On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Key exec departure reflect's Spotify's podcast pivot: The company thinks a shift to less exclusive shows and more video content is part of its future.
Warner Bros. Discovery and Disney will launch a major streaming bundle for Max, Disney+, and Hulu this summer: The strategy aims to curb subscriber churn and simplify consumer choices.
The NBA is the next and final major sports streaming rights battlefront: Amazon, ESPN, and WBD are fighting over fractured rights to the sports league.
Apple TV+’s revolving door of ad executives: The service’s head of marketing left after 16 months, hinting at ad-supported struggles behind the scenes.
A major rebound for Disney's streaming sector: Losses cut dramatically to $18 million, while Disney+ adds 6.3 million subscribers thanks to key partnerships.
Paramount merger drama continues: A Sony-Apollo deal is now pitted against Skydance—and it’s unfolding during Upfronts.
To capture Gen Alpha’s attention, marketers can tap into their love of tablets and YouTube.
Google’s new DSP centralizes video inventory, but there’s a catch: The exchange is the only platform that hosts YouTube inventory, leaving little room to opt-out.
On today's podcast episode, we discuss whether GenAI is just a solution in search of a problem to fix, how the video streaming world has shifted already this year, how significant of an ad battleground the back seat of a cab can be, how fast people need things delivered, what the most popular pets in America are, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
As iPhone sales dip, expansion into services is creating a resilient profit source, fostering user loyalty and broadening Apple's ecosystem.
Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.
Amazon’s introduction of ads on Prime Video boost advertising revenues to $11.8 billion in Q1: Streaming strategy and retail media dominance key to 24% year-over-year growth.
Social video is getting an additional boost in daily time spent this year. It’s mostly coming from a less expected place—Meta—even as TikTok continues to dominate in total time spent.
Peacock to boost streaming prices just before Summer Olympics: Second price rise in two years shows resolve to lift average revenues per user.
Netflix tallies its ad-supported subscriber count ahead of Upfronts: A survey shows it could have 22 million US subscribers as it enters an Upfront period rife with competition.
Paramount Plus sees potential as a family streaming service: The service is launching new kids profiles alongside Nickelodeon content to try and reduce churn.
Amid global bans and escalating regulatory scrutiny, ByteDance may shut down TikTok in the US rather than sell—even if it loses out on significant revenue
On today's podcast episode, we discuss why more people just signed up to Netflix than expected, how much of their revenue will come from ads, and what its "Next Act" will be. Tune in to the discussion with our analyst Daniel Konstantinovic.
Instagram could be the biggest beneficiary of a TikTok ban: Our industry KPI data found that Instagram has a comparable reach to TikTok among the largest accounts.