Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social causes, such as discrimination, poverty, and climate change.
Pinterest Live goes live: The platform’s livestreaming feature will let creators tag products in their streams, which hits two major goals for Pinterest—to become more creator-friendly and tap into social commerce.
The WhatsApp privacy showdown continues: Regulators in Germany blocked this weekend's controversial data-sharing update and are looking to take the fight to the entire EU.
Although 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections.
In-person discovery is an integral part of a spirit marketer’s strategy. So when brand discovery shifted online, Brenne Whisky found that consumers aren’t shy about a buy-to-try purchase. Watch Industry Voices Spotlight on CPGs with Brenne’s president and founder Allison Parc to hear how direct-to-consumer (D2C) access made continued discovery possible.
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