AI influencers on TikTok could streamline ads but threaten real creator incomes: Balancing innovation and authenticity could prove challenging.
Meta’s and OpenAI’s upcoming models will make AI more useful: They’ll be able to think, plan, and take action. The features will boost productivity and escalate AI’s risks
Generative AI search engine Perplexity will launch ads in the next few quarters. But while advertisers probably don’t need to form Perplexity ad strategies just yet, they should keep an eye on how the search engine is approaching monetization for clues into what Google (and other emerging search competitors) could do in the future.
Governments and tech giants allocate billions to AI, raising concerns over dwindling startup funding and innovation in non-AI sectors.
Google gets its AI footing at Cloud Next: A litany of generative announcements—including a leading AI chip—make investors happy. But will demand for the technology have staying power?
Best Buy’s customer service will soon be powered by genAI: The retailer is rolling out AI assistants for customers and employees as it tries to deliver more helpful experiences at a lower cost.
What Meta’s new AI guidelines say about social media’s future: Meta and others are stuck between bringing genAI to market and struggling with its vast output.
Earlier this month, Apple unveiled a new AI model, called the ReaLM system, which can recognize and pull out phone numbers or recipes from on-page images, or respond to a request to call “the bottom one” when users are presented with a list of local pharmacies.
More digital health deals, lower check sizes in Q1: Healthcare AI startups are a hot investor item right now. Other sub-sectors of digital health? Not as much.
Music stars battle AI over copyright and creativity: A collective open letter and Tennessee's new ELVIS Act underscore the industry's fight for fair compensation.
Spotify uses AI prompts to generate playlists, Nvidia expands into Southeast Asia, and the CHIPS Act grants TSMC funds for a third Arizona chip fab. AI is transcending use cases and expanding regions.
Paramount’s first shoppable marketing partner is Walmart: Paramount+ with Showtime announced an AI shoppable marketing partnership just ahead of Upfronts.
Generative AI is still maturing, but marketers aren’t waiting to fold it into their workflows, including content creation to audience segmentation. Marketers’ top use case is personalization, but they say copywriting has the most potential. Here are five charts demonstrating how marketers are using generative AI right now.
Google mulls AI search paywall to fund costs, risking organic traffic and ad revenues in the name of growth. Can AI competitors beat it to market?
Apple will lay off 700 people in its first major cut since the pandemic. It’s consolidating resources as it shifts to AI development
Meta transforms AI energy into ad revenues: Its strategic AI investments are paying off, but it’s also getting a boost from competitors’ marketplace pain points.
Apple is developing robots for people’s homes: It’s pushing past setbacks by repurposing R&D for a frontier technology with an uncertain commercial future.
Cisco, Google, Microsoft, and IBM lead a consortium to tackle AI-related job loss. Meanwhile 200 artists call for an AI ban in music creation.
AI healthcare milestone: The FDA’s greenlight for AI sepsis tech developed by Prenosis could help make hospitals and clinicians more comfortable with AI.
Walmart Connect is the latest ad exchange betting on AI creative: The company is launching a machine-learning tool to entice small brands and non-endemic advertisers.