Walmart dominated the US retail landscape in 2024: The mass merchant’s ability to offer savings and convenience won over shoppers, and its growing ecommerce and advertising businesses are helping it make inroads against Amazon.
We may have been a little too early with some of our predictions—rollouts for Paze and FedNow took longer than we expected
China’s struggling economy will continue to frustrate retailers in 2025: We expect retail sales to grow just 3.5% in the absence of stimulus measures to boost consumption and sentiment.
It opened up its ecosystem and seemingly gave up its grand financial services ambitions. But it’s still a major payments player.
Despite overall satisfaction, consumers will make the switch for the right offer. This lack of loyalty should make issuers rethink their retention strategies
Despite rapid digitization, providers shouldn’t close their retail doors just yet
EMARKETER clients' top 10 '24 topics : CTV led ad growth, AI drove innovation, and retail media surged, while TikTok and Gen Z reshaped the landscape.
The minimum wage will rise in 23 states next year: That will eat into retailer and restaurant margins, leading some to hike prices at a time when consumers are incredibly price sensitive.
What’s next for retail media? The rapidly expanding ad channel is facing growing pains as the majority of RMNs struggle to keep pace with Amazon and Walmart.
In 2024, retail media and CTV converged: First-party data enables precise targeting, while connected TV enhances ad personalization and tracks purchase behavior.
Increased time spent on CTV, social video’s shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.
A bad in-store experience will drive many shoppers online: Consumers are frustrated by how many items are locked up and how difficult it can be to find help.
Green shoots emerge in the restaurant industry: After a challenging 2024, executives have reason for optimism in the year ahead.
Luxury ecommerce gets a boost from wealthy shoppers: Our Industry KPIs data shows that spending from top-tier consumers offset softening aspirational demand.
Amazon strengthened its grip on ecommerce in 2024: The retailer warded off growing competition from Temu and Walmart by improving delivery speeds, offering deals, and enhancing Prime benefits.
Shoppers were willing and able to spend this holiday season: Even as consumers focused on value, sales rose 3.8% YoY from November 1 to December 24.
Value was the name of the game in 2024 as retailers scrambled to keep consumers shopping. But that wasn’t the only thing on retailers’ minds this year.
Over half (54%) of US holiday shoppers expect to give clothing or accessories as gifts this year, the most popular gift category, according to a November 2024 survey from the National Retail Federation (NRF) conducted by Prosper Insights and Analytics.
Digital wallets are solving this with passwordless checkout, which will likely become the industry norm
Word-of-mouth marketing is critical to the customer acquisition process for credit cards