On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.
TikTok’s US ad CPMs will rise 15.6% in Q1 2025, a bigger increase than CPMs on Meta, Snapchat, or YouTube, according to our forecast.
Young consumers’ creativity and drive are starting to pay off, and banks should act so they can leverage their growth in savings.
Retail media has swallowed up the shopper and trade marketing budgets of CPG brands. Incrementality is the top KPI for RMN advertisers, but it’s not the only one.
Asia-Pacific’s many holiday and seasonal shopping events are hugely popular for finding deals. Traditionally Western and China-originated events are also gaining ground in the region as the consumption culture expands.
With 1,800 AI agents, Microsoft’s Azure AI Foundry empowers businesses through tailored, scalable solutions, challenging Salesforce, Zendesk, and OpenAI in enterprise AI integration.
Google wants to be a retail hub: Less than a month after rolling out a rebuilt Google Shopping, the tech giant launched a host of in-store and local shopping features.
TJX’s value proposition won over shoppers of all ages and incomes in Q3: That momentum has carried over into Q4, putting the off-price retailer in pole position to benefit this holiday season.