Brands critiqued for token Hispanic marketing despite $2.8 trillion potential: HMC campaign urges real respect and understanding of Latino culture.
Streaming services drive 6.7% increase in 2024 US ad market, excluding cyclical events: Retail and travel sectors boom, but entertainment and tech face headwinds.
Here are five charts that reveal the scale and outlook for CTV from the perspective of its access points.
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Meta challenges Nvidia’s dominance with homegrown AI hardware: It’s getting investors’ attention with bold AI moves, but a closer examination shows a potentially shaky foundation.
AI influencers on TikTok could streamline ads but threaten real creator incomes: Balancing innovation and authenticity could prove challenging.
Generative AI search engine Perplexity will launch ads in the next few quarters. But while advertisers probably don’t need to form Perplexity ad strategies just yet, they should keep an eye on how the search engine is approaching monetization for clues into what Google (and other emerging search competitors) could do in the future.
Podcast Listeners Prefer Personalized Ads: AMA's survey indicates a shift toward tailored advertising, with a significant majority favoring customized content.
Pharma marketers adapted to doctors’ content preferences last year: Many doctors don’t want to meet with pharma sales reps in person. We explore which digital channels got the biggest utilization boosts in 2023.
On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.
The New York Times wants in on ad attention metrics: A partnership with Adelaide will help the publisher create more robust offerings for advertisers.
Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.
Google mulls AI search paywall to fund costs, risking organic traffic and ad revenues in the name of growth. Can AI competitors beat it to market?
Meta transforms AI energy into ad revenues: Its strategic AI investments are paying off, but it’s also getting a boost from competitors’ marketplace pain points.
Forbes’ MFA misstep could cost all publishers: An Adalytics report found the company operated a secondary site that maximized ad space.
PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.
Linkedin's CTV ad launch meets rising B2B video demand: The offering leverages professional data and premium content to elevate its role in the connected TV landscape.
In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues.
Perplexity to integrate ads in its AI search: The startup is aiming to draw bigger advertisers and compete with giants like Google.
Meta and Google’s dominance is threatened by fraud: A class-action lawsuit alleges Meta inflated ad viewership projections by 400%.