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Many Marketers Look to Location Data to Plan Their Efforts Jun 21
Nearly three-quarters of marketers in North America said that knowing how customers spend time in the real world helps inform their future marketing efforts.
TV industry professionals are anxious that new technology could threaten their jobs.
Today on the "Behind the Numbers" podcast, we zoom in on the advertising markets of Latin America in a conversation with eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.
In a survey of 50 US political marketers by Centro, 77% said programmatic is key to their campaigns this year.
Using location data to personalize ads has given a lift to marketers trying to engage with their target audience. But driving customers into the store? That's not so clear.
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Emotions play a role in shopping behavior even if consumers don't think that they do. According to a recent survey of UK and US internet users by analytics firm Clicktale, 78% of respondents believe they are rational when they shop. Yet 40% said they shop to calm down, and 74% have "stress-shopped" in the past.
Americans are spending less time with most major media, with one major exception: smartphones.
A global survey focusing on new technologies identified some as confusing, but others as both confusing and overhyped.
Fully 87% of US internet users report having a presence on social media, but some six in 10 don’t believe their personal data is being protected, a new survey finds.