Artificial Intelligence


Getting AI products to operate correctly takes a lot more effort than just flipping a switch and letting a machine do the work.

Jim Hertzfeld, chief strategist at digital agency Perficient Digital, discusses how some brand marketers are connecting marketing data to merchandising data to maximize the value of what's available to them.

Investment and interest in artificial intelligence (AI) remains high, though large-scale adoption is happening more slowly. Still, many companies have ambitious plans for AI systems and are looking to them to improve their business operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand today's AI landscape and how marketers are putting it to work.

Technology publisher The Information rattled the digital sector with a report suggesting that the vast majority of smart speaker owners have not used the devices to make purchase, and the few who had tried voice-controlled shopping were unlikely to do it again.

Doug Robinson, CEO of Fresh Digital Group, talks about the benefits of investing in branded voice skills and the future of voice.

Lee Van, chief strategy officer at Captura Group, talks about how marketers over generalize when targeting Hispanic consumers.

Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.

Consumers still have some reservations about retail tech—like chatbots providing customer service or in-home voice assistants suggesting products—so it makes sense that many are more receptive to a combination of AI-assisted and human interactions. But transparency is key: Shoppers want to know if they’re dealing with a human or a computer.

A May 2018 survey by Automat found that 70% of US female beauty buyers said they were overwhelmed by product choices. One solution to the overwhelmed-with-choice conundrum could be virtual beauty advisors.

Voice’s potential as the future of online communication has drawn tech, telecom, search and retail giants into a “voice race” to own the market.

Pandora remains the most popular streaming music service in the US, according to eMarketer's new forecast, but Spotify's continued growth will change the balance of the market in coming years.

Advertisers and artists believe that artificial intelligence will boost their output over the next two years.

Social media marketers and advertisers are looking beyond the hype and mysticism of AI, and seeing its potential for both effective campaign management and optimization. eMarketer has curated this Roundup of articles, insights and interviews so you too can get a sense of the real reality of AI and how it can support your social campaigns. (Robot not required.)

Companies across all industries are trying to figure out how voice control can help them interact with their target audiences and build brand engagement in more personalized and frictionless ways.

Meg Goldthwaite, CMO at National Public Radio, and Gina Garrubbo, CEO of National Public Media, discuss how brands can reach the voice-addicted population without disrupting the user experience.

What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.

Amid rising ownership of voice assistants and smart speakers like Amazon’s Echo and Google’s Home, voice search is becoming standard operating procedure for many consumers. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the conversational commerce ecosystem, encompassing chatbots and personal assistants.

A May 2018 Voicebot survey found that nearly 21% of US internet users said they would ask their voice assistant for in-store help, while 17.6% would use their voice assistant to self-checkout.

Five B2B brand marketing leaders talk about how they pushed through barriers, implementing marketing technology solutions at their organizations that integrate disparate data sources and make audience data actionable for advanced and targeted marketing practices.

Tim Sims, senior vice president at The Trade Desk, discusses how ad buying is becoming more automated.