While 2024 saw the rise of “Sephora kids”, in 2025 more beauty brands may target Gen X consumers to grow sales amid a challenging economy.
On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian.
It’s about to get a lot harder to get cheap GLP-1s: Rising costs may force consumers to cut back on discretionary spending, creating headwinds for retailers already fearing tariff-driven cost increases.
Fanatics Collectibles tries to build buzz in London: The retailer wants its new flagship store to become a collectors’ hub with exclusive products, trade nights, and athlete signings.
Adidas turned its business around in 2024: The sportswear company ended the year on a high as holiday shoppers clamored for its sneakers.
In 2025, there will be a stronger focus on performance marketing as advertisers seek to prove their efforts are worth the investment.
An increasingly fragmented retail media ecosystem has made it difficult for advertisers to track campaign performance across multiple retail media networks (RMNs), said Liz Roche, vice president of measurement and media at Albertsons Media Collective.
With the holiday season in the rearview mirror, our analysts are already looking ahead to what the rest of this year—including the 2025 holiday season—will look like. This year will be defined by unpredictability, as President Trump begins his second term during a time of mixed consumer sentiments. Here are four trends our analysts expect will continue in 2025.
Now that Trump is in office again, crypto regulations could boost crypto ownership and payments momentum—slowly
A rewards integration coming later this year could make Synchrony a more attractive co-brand partner
The rule, which regulates payment apps like banks, is already on shaky ground given the CFPB is about to be overhauled under Trump
Some advertisers’ budgets are shifting: Paid media traffic rises for Google and Pinterest after TikTok’s brief shutdown and Meta’s moderation changes.
60% of US retail professionals say charging customers for returns has resulted in an increase of adoption in their free return methods, while 54% say it has cut down on return rates, according to a September 2024 survey from the National Retail Federation (NRF) and Happy Returns.
Instead of casting a wide net on social platforms and pursuing the creators with the highest follower accounts, marketers are now more focused on resonating with the right audience.
India’s weak consumer purchasing power: The country’s slowing economic momentum presents a challenge for retailers and brands relying on the market for growth.
Kohl’s new CEO faces a tough challenge: The department store’s sales have declined for 11 consecutive quarters as it struggled to attract new shoppers without alienating long-standing customers.
Trump’s first days in office exacerbate uncertainty over tariff plans: While Mexico and Canada are firmly in the administration’s sights, other tariffs are up in the air.
Sephora’s new Hulu docuseries examines the dynamic interplay between beauty and music: The show is part of a broader strategy to meet consumers wherever they are.
The AI agent era is here: Businesses are using AI agents to streamline operations and reduce staffing costs. As adoption rises, balancing efficiency with customer trust will be the real challenge.
A lot can happen in a week. Rue21’s customer overlap with TikTok Shop could position the brand to benefit from a potential TikTok ban. Meanwhile, Gen Z consumers are increasingly choosing alcohol-free lifestyles, reflecting health-conscious preferences. Cost-consciousness drives brand switching, but convenience remains key in purchase decisions. Here are five stats that caught our eye this week.