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Brand safety and ethical concerns will spur more ad boycotts
Jan 15, 2021In 2021, we expect more major marketers will pull or severely restrict their ad spending on social media platforms due to brand safety or ethical concerns.
Consumers don’t want to see ads next to unsafe content, but they’re more forgiving of ads next to controversial news
Jan 15, 2021Consumers will forgive brands for ads placed near bad news: Most people think brands should block their ads from appearing next to violent or hateful content, but are more forgiving of ads next to news about that content.
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Jan 15, 2021eMarketer research analyst Mariel Soto Reyes and principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss the future of short-form video, HBO Max's release structure experiment, a new service to streamline streaming, how the pandemic affected computer usage, why Apple wants in on cars, what actually happens when you experience déjà vu, and more.
Revolt TV brings more diversity to streaming: The new ad-supported streaming service will focus on Black culture, capitalizing on high demand for diversity in media.
US consumers spend more time on TikTok per month than on Facebook or Instagram, says App Annie
Jan 15, 2021Time ticks away on TikTok: US consumers now spend more time on TikTok than other social apps, according to new App Annie data—and that’s not surprising given how they use the app.
