AI agents will likely limit ad opportunities during the consumer journey's consideration stage, but they will allow for more ad opportunities in the awareness stage, our research shows.
Low-cost online marketplaces like Temu and Shein have surged in popularity across the US in recent years, and starting today, both retailers have enacted price hikes due to rising import costs As of January 2025, 44% of US adults have shopped on Temu, while 31% have purchased from Shein, according to data from Morning Consult. Competitive pricing is a key draw for consumers.
Marketers are just starting to familiarize themselves with machine-to-machine (M2M) marketing, where a brand AI agent and a consumer AI agent navigate decision-making. The next step is preparing for this AI-driven method of influencing consumers, by examining how agents “understand” their brands and work to improve those impressions.
Internet adoption in Asia-Pacific will rise from 65.8% in 2025 to 70.2% in 2030, thanks to rapidly expanding infrastructure—particularly in the Philippines, India, Indonesia, and Vietnam. But parts of the region are still lagging.
Chrome is the hottest browser no one can buy—yet: OpenAI, Yahoo, and Perplexity are lining up to bid if the DOJ forces a Google sell-off, eyeing a shortcut to AI search dominance.
Revolut reached over $1 billion in profits with strong subscription and wealth performance.
This finding could prompt life insurance products and marketing strategies.