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Victoria’s Secret, Vitamin Shoppe tips for building a successful loyalty program  June 17

To keep loyalty members engaged, brands must focus on what customers want, offer smart rewards, and keep tweaking their programs. For example, Victoria’s Secret built a special community in its app, while Vitamin Shoppe added multiple tiers and benefits after careful planning.

Netflix’s US ad revenues per ad-supported viewer will fall from $70.44 this year to $59.67 by 2026, according to our forecast.

In part one of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what will actually end up happening with Paramount, what Nordstrom will do next to get back on track, and where folks will be watching the NBA over the next 10 years. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

Traditional search—which excludes retail media search—will claim the biggest share of US ad dollars this year, amounting to $90.73 billion, according to our March 2024 forecast.

Halloween creep has crept into June: Lowe’s and Party City are following Home Depot’s lead in promoting Halloween merchandise months before the holiday, while Spirit Halloween staffs up.

The CFPB director described the new advertising space as potential “financial surveillance.” But Chase says retailers don’t gain access to customers’ private data.

Walmart’s automated warehouses enable it to do twice the work with half the staff: Those gains are creating more capacity for third-party sellers, and putting the retailer on track to hit ecommerce profitability in two years

We look at what it might take for the networks to appease retailers and the judge—and avoid going to trial

It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It’s a win for Venmo’s monetization journey

But given the costs of the tech to implement it and keep it running, it may not be worth it for other retailers to follow suit