B2B


Steve Chadwick, director of marketing communications at Verizon Enterprise Solutions, told eMarketer about the company’s content strategy and results.

Moz, an inbound marketing tool provider, publishes at least one piece of content every day. CMO Annette Barnes Promes reveals why content is so essential to Moz's business-to-business (B2B) customer acquisition strategy and how the firm tracks and measures the success of its program.

Genpact (formerly GE Capital) dedicates half of its marketing budget to content marketing. Content leader Amrita Thapara explains why.

ADP, an end-to-end human resources solutions provider, has shifted from its traditional direct sales model to a digital-first, content-centric marketing approach. Andy Hilton, vice president of communications, content and brand, describes those content initiatives.