On today’s podcast episode, we discuss what’s behind Google’s recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we’re at with the search giant’s two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.
Baby boomers are more brand-loyal than US adults across multiple categories, according to Morning Consult. They show the highest brand loyalty (76%) for groceries and household goods.
Some 88% of worldwide consumers say not trusting a brand is a dealbreaker when it comes to buying a product or using a service, according to Edelman. But building trust isn’t easy. Trust requires protecting consumer data, being thoughtful about third-party platform use and partnerships, and advertising through the right channels. Here are five key stats marketers can use to improve their brands’ consumer trust.
Traditional in-store activations tied to events like Black Friday are becoming increasingly crowded and predictable. To connect more meaningfully with consumers, brands are rethinking the retail calendar to engage shoppers year-round.
GenAI reaches a crossroads: While nearly all executives embrace AI investments, employee apprehension and lagging adoption expose cracks in the workforce’s readiness for an AI-powered future.
Threads gets ads in 2025 and rapidly gains on X: Threads user count is soaring as news publishers and celebrities flee Musk’s platform.
The BNPL provider has been prepping for this for years. Its profitability push and cost-cutting initiatives should set it up for a strong listing
His aggressive antitrust approach could delay—or stop—the proposed merger. But his confirmation is a long shot
The wallet is pushing new features to help increase app engagement and maintain customer loyalty
Retailers prepare for looser antitrust scrutiny under Trump: The environment is likely to be more favorable for blockbuster mergers like the Kroger-Albertsons deal.