In this on-demand Meet the Analyst Webinar, eMarketer senior analyst Mark Dolliver, shares what digital marketers can expect, and insight on how to prepare your strategy for the year ahead. Topics discussed include digital’s reinvention of physical retail, voice technology, social media and more.
In this on-demand Meet the Analyst Webinar, eMarketer principal analyst Lauren Fisher breaks down how successful companies make sense of customer engagement by mapping the customer journey and examining the metrics that matter.
In this eMarketer Analyst Webinar, Yory Wurmser, eMarketer principal analyst, examines advertising and marketing opportunities in the major map and navigation apps.
In this webinar, Nicole Perrin, eMarketer senior analyst, examines how brands are using dynamic creative to message more effectively to consumers and tell their stories across digital channels in a holistic and meaningful way.
eMarketer analysts walk you through today’s video landscape with our latest forecasts.
eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.
eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She breaks down what’s happened so far and where marketers stand—and offers seven tips that advertisers should take note of.
Timed to coincide with the annual digital video newfronts in New York, this webinar offers a timely look at the challenges faced by advertisers in a market racked by worries about brand safety, inaccurate reporting and constantly evolving platform offerings.
Doin' the Twist—How Innovative Retailers are Adapting to the New Realities of the Twisting Purchase Path Apr 13
In a freewheeling, data-packed conversation, eMarketer and sponsor Jumpshot highlight the ways retailers and ecommerce marketers from multiple sectors have responded to the new customer journey.
In this Analyst Webinar presentation, made possible by BigCommerce, eMarketer’s principal retail analyst Andrew Lipsman provides an exclusive breakdown of what retailers have experienced so far this year, and what that means for the holiday season as a whole.
In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.
Join eMarketer senior analyst, Nicole Perrin for an Analyst Webinar as she unveils seven predictions of maturing stacks and customer data to new programmatic infrastructures and the evolving role of AI. Learn from our sponsor, Criteo and interact with your digital marketing peers.
Although connected TV advertising makes up a small portion of overall video ad spending, and has its share of challenging dynamics, it’s expected to grow in the coming years as audiences continue to embrace digital streaming on their living room screens. Paul Verna, eMarketer’s principal analyst, video, examines the connected TV space through the lens of advertising opportunities and challenges.
In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.
eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.
eMarketer’s chief content officer and co-founder, Geoff Ramsey, discuss one of the most serious challenges the digital industry has ever faced: consumers’ disintegrating trust in brands, media companies and social platforms.
Creating content and sharing it without a clear purpose isn’t enough for B2B brands to be successful. This webinar explores why a refined and documented strategy is a must in today's very crowded content landscape.
eMarketer analyst Lauren Fisher, global head of corporate marketing at Quantcast Cathy Novelli and others provide a rundown of must-does ahead of the GDPR deadline in May.