Retail & Ecommerce


Subscription commerce has captured retailers' attention with its built-in customer base and predictable sales patterns. It may seem like there is a box for everything—think special effects makeup or instant ramen—but not all categories have been embraced equally.

Retailers often focus on customer acquisition—a costly prospect—at the expense of customer retention. Instant gratification can be a bigger incentive than building loyalty over time.

According to data from liquidation platform B-Stock Solutions, roughly $90 billion to $95 billion in holiday gifts will be returned this year.

With store closures and bankruptcies—Toys 'R' Us, Sears and Brookstone, to name a few—showing no signs of letting up, it raises the question of what sets a successful retailer apart from the rest.

Gating content and offers can provide marketers with valuable data for lead generation. However, asking for too much information can turn users off from a brand.

In this Analyst Webinar presentation, made possible by BigCommerce, eMarketer’s principal retail analyst Andrew Lipsman provides an exclusive breakdown of what retailers have experienced so far this year, and what that means for the holiday season as a whole.

This year, there will be 82.5 million mobile phone P2P payment users in the US, according to eMarketer estimates.

In the latest episode of “Behind the Numbers,” retail analyst Andrew Lipsman joins us in the studio to dig into some of the shopping data from Thanksgiving weekend. What’s selling? Who’s buying? And where are they buying?

This year, mobile commerce sales in the US will account for 39.6% of total retail ecommerce sales—reaching $208.1 billion.

Online retail sales—outside of the top 10 companies analyzed—will see a decline in ecommerce sales growth, by roughly 3.8% this year, according to a new eMarketer forecast.

Due to the growing number of channels available and younger consumers reaching adulthood, expectations for customer service have been changing.

Social commerce has reinvented itself many times over but has yet to prove itself as a solid sales tactic. Next year, the version that has been evolving during 2018 could finally take hold.

Despite the ubiquity of online shopping, consumers still rely on face-to-face interaction in the path to purchase, whether it be for getting product information, seeing in-person demos or tracking down items in other stores.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about high-profile hacks, the race for more impenetrable encryption, and media with aroma.

Direct-to-consumer brands like Everlane and Bonobos, fast casual grain bowl chain Sweetgreen and beauty salon Drybar are just a few businesses that have adopted a cashless model. But consumers aren't necessarily ready to do away with cash.

Holiday retail sales will surpass $1 trillion in the US for the first time this year, with mobile celebrating its own milestone by driving nearly 25% of growth.

While a gap in ecommerce adoption between retailers and brand manufacturers used to be quite prevalent, it’s now common practice for brands to sell online, a trend that will continue to increase in 2019.

This year, 134.0 million mobile users in the US will use a mobile coupon. That's an 8.0% increase from 2017, according to eMarketer estimates.

With data breaches a constant worry, many consumers don’t feel too confident in being able to control how their personal data gets used.

Adoption of mobile payments varies widely from market to market around the world. The US, with a robust banking and credit system, has been slow to adopt mobile payments, but behaviors are changing. In this three-pack podcast playlist, we discuss market drivers and where the industry is going next.