Advertisers accuse Meta’s AI of wasting their entire ad budgets: The Advantage+ Shopping Campaign isn’t living up to promises and points to a dubious future for AI agents.
Pinterest reaches 518 million MAUs with a 12% YoY increase: Revenues rise by 23% to $740 million, outpacing expectations and highlighting strategic gains.
Our industry KPIs reveal which native ad sectors have the largest CPMs: Health and fitness is the costliest sector, while food and drink offers cheaper access.
US ad market maintains its upward trajectory: March saw digital ad spending continue to chip away at legacy media.
Paramount announces leadership committee amid CEO Bob Bakish's departure: Potential sale and stock impacts loom large as new structure faces scrutiny.
Microsoft ramps up AI strategy, boosting revenues across the board: Ethical challenges and cybersecurity risks loom as AI reshapes tech landscape.
Alphabet's Q1 earnings soar past expectations with $80.5 billion revenue: AI leadership and strategic digital services drive a 15% year-over-year increase.
New ad feature Select Shorts debuts on YouTube: Targets engagement across diverse categories, supported by strong viewership data.
YouTube's ad revenues soar to $8.1 billion in Q1, surpassing expectations: Growth is being fueled by innovations and shifts from linear TV to digital platforms.
Best Buy, CNET partner for unique retail media offering: Advertisers will be able to purchase and measure ads across both sites, while CNET content will be featured across Best Buy’s stores, site, and app.
Reddit tries to boost revenues with an AI ad format: Dynamic Product Ads could help with ad relevance but could also turn off already disgruntled users.
Meta's Threads surpasses X in US user engagement: With 28 million daily users and top app store ranks, Threads challenges the more established X.
Political engagement plummets on Meta’s platforms as new policies take effect: Campaigns and news outlets face challenges and must turn to alternative outreach methods.
“Fortnight” sets single-day streaming record as Taylor Swift unveils double album: Strategic surprises and Spotify's immersive campaigns underscore marketing genius.
Digital audio will have 197.5 million adult listeners in the US this year, but each listener will generate only $36.05 in ad revenues. Radio fares slightly better at $49.10, but both pale next to most other major video platforms.
nternet ad spending hit record of $225 billion last year: An IAB report found 7.3% growth buoyed by retail media, CTVs, and holiday ad spending.
Netflix is building an ad business to diversify its revenue streams.
Prime Video users aren’t finishing shows: The streaming service has a messy catalog that is strangely labeled and missing episodes, internal documents show.
Disney to add 24/7 FAST channels to mimic cable experience: The company is tapping into a growing streaming trend that could revitalize struggling shows.
Google escalates its California battle against publishers: The company has started blocking news links in response to an act that would require it to pay publishers more.