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eMarketer PodcastDemographics

Podcast | Millennials, All Grown Up Feb 21

In the latest episode of "Behind the Numbers," eMarketer's demographics mavens, Mark Dolliver and Jenni Pearson, join us in the studio to discuss their latest research on millennials. What does adulthood look like for this generation?

eMarketer PodcastRetail & EcommerceRetail

Podcast | Walmart's Secret for Online Success Feb 21

In the latest episode of "Behind the Numbers," we're looking into Walmart's digital sales and how the brick-and-mortar giant has used its vast physical footprint to win a big chunk of the ecommerce market.

eMarketer PodcastAdvertising & Marketing

Podcast | Video Ads: Out of Stream... Out of View? Feb 20

In today's episode of "Behind the Numbers," we're talking about out-stream video ads that might not get viewed. How concerned should advertisers be?

eMarketer Podcast

Podcast | How Big Is the Digital Economy, Really? Feb 20

The digital economy is roughly a quarter century old, but efforts to measure it remain sketchy. In today's episode of "Behind the Numbers," we dig into government and enterprise efforts to understand the impact of digital, with featured guests Carl Bialik of Yelp and eMarketer vice president of forecasting Martin Utreras.

Artificial IntelligenceMarketing TechnologyAdvertising & Marketing

Can AI and GDPR Co-Exist? Feb 20

Training an artificial intelligence (AI) algorithm requires data—lots of data. But staying GDPR-compliant while acquiring that data can be almost impossible.

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Videos


Marketing Data Management—What B2Bs Need to Know

The Value of Audience Attention—What Happens Before the Conversion | Tech-Talk Tuesday

GDPR Is Here—Seven Things Advertisers Need to Know

Dealing with the Media Trust Meltdown

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Content Roundups


Artificial Intelligence for Marketers 2018—Finding Value Beyond the Hype

Mobile Commerce Roundup 2017

US Retail Industry StatPack 2017

Consumer Behavior Roundup—How Marketers & Advertisers Can Learn from Retail Activity Data

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eMarketer Podcast

Podcast | Dealing With an Explosion of Mobile Data Feb 19

In the latest episode of "Behind the Numbers," we're joined by InMobi's chief technology officer, Ravi Krishnaswamy, to talk about the changing mobile advertising landscape and the ways that data can be used.

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Retail & EcommerceRetail

How Much Will Retail Sales Grow This Year? Feb 20

After a great year for retail—rising 5.3% in 2018—sales will slow but also expand 3.2% in 2019.

eMarketer Podcast

Podcast | The Long Shadow of Cambridge Analytica Feb 19

In today's episode of "Behind the Numbers," we're talking about the scandal that wouldn't die: Cambridge Analytica. Why does it still haunt Facebook and what might come next?