Key exec departure reflect's Spotify's podcast pivot: The company thinks a shift to less exclusive shows and more video content is part of its future.
Disney’s Marvel plans stress quality over quantity: CEO Bob Iger laid out a rough roadmap for the struggling film and streaming franchise.
41% of US restaurant operators are planning to use AI for sales forecasting and scheduling, while 33% are using the tech for personalized marketing, according to December 2023 data from Restaurant365.
Will OpenAI back down from its AI search threat against Google? Announcements before Google’s I/O conference would be a power play that could add more risks to Google’s threat landscape.
On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
US social video spend is still growing, reaching 45.2% of total digital video ad spend, or $48.89 billion, this year, per our March 2024 forecast. But that share growth is slowing, with rates increasing just 1% between 2024 and 2026.
Even in a scramble for cookieless identity solutions, collecting consumer data should never feel sneaky. Consumers are aware of the need for their data in providing better, more tailored experiences. Nearly three in four consumers understand that sharing their data enables websites and apps to serve personalized ads, according to a January 2024 report by the IAB. The same report found that 70% of consumers are willing to share their personal data to support advertising. To work with them instead of against, here are four right ways to take a consumer-centric approach to data collection.
For many consumers, Mother’s Day is a time to celebrate the moms in their lives and treat them to something special. However, for others, it can be an emotionally challenging time. “Over the past few years, I’ve seen more and more people comment on Mother’s Day campaigns about how it is triggering for them, reminding them how they’ve lost their mother or mother figure,” said Shianne Smalling, senior manager of growth marketing at New York City-based bakery, Levain.
The brand can differentiate itself by developing its own AI server hardware to complement on-device AI solutions with secure and private services.
Some are disproving the commonly held belief that they can’t reach profitability.
Employees globally use personal AI at work, boosting productivity and creativity, but fear for job security while navigating a lack of employer guidelines on AI use.
Meta’s legal battle over ad viewership metrics signals a bigger problem: Advertisers are expressing growing discontent with the platform, which is launching new features to make amends.
A few of the company’s biggest tie-ups are up in the air—losing them could be devastating to Affirm’s future business
But a slowdown suggests the company can no longer rely on its verticalization angle to stand out from competitors
This will help it stay competitive with other providers that have launched similar AI features
Consumer spending rose in the first four months of 2024: Shoppers are becoming more deal-conscious as cost-of-living pressures weigh heavily.
Promotions were tied to 28% of Applebee’s transactions in Q1: That’s up from 19% in the previous quarter as casual dining customers spend cautiously.
US Rx spending outlook through 2028: We look back at medication use and spending in 2023 while exploring what will drive spending growth through 2028.
Vitamin Shoppe launches GLP-1 telehealth service: Another legacy retailer is throwing its hat in the GLP-1 ring. Here’s why the promise of low cost GLP-1s isn’t always what it seems.