Retail & Ecommerce
A global survey focusing on new technologies identified some as confusing, but others as both confusing and overhyped.
Fully 87% of US internet users report having a presence on social media, but some six in 10 don’t believe their personal data is being protected, a new survey finds.
Marketers have never had more data about their audiences, or more tools to wrangle that data and make it actionable. But the ideal of a data-driven brand experience, tailored for each customer, is still far from a reality for most marketers who struggle to make omnichannel, real-time connections and deliver meaningfully personalized offerings.
We used eMarketer data to take a deeper look and offer more clarity into Mary Meeker's recent annual internet trends report.
Social commerce has never jelled, but marketers haven't given up on trying to sell goods and services to social media users. The latest push: Instagram and Snapchat are trying to make shopping in Stories a thing.
Peer-to-peer service Zelle will grow more than 73% this year to reach 27.4 million US users, ahead of Venmo and Square Cash, according to eMarketer's latest forecast.
A new survey by Blue Fountain Media found that some are taking somewhat conventional measures, like clearing their cookies or web browser history. Others are taking more drastic measures, like ditching their Alexa devices because she may be recording them.
More than a year after Amazon debuted the Echo Look, a $199 Alexa-fueled, freestanding camera to take photos of a user's outfits, the device has moved from the invite-only stage to full US availability. Coupled with Amazon's push into private-label apparel, Echo Look is just one more attempt to penetrate the competitive fashion category.
In a recent study from Walker Sands, respondents were nearly twice as likely to say that the ecommerce giant always meets their speedy delivery expectations compared with other digital retailers.
Steve Yankovich, eBay's chief product architect, reflects on what the company did right in the early days, and how its mobile strategy continues to progress.
Emotions play a role in shopping behavior even if consumers don't think that they do. According to a recent survey of UK and US internet users by analytics firm Clicktale, 78% of respondents believe they are rational when they shop. Yet 40% said they shop to calm down, and 74% have "stress-shopped" in the past.
Switzerland has one of the highest digital buyer penetration rates in the world, according to eMarketer’s first-ever retail ecommerce forecast for the country.
Consumers have heightened expectations about corporate responsibility. Product quality and cost are still more powerful drivers when it comes to actual purchase decisions, but concerns about brand purpose are a primary factor for a significant number of buyers.
Shoppers have been slow to embrace buying furniture digitally. Most pieces are a major investment they want to see before acquiring. For retailers, furniture is bulky and expensive to ship (and return and restock). But this is starting to change.
According to recent data from Blackhawk Network, shoppers need an incentive to join—like free stuff or cash back.
A survey from Syzygy indicates that while users may be getting more fed up with careless approaches to data security, many aren’t above taking some cash to ease their worries.
Shopping and buying online is now a routine activity in Austria, according to eMarketer’s latest ecommerce forecast. In 2018, more than 72% of the population, equating to 5.5 million people, will shop for products online.
Amy Vener, retail vertical strategy lead at Pinterest, explains how the company's visual search and discovery tools are changing the way consumers shop and buy.
Kristin Wozniak, vice president of analytics and insight at Wavemaker, discusses Canada's media streaming market and millennials' consumption habits.
Aubrie Pagano, co-founder and CEO of Bow & Drape, discusses the importance of dedicating time and resources to listening to the customer, and building an experience that feels informed without being creepy.