In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin discussed how much these programmatic fees cost, explores (the lack of) programmatic transparency and dives into how advertisers are approaching the infrastructure underlying more than 80% of their display spending.
On-Demand, Meet the Analyst Webinar: Personalization—Using Data for a Better Customer Experience Oct 22
In this Meet the Analyst webinar, eMarketer principal analyst Nicole Perrin explores the latest strategies and practices marketers are using to deliver data-driven experiences to customers across channels.
In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how privacy concerns and laws will shape the digital marketing landscape over the next 12 months.
Global trends shifting shopping, including omnichannel selling, the rise of “New Retail,” cross-border ecommerce, social commerce, and top ecommerce players like Amazon and Alibaba and why marketplaces are dominating worldwide.
In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser discusses how location data and consumer attitudes toward its use have evolved over the past year.
In this Meet the Analyst Webinar, eMarketer principal analyst Andrew Lipsman discusses what to expect for the US retail and ecommerce markets, and highlights the 10 key trends that will have the biggest impact on shopper behavior and retailer performance in the year ahead
Digital will account for 50.1% of total media ad spending in 2019, reaching the halfway mark for the first time.
Join us for an upcoming Meet the Analyst webinar, featuring eMarketer principal analyst Andrew Lipsman, as he discusses how these digital natives have become experts at developing innovative products, building culturally relevant brands, and hacking their way to growth.
In this Meet the Analyst webinar, eMarketer senior analyst Jillian Ryan discusses how to deepen the business relationship and partnership with customers that companies already have. She'll provide an overview of how B2Bs should calculate customer value, and what teams need for a successful customer growth strategy.
In this Meet the Analyst webinar, eMarketer principal analyst Andrew Lipsman reveals our latest forecast numbers for total retail, ecommerce and mcommerce sales, and growth for the 2019 holiday season.
On-Demand, Meet the Analyst Webinar: Audience Segmentation and Targeting in Today’s Digitally-Driven, Customer-Obsessed World Oct 16
In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how marketers are crafting audience segments for addressable media using a host of first-, second- and third-party data types.
eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.
Digital's share of time spent is above 50% in China, US, UK, South Korea and Canada, but under 50% in France, Germany, Japan and India.
On-Demand, Tech-Talk Webinar: Decisioning - Marketing's Game Changer - Six Steps to 1:1 Personalisation May 17
eMarketer is pleased to moderate a Tech-Talk Tuesday presentation for our EMEA audience featuring Paul Murrell, Director of Strategic Partnerships at Boxever. Paul will share the steps needed to unleash decisioning and 1:1 personalisation in your organisation.
In this Meet the Analyst webinar, eMarketer principal analyst Jillian Ryan explores insight and best practices for B2B marketers and sellers to create and share content with their audience across the entire life cycle; from the top of the funnel, through purchase and even as part of the renewal stage.
Introducing our new Live Analyst Video Series, exclusive to eMarketer customers.
In this Meet the Analyst webinar, we explore how artificial intelligence (AI) technologies are disrupting core marketing and advertising functions. During this webinar, we'll discuss how to navigate the wide array of solutions and avoid potential pitfalls, including five best practices for using AI in your company’s operations.
In this on-demand Meet the Analyst Webinar, eMarketer senior analyst Mark Dolliver, shares what digital marketers can expect, and insight on how to prepare your strategy for the year ahead. Topics discussed include digital’s reinvention of physical retail, voice technology, social media and more.