eMarketer senior analyst Ross Benes and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How significant of a player is Amazon Prime Video, really? Can HBO Max reach 50 million subscribers in five years? How should we assess Apple TV+'s first year, as well as the overall video streaming universe?
Having a strong understanding of an email program’s return on investment (ROI) remains a competitive advantage. It might be surprising that given how great an ROI email can provide, many brands don’t actually have a good handle on how to measure its success or lack thereof.
Social: Snapchat rolled out its new TikTok competitor "Spotlight" yesterday, yet another step it's taking to compete with the social media heavyweights for influencers, their fans, and the marketing dollars that follow.
This year, the number of US monthly reddit users will grow by over a quarter from last year to reach 37.7 million.
SVOD: Amazon will remove HBO from its Prime Video Channels offerings, meaning users will need to use the HBO Max app—which could help HBO get the user data it needs to launch its ad-supported tier next year.
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