eMarketer Webinars

In this Meet the Analyst Webinar, eMarketer principal analyst Andrew Lipsman will update us on the latest consumer spending patterns across brick-and-mortar and ecommerce channels, how product categories and leading retailers are performing, and what it all means for the 2020 holiday season.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring ChannelAdvisor's Greg Ives, senior product marketing manager, and Kevin Cohen, director of brand analytics. They will discuss the insights you can gain through a deeper understanding of the analytics behind your online presence.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Leigh Price, senior product marketing manager at Salesforce, for this live Tech-Talk Webinar. He discussed strategies based on key social trends in customer experience, including how to personalize for your unique business goals and challenges today.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nathan Barling, global vice president of product marketing and head of evangelism at Salesforce Datorama, and Bianca Best, MediaCom’s global managing director of Blink Consulting and strategic partnerships. They discussed how data and performance measurement are required to maintain strong business and customer relationships.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Anne-Queline Keller, director of solutions marketing, supply chain, at Alteryx, and Gary Gruccio, director of enterprise and market analytics at Signet Jewelers. They discussed how Signet Jewelers used analytics and visualization to make tough decisions around opening its stores after all North America locations were closed on March 23.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Rachel Boyles, product marketing manager at Salesforce, along with Whitney Rudeseal Peet, digital marketing specialist at Litmus, Corrina Cohen, platform developer at Caleres and Karin Holmgren, senior manager of global marketing operations at Pitney Bowes.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Mark Lowe, director of digital marketing at Ace Hardware, and Myles Younger, senior director of marketing at MightyHive. They will discuss how Ace Hardware is using offline signals and the Ace Rewards program to build a meaningful picture of marketing performance.

In this Meet the Analyst Webinar, eMarketer principal analyst Nicole Perrin checks in on the state of customer experiences in 2020, how the pandemic has changed them, and how brands are continuing to work toward a single customer view to best serve their audiences with relevant and useful messages.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared the concept of self-driving sites and how product recommendations can increase conversions, average order value and brand loyalty.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's directors of strategy and insights Kaitlyn Mitchell and Kenta Ogawa, along with Johnson & Johnson Vision’s Ysabel Zachman, director, customer marketing & brand commercialization. They discussed how the J&J brand Acuvue is planning to rebound and connect with its customers in the current climate, and outlined three “must-do’s” to prioritize and incorporate into re-emergence strategies.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions' John Barnes, CTO, and Brian Burke, vice president of product. They discussed the true value of consumer identity—and how historical, current and predictive data are the past, present and future of digital marketing.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared how product recommendations can increase conversions, average order value and brand loyalty.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Acoustic’s Dave Haucke, vice president of product management, and Pinky Lees, worldwide mobile strategist. They will share multiple use cases to help marketers understand how to get started with SMS, and where this channel fits into your overall communications and marketing strategy.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Merkle's Shirli Zelcer, COO, analytics, and Eugene Becker, executive vice president of data solutions. They will share insights into each US county’s unique situation and offered best practices to help marketers move toward recovery.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Subaru of America’s Shera Polzer, manager of information technology, CRM, and Rufus Frazer, senior data scientist, along with Merkle's Kurt Gottzandt, architect for campaign management platforms. They shared Subaru’s journey toward data-driven marketing.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Chris Jacob, director of product marketing at Salesforce. He shared the latest insights from the trailblazers that can help marketers transform their strategy and campaigns—and compete successfully in the new decade ahead.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring GlobalWebIndex’s Virna Sekuj, senior insights analyst, and Katie Gilsenan, consumer insights manager. They shared insights from GWI’s latest wave of research, conducted across 17 countries, including the US and UK, to help prepare marketers for the long road to normalcy.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Neustar's Ryan Engle, head of product, customer intelligence, and Chris Hawk, director of advisory services. They explored the data strategies used by CPG marketers today, and offer ways for these businesses to improve.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Epsilon's Liz Buderus, vice president of product management, and Sarah LaCourse, senior director, strategic consulting. They shared insights from Epsilon’s own data set around historical spending during elections—and how marketers can be proactive with their 2020 holiday planning around the election.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring ChannelAdvisor's Michael Schwartz, manager of client strategy, and Ryan Barker, sales engineer. They’ve compiled a number of tactics and tips to consider implementing on the Amazon marketplace in the wake of this crisis.