75% of US adults ages 21 to 24 are at least somewhat likely to participate in dry January this year, according to CivicScience.
These self-aware young customers know that their mental health drives their financial behavior. They need help making better saving and spending decisions.
More than half of respondents said they use social platforms for messaging, making it one of the most popular activities. When it comes to Instagram and TikTok, however, the former has a more mature offering that’s been around longer, giving it a firm lead for now.
Gen Z, millennial shoppers love self-checkout: But everyone else is divided due to concerns over ease of use and theft.
Regulators won’t get Instagram to give up on teen users: The company is facing a conflict between a need to please regulators and a need to attract young users.
The 10-year-olds have taken over Sephora in search of their favorite skincare and beauty brands, catching the eyes (and ire) of many TikTokers. But this trend has implications beyond angering older consumers, highlighting the purchasing power behind Gen Alpha and social media’s role in product discovery. Here’s what brands can learn.
More ad channels don’t mean greater consumer trust: A Qualtrics report found that faith in brands had dipped to 2016 lows, with Gen Z less trusting.
Meta enhances teen safety on platforms: Amid FTC litigation, emphasizes stricter content controls.
Half of UK teens feel addicted to social media: Global concern prompts government actions for stricter regulations.
If it feels impossible to keep up with Gen Z slang, that’s because it is. TikTok has turbocharged an already fast-moving content cycle, so you’ve probably heard about trends that sound like gibberish. It’s tempting to give up on the spiraling influx of new language, but marketers need to understand at least some of the lexicon to avoid creating “cringe” content. Here are some terms marketers should know.
Gen Z spends the most time on social media. Gen Zers ages 18 to 24 spend more time on Instagram, TikTok, and Snapchat than any other age group, according to our forecast. These platforms become community spaces where they interact beyond simple messaging: They share memes and new interests, video chat, and collaborate on content.
Social media companies will answer to regulators about minors’ data: A Harvard study found that platforms made $11 billion from ads targeting minors.
It’s a new year, which means new predictions. Our analysts have already made a number of big predictions for 2024, but here are a few more from our newsletter team. We’re keeping an eye on generative AI, attention metrics, and Gen Alpha—and we expect to see more ads in more places along the way. Here’s what we’re watching.
Taylor Swift leads US, Karol G tops globally: Vevo's 2023 charts reflect the growing influence of music videos in the industry.
As 2023 comes to an end, this is the data you need to kick-start 2024.
Traveling for the holidays? Here are four episodes of our ‘Reimagining Retail’ podcast for your listening pleasure while you’re on the road.
42.4% of US Gen Z banking consumers would consider their proximity to ATMs as a factor before choosing a new bank, while 28.8% would consider their distance to a branch, according to our survey. By contrast, 39.6% would consider the bank’s reputation.
Earlier this month, Pinterest hosted its Pinterest Predicts pop-up event, a showcase in New York City combining trends, predictions, photo ops, and shoppable displays. The pop-up offered insights into what experiential social commerce can be, and how brands can offer retail experiences without needing to stock products.
TikTok faces ethical scrutiny over reported instructions to moderators: Favoring Amazon-related accounts could pose risks for platform integrity.
Gen Z embraces messaging, search, and shopping: Social media trend reports shed light on 2024 priorities.