Marketing Technology

Microsoft to spend over $100 billion on Stargate: It’s partnering with OpenAI on a data center that could provide enough power to build an AGI. But the project faces real-world barriers.

Marketers currently use generative AI the most for data analysis (39%) and market research (35%).

Teads partners with LG for global smart TV ad expansion: exclusive native placements set to transform viewer experiences and advertiser reach.

Google might have solved generative AI’s biggest problem: Its “superhuman” AI fact-checker could make the technology more trustworthy and more appealing for enterprise use cases.

Social shopping skepticism: Despite Meta and TikTok’s best efforts, many prefer to focus on the "social" and the "media" instead.

Consumers and marketers embrace genAI: Study finds 52% of Americans using genAI expect personalized services in shopping and travel. Marketers see potential in transforming customer experiences.

On today’s podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?

Amazon invests billions in Anthropic, maker of the best-performing chatbot: $4 billion in funding illustrates fierce competition among Big Tech to partner with startups that have an innovative edge.

Executives get cold feet over AI adoption: Soaring adoption rates are being pulled down to earth over cybersecurity and data protection concerns. It could curtail the AI sector’s profit outlook.

China bans Intel, AMD in tech cold war: Beijing pushes domestic chips for government use, affecting US firms’ revenues and escalating tensions. Long-term embargoes could fuel a technology arms race.

Google, Samsung, and others form coalition to take on Nvidia: Commercializing generative AI is expensive in part due to Nvidia. Democratization could lower costs but may take a while.

Infrastructure to support quantum computing, artificial intelligence, and cryptocurrency could be falling behind the technology’s widespread adoption.

Lyft partners with Oracle and Nielsen to refine ad targeting: The rideshare platform is also introducing in-app video ads to engage riders.

Reddit is finally public: Balancing community ethos with ad revenue & AI deals will be key for its market success and user base expansion.

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.

The impact of third-party cookie deprecation goes beyond changes to ad targeting and tracking. As the industry moves away from these identifiers, new challenges and trends have cropped up: IP addresses may be more difficult to access, retail media as an addressable channel is growing, and there’s greater focus on frequent media mix modeling (MMM) adjustments.

A landmark for AI-driven big data and analytics, the merger aims for advanced cybersecurity with genAI amid a surge in cybercrime losses.

Discover the dynamic shift toward digital wallets in the US and the UK in the latest podcast episode of "Behind the Numbers: The Banking & Payments Show." Delve into the compelling discourse on how younger generations' move to digital is rendering traditional wallets obsolete. Join host Rob Rubin, our US-based analyst Tyler Van Dyke, and UK-based analyst Carina Perkins as they unravel trends in digital transactions for dining, shopping, and ID verification. In the "For Argument's Sake" section, we dissect the fierce competition for market dominance among industry giants like Apple and Google, established players like PayPal, rising star Paze, and potential disruptors. Tune in for a forward-looking conversation and hit subscribe for the latest insights. Key insights: - Youth-led shift: Analysis reveals a robust trend among younger consumers pivoting to digital wallets for everyday activities, indicating a cultural and technological shift. - Market dominance debate: We uncover the strategic moves by tech titans and emergent challengers vying to capture the largest share of digital wallet users. - Cross-Atlantic perspectives: Insights from US and UK analysts present a diverse view on the adoption of digital wallets, offering a broader understanding of the global digital economy.

On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.

On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.