Over half of worldwide consumers (51%) want AI to improve their experience by helping them find products faster, according to February data from Twilio.
Last November, our analysts made some predictions about how the retail category would fare in 2025. Now that we’re halfway through the year, it’s time to check back in on what has (or hasn’t) happened. "We're seeing many of our predicted trends playing out, though not always in the ways we anticipated," said our analyst Suzy Davidkhanian on a recent episode of the "Behind the Numbers" podcast. "The retail landscape is evolving rapidly, with some developments accelerating faster than expected while others face unexpected headwinds."
AI is poised to transform everything in marketing from ad creation to targeting and even the future role of agencies in the advertising ecosystem.
Criteo is modernizing retail media by launching a global auction-based ad platform and integrating with Mirakl to enable self-serve advertising for over 100,000 third-party sellers. This dual move addresses two persistent challenges: outdated fixed-price ad systems used by most retailers, and untapped ad spend from marketplace sellers. The auction system gives advertisers more control and performance insights, while Mirakl opens up a scalable, automated path for small sellers. Criteo also brings standardized attribution and reporting across retail partners—fixing transparency gaps. These changes position Criteo as a full-spectrum solution for brands, retailers, and sellers looking to compete in a fast-evolving market.
The news: Reddit’s ad business is on a path of steady growth, with ad revenues expected to reach $1.8 billion this year and grow 29% to reach $2.5 billion in 2026, per a new WARC forecast. Brand participation on Reddit shows promising results: One organic brand post per week increases positive mentions by 3.5%. Our take: Though Reddit’s massive growth is partially attributed to its smaller reach, its ability to reach users that aren’t frequenting more popular platforms warrants investment, and a diversified approach combining Reddit’s unique community-driven base with larger platforms’ massive reach is key.
The news: Despite global cuts in ad budgets, several companies are diving head-first into their own ad offerings to diversify revenues. HP is reportedly pitching HP Media Network, an ad network highlighting laptop and desktop ads. The move includes ads on HP computers and apps, offsite ads, placements in social and email campaigns, and a free ad-supported TV service. Our take: Introducing ad offerings isn’t necessarily a lost cause—but knowing how to position new ad products is key to succeeding in a time when advertisers are increasingly hesitant to invest without measurable results.
The news: We recently covered JPMorgan’s decision to charge fintechs for access to customer data. Fintechs aren’t taking this lightly and don’t appear to be accepting of their fate. Our take: The current situation sets the stage for a battle of the lobbies. With the CFPB unlikely to reinstate stronger open banking regulations for now, fintechs may pivot to launching public education campaigns about how they believe this affects banking customers. This could be a strategic move to rally consumer support and advocate for their perspective on data access and financial choice in the interim. Meanwhile, more banks are likely to follow in JPMorgan’s footsteps—and PNC has already announced it’s considering a similar move, per Bank Automation News.
The news: Lloyds has launched an internal genAI -powered knowledge hub, Athena, to help customer-facing employees sift through banking and customer information faster—empowering more personalized and helpful experiences, per PYMNTS. Our take: We’ve recommended that banks focus on implementing genAI-powered solutions that free up their employees’ time so they can manage the human-centric, complex tasks for which customers turn to them. Athena does this and also has the potential to supercharge the human-centricity in customer service by empowering employees with more relevant information. The customer experience is one of the biggest drivers of customer attrition, and Athena represents a strategic step for Lloyds to enhance efficiency while preserving, and potentially elevating, the personalized and empathetic service that fosters customer loyalty and reduces churn.
The news: Consumers in Canada under 40 switched financial institutions at twice the rate of older consumers over the past four years, per a J.D. Power survey. Meanwhile, the number who use digital-only banks jumped from 11% to 21% between 2022 and 2025, according to a study by Oliver Wyman LLC. Our take: We have covered how more than half of consumers in Canada would leave their current bank over poor experiences. All of these findings together show that no bank is safe in assuming customers will stay with them if they aren’t getting the best experience, the lowest fees, the best rates, etc. To stem this outflow and retain younger generations, Canada's Big Six banks must invest in competitive, digitally forward offerings that eliminate punitive fees, provide better rates, and deliver personalized financial guidance beyond traditional services.
Target will no longer match prices at Amazon and Walmart, a move it claims will simplify its pricing policy, per a Bloomberg report. Strategically, this is another move that could backfire for Target, which is already having a hard time getting shoppers to its stores. It could widen the gulf that is emerging between the retailer and its mass-merchant rivals, who are increasingly using Target’s own tactics against it.