Retail & Ecommerce
In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman discusses how emotions play a role in shopping behavior even if consumers don't think that they do.
Global online marketplaces like Amazon and Alibaba have risen to prominence and are becoming a competitive threat to retailers and brands around the world. According to a 2018 Salesforce survey, merchants have reason to be concerned. Online buyers are starting their hunt for products on marketplaces with increased frequency.
Quorum mined statements from members of Congress over the past decade and found that they talk more about technology than any other sector of the economy.
A survey of retail executives showed that outperforming brands tend to offer more functionality on their mobile websites than their desktop sites.
Personalized messages, geolocated notifications, loyalty programs—all are available via mobile passes in wallets.
Three regional executives from eBay, OLX and PayPal discuss ecommerce trends in the region and how their companies found early success in the market.
Five local experts explain the factors driving ecommerce growth in Mexico and what the future holds.
User-generated ratings and reviews are a known confidence-builder among online shoppers. But retailer product recommendations can also affect decision making—to a larger degree than you might think.
Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.
A new survey finds a bit of common ground between marketers' priorities and consumers' preferences when it comes to content posted on social platforms.
For some shoppers, a long wait in line at the supermarket may lead them to head out the door. And they don't always make the purchase somewhere else: They may just abandon it altogether.
Millennials have been the focus of advertisers, retailers and media for over a decade. Marketers are recognizing this massive shift, but not all are capable of meeting the expectations of younger consumers.
Data from the Pew Research Center indicates some similarities in attitudes across age groups when it comes to technology companies.
Recent controversies over data security may be amping up consumer concerns about privacy. A new survey asked how much consumers valued their data. The answer was simple: a lot.
eMarketer spoke with four local experts about the latest ecommerce trends in Argentina as well as their thoughts on what lies ahead in the years to come.
Three local experts talk about what retailers should consider as they develop an ecommerce strategy for Brazil.
When given the choice between a paper or electronic receipt in a store, most shoppers aren’t interested in going paperless.
A third of mid-market companies spend at least 5% of their total revenues on technology, according to Deloitte.
eMarketer expects US ecommerce sales to increase 15.4% during this year's back-to-school shopping period, while overall spending will rise 3.5%.