. The biggest reason to use such technologies is to help visualize the results of sales and marketing promotions.

Research suggests a growing number of B2B marketers rely on marketing technology tools to attract and retain customers. More than half of executive respondents in a study confirmed they already invest, or planned to invest, in tools like CRM, marketing automation and content management systems in 2016.

Len Shneyder, vice president of industry relations at email delivery company SparkPost, discusses the role that sales enablement technology plays in aligning and tracking content, as well as keeping the pipeline full.

Though social selling tools can deliver many benefits to business-to-business (B2B) professionals, such as shorter sell cycles and improved lead conversion rates, many are not sure of the benefits these tools actually provide, July 2016 research revealed.

Hubert JP Jolly, global head of channel and enterprise services for Citi's Treasury and Trade Solutions business, speaks to eMarketer about how Citi is making the B2B user experience easier and more mobile-friendly.

UPS marketing execs Brian Littlefield and Louis DeJianne discuss the ways business-to-business (B2B) ecommerce differs from business-to-consumer (B2C).

Prentis Wilson, vice president of Amazon Business, spoke with eMarketer about how the retail giant’s business-to-business unit is addressing B2B buyers’ expectations.

Mike Wodtke, director of ecommerce and technology at furniture company Blu Dot, describes how launching a business-to-business (B2B) website helped his customers.

Zachary Abbell, director of ecommerce at office supply brand Poppin, talks about the opportunity that business-to-business (B2B) buyers represent.

Matt Preschern, executive vice president and CMO of global technology outsourcing firm HCL Technologies, talks about his company's marketing transformation to stay competitive in an increasingly digital world.

Under constant pressure to close deals and drive revenue, business-to-business (B2B) companies are turning to sales enablement strategies to improve the sales processes that move buyers through the path to purchase. B2B marketers focused on customer acquisition must work congruently with sales teams to turn prospects into customers.

Business-to-business (B2B) marketers worldwide who have account-based marketing in place are looking for ways to scale their programs and extend their efficiency. According to research, more than three-quarters are developing resources to further continued usability and best practice sharing.

Peter Mollins, vice president of marketing at sales enablement vendor Knowledge Tree, talks about why marketing content doesn't always cut it, and how sales enablement tools can help.