Artificial Intelligence

A slip-up shows Amazon ad-buying tools lack basic safeguards: One seller was charged $300,000 in automated ad placements for products consumers couldn’t buy.

Virtual banking assistants like Bank of America’s Erica are taking design cues from ChatGPT and Google Gemini as banks look into adding conversational AI.

AI is helping email marketers in a myriad of ways. Top use cases include personalization, subject line testing, send time optimization, segmentation, and predictive analysis of customer behavior.

The race to provide AI on 2 billion Apple devices could alter the industry’s balance of power. Apple leaning on Google for genAI echoes past deals in Search.

OpenAI GPT Store users unhappy with their experience: They’re frustrated by a lack of support and money-making options and low engagement. OpenAI may be taking on too much.

On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.

On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.

OpenAI sends a warning signal about ad industry jobs: In a recent statement, Sam Altman said the tech could replace 95% of marketing tasks, leading to employment issues.

Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.

Outpacing rivals, Apple acquires AI startups for genAI in products/services. Its vast Apple Silicon base now seeks AI enhancements to round out the ecosystem.

The company integrates genAI into its Fusion Cloud, enhancing marketing, sales, and CX. It’s aiming for an adoption boost by streamlining customer interactions and driving efficiency.

Websites are blocking OpenAI more than Google: Generative AI poses problems for websites to stay alive. But Google could roll out its AI search platform to keep them afloat.

ChatGPT gets a body: The Figure-OpenAI partnership reveals its humanoid robot’s stunning capabilities. Embodied AI is coming to market, likely to be met with polarized reactions.

Anthropic’s Claude 3 Haiku challenges OpenAI and Google in speed and affordability, paving a path to wider adoption. Its Amazon and Google partnerships could ensure growth.

Microsoft undercuts OpenAI with its Copilot update: It’s offering the startup’s most powerful model for free as a loss-leader strategy. It underscores fierce competition in the AI sector.

Google, Nvidia, and Microsoft eye biotech as the real AI moneymaker: Returns are high and AI’s hallucination is a benefit. The ventures could help subsidize the industry’s high costs.

Apple tests AI-powered ad buying: Its tool focuses on App Store ads and allows advertisers to set budgets and cost per user before automatic placement.

AI disillusionment is growing: The trillions of dollars of economic prosperity promised haven’t materialized yet, but there’s a way to speed up the process.

Setting risk categories for AI use forces transparency and accountability. But strict rules may slow innovation and affect US-based AI firms.

Meta’s smart glasses winning streak: It has developed a useful, affordable product that people can wear in public. The latest AI integration could make them a magnet for tourists.