Retail & Ecommerce


In the latest episode of "Behind the Numbers," we're looking into Walmart's digital sales and how the brick-and-mortar giant has used its vast physical footprint to win a big chunk of the ecommerce market.

After a great year for retail—rising 5.3% in 2018—sales will slow but also expand 3.2% in 2019.

Greater disposable income, easier automation, and a desire to research products and prices drive men’s paths to purchase via smart speaker more than women's.

The global ecommerce market is in a state of both expansion and consolidation. More consumers than ever before are buying digitally, and worldwide retail ecommerce sales are rising. At the same time, major international players like Amazon and Alibaba are widening their reach by buying up smaller local platforms, especially in burgeoning ecommerce markets.

While Congress considers several proposed bills to avert a shutdown over budgetary battles, hundreds of thousands of federal workers–many of whom live paycheck-to-paycheck or close to it–face the possibility of a second painful round of temporarily going without a paycheck for an undetermined length of time.

Valentine's Day is evolving and growing to be more inclusive—with that, consumers are celebrating and shopping differently.

Ratings and reviews matter a great deal during the shopping process. Not only can they influence a purchase—or steer consumers to one store over another—but they can also get shoppers to spend more than they intended.

Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.

Consumer brands have long competed against each other, first in brick-and-mortar stores and now online. But the latest competitive threat is coming from an unexpected source: Amazon's 135+ private-label brands, as tallied by TJI Research.

The possibility of having to return something is dissuading consumers from buying certain products online.

The 2018 retail holiday season was exceptionally strong, with the highest growth rates for brick-and-mortar and ecommerce sales since 2011. Online spending performed noticeably better than the industry’s already optimistic expectations.

Walmart, which overtook Apple last year to become the third-largest US etailer, is widening the gap with Apple. Walmart’s ecommerce sales will grow nearly 33% this year to $27.81 billion.

New data looking at consumer shopping habits finds there are many reasons why people prefer to shop digitally—and many reasons why they don’t.

Across a variety of categories, US shoppers say they prefer to make purchases in-store rather than through digital channels, according to a new report from Market Track. But when it comes to shopping (as opposed to actually buying) preferences, the results swing in a different direction.

Cashierless stores, like Amazon Go, have great potential to shake up the brick-and-mortar landscape. According to GPShopper, 48% of US internet users believe scan-and-go technology would make shopping easier. And 43% would rather try scan-and-go than wait in a checkout line.

Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.

Generating $3.7 billion in online sales in 2018 while boasting an impressive 28% year-over-year growth rate, Thanksgiving cemented its status as its own online shopping phenomenon.

Voice commerce holds promise. But, not everyone is comfortable—or even interested—in using their Amazon Echo or Google Home device to make a purchase (yet). Here’s what marketers need to know.

Amazon and Alibaba continue to expand into Western Europe—Amazon with hopes of capturing a greater European consumer base, and Alibaba selling luxury European goods to its tens of millions of consumers in China.

Corporate social responsibility appeals to millennials—a generation of researchers who value authenticity, transparency and reliability.