On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.
The NBA is the next and final major sports streaming rights battlefront: Amazon, ESPN, and WBD are fighting over fractured rights to the sports league.
Apple TV+’s revolving door of ad executives: The service’s head of marketing left after 16 months, hinting at ad-supported struggles behind the scenes.
As iPhone sales dip, expansion into services is creating a resilient profit source, fostering user loyalty and broadening Apple's ecosystem.
Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.
Fubo calls for Congressional oversight on a major streaming venture: claims it monopolizes 80% of US sports broadcasts.
Peacock to boost streaming prices just before Summer Olympics: Second price rise in two years shows resolve to lift average revenues per user.
YouTube's ad revenues soar to $8.1 billion in Q1, surpassing expectations: Growth is being fueled by innovations and shifts from linear TV to digital platforms.
Lawmakers raise the alarm on Disney, Fox, and WBD’s sports service: A House and DoJ inquiry into antitrust concerns could make Upfront deals tricky.
Caitlin Clark-led WNBA draft sets viewership record:2.45 million tune in, signaling growing interest and investment in women's sports.
Streaming services drive 6.7% increase in 2024 US ad market, excluding cyclical events: Retail and travel sectors boom, but entertainment and tech face headwinds.
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
NBCUniversal targets record ad revenues for Paris 2024, leveraging live streaming on Peacock: Reflects shifting focus to digital and diverse audiences in post-pandemic market.
Record viewership for March Madness and Wrestlemania: Significant audience growth is a reminder of why streamers and networks dish out billions for rights.
Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.
GroupM is riding March Madness fever to launch a women’s sports marketplace: Advertisers can strike first-look deals this spring, joining major brands like adidas.
Betting industry faces ethical crossroads: ROGA pledges major funds for gambling integrity in the shadow of NBA, MLB controversies.
March Madness viewership growth cements sports as a crucial channel: The basketball tournament’s success reinforces the importance of reaching viewers via sports.