US social media creators saw a nearly 40% (39.8%) YoY increase in tipping and gifting revenue, according to our March forecast.
Zuckerberg wants Trump to slow the EU’s advertising crackdown: Meta is pressuring the administration to fight back against EU fines.
Skai launches Celeste AI to streamline commerce media: Celeste combines cross-channel analysis and optimization, cutting task time from hours to seconds.
On today’s podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President and Principal Analyst Suzy Davidkhanian and the CMO of True Religion Brand Jeans Kristen D’Arcy.
The top two desired search innovations consumers are looking for are real-time search results with up-to-the-minute information (38%) and more relevant product recommendations (34%), per an October 2024 survey from adMarketplace, Veridata, and TEAM LEWIS.
“Today’s shoppers are like savvy jugglers,” Ben Galvin, senior director of omnichannel retail sales and ecommerce at Monster Energy, said during a recent Path to Purchase Institute webinar. “They’re balancing budgets, bouncing between in-store and online. Convenience continues to be king, but value is what they’re really looking for.” But value means different things to different people.
QVC partners with TikTok as time runs out on second ban deadline: The retailer’s bet on the platform reflects both the growing importance of social commerce as well as confidence in TikTok’s future.
Tinder’s AI flirts now, but it has range: “The Game Game” helps users charm dates, but its real edge is tone-savvy tech fit for customer support or hiring.
Every $1 lost to fraud costs US merchants $4.61, up 47% over prepandemic 2019: That sharp rise underscores the growing challenge of fighting fraud without compromising the customer experience.
Rivian and Tesla see demand weaken in Q1: The two companies are struggling amid growing competition as more consumers opt for cheaper hybrid and gas-powered models in an uncertain economic and political climate.