Electronic Arts begins the push for in-game advertising: The conglomerate said it hopes to debut ads in its big-budget games as the industry seeks revenue growth.
At NBCUniversal’s Upfront, ads and content share center stage: Return on ad spend, AI concerns, and streaming-first projects were all featured.
What Netflix’s potential NFL deal means for the future of sports: The streaming giant’s two-game deal could propel it to become a contender for future rights deals.
On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.
Major players like TikTok, Meta, and Google unveiled new partnerships, AI innovations, and streamlining solutions. Here are three key developments you may have missed.
Key exec departure reflect's Spotify's podcast pivot: The company thinks a shift to less exclusive shows and more video content is part of its future.
Disney’s Marvel plans stress quality over quantity: CEO Bob Iger laid out a rough roadmap for the struggling film and streaming franchise.
OpenAI considers creator privacy features and whether ChatGPT should engage with adult content: The genAI sector faces tension over content moderation and profitability. A technical fix remains elusive.
Warner Bros. Discovery and Disney will launch a major streaming bundle for Max, Disney+, and Hulu this summer: The strategy aims to curb subscriber churn and simplify consumer choices.
Roblox reports a 22% increase in Q1 2024 revenue, reaching $801 million: Sustained user growth and APAC expansion drive performance despite a $272 million loss.
More layoffs plus the closure of some Bethesda studios show how precarious it is to manage a large catalog of gaming properties.
Walmart Connect, Disney team up to give advertisers proof of performance: Instacart and NBCUniversal are similarly joining arms to empower brands to better target consumers and get closer to closed-loop attribution.
The NBA is the next and final major sports streaming rights battlefront: Amazon, ESPN, and WBD are fighting over fractured rights to the sports league.
Apple TV+’s revolving door of ad executives: The service’s head of marketing left after 16 months, hinting at ad-supported struggles behind the scenes.
Amazon aims to break down the barriers between TV and shopping: The retail giant rolled out interactive video ad formats that look to spur viewers to shop.
OpenAI introduces a deepfake detector to aid disinformation researchers during a record election year, targeting potential voter manipulation.
Retail media is moving beyond performance to become a tool that marketers can use to drive both sales and brand awareness. In this next evolution, off-site, in-store, and upper-funnel formats like connected TV (CTV) and social will play a larger role in marketers’ retail media strategies as they seek more scale and control over their campaigns.
A major rebound for Disney's streaming sector: Losses cut dramatically to $18 million, while Disney+ adds 6.3 million subscribers thanks to key partnerships.
Book bans are on the rise in US: This trend can have implications for brands’ marketing strategies.