Government employees threaten to quit over former OpenAI researcher’s hiring: We can expect to see rising discord over generative AI’s social and economic risks and what to do about them.
POSSIBLE conference reveals retail media’s potential with loyalty data: Target’s strategic use of customer info enhances ad trust and multiplies engagement.
Big Tech throws caution to the wind with massive AI capital expenditures: Tech companies’ multibillion-dollar AI spending spree could face the harsh reality of an overtaxed energy grid.
“Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline,” said our analyst Evelyn Mitchell-Wolf. “That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.”
Big Tech scrambles to attract talent amid AGI quest: Companies have hundreds of AI-related open positions to snatch the best from a small pool of applicants to build frontier systems.
Verishop bought data analytics firm Trendalytics: The move aims to help brands get a pulse on rapid shifts in consumer behavior trends.
On today's podcast episode (part 1), we discuss why consumers are using GenAI to look up health information, how physicians feel about it, and how this stacks up against other health-related internet searches. Tune in to the discussion with our analyst Rajiv Leventhal.
Criteo’s layoffs can be linked to cookie deprecation: The ad tech firm laid off 140 employees months after saying cookie deprecation would cost it $40 million.
On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal.
As third-party cookies go away, “The question you need to be asking yourself is, ‘Are you data rich, or are you data poor,’” Joshua Lowcock, president of Quad Media, said on our recent webinar.
On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.
Choice is spurring innovation in AI and privacy. Users can now pick from more diverse, multifunctional options, challenging default browsers like Chrome and Safari.
Google gets its AI footing at Cloud Next: A litany of generative announcements—including a leading AI chip—make investors happy. But will demand for the technology have staying power?
Podcast Listeners Prefer Personalized Ads: AMA's survey indicates a shift toward tailored advertising, with a significant majority favoring customized content.
JPMorgan Chase s turns card data into ad opportunities, aiming for a share of the booming retail media sector: The institution must balance growth and trust.
Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.
PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.
Tech titans spar over top AI talent: Google gains a key expert, and three at Meta walk away. Prized employees face a tough decision between the startup and Big Tech worlds.
The company lays off more workers across various units, refocusing on cloud, AI, and online retail to ensure continued market dominance.
Its latest AI model clones voices from short clips for varied applications. OpenAI is taking a cautious approach and leaning on partners to ensure ethical use.