This year, the payments industry will face its first major test following pandemic-driven digitization as economic uncertainty pressures customer habits. This is the data you need to understand the major changes facing the payments ecosystem in 2023—and how to navigate them.
ROAS is a widely used metric for advertisers to understand the effectiveness of their campaigns, and newly added data to Industry KPIs shows YoY changes in ROAS by industry. We recently added several important metric benchmarks to Industry KPIs, including cost per click (CPC) and ecommerce ad spend.
This year, we forecast US off-premise alcohol retail sales (i.e., alcohol purchased for at-home consumption) will grow by a modest 3.5% to $178.20 billion. This growth will accelerate slightly through 2027, driven by three areas of opportunity within the industry: ecommerce, customers willing to splurge on premium beverages, and at-home consumption trends.
It can be challenging to earn customer loyalty as consumers often favor the least expensive, most convenient options. Caleb Pearson, Vice President, Media and Digital for US Marketing, McDonald’s, shares how McDonald’s uses customer data to keep consumers coming back.
The retail space is changing rapidly as marketers experiment with things like retail media, generative AI, and social commerce. In this discussion, Zia Daniell Wigder, Chief Content Officer, Insider Intelligence, talks about the trends on her radar and what she learned at Shoptalk.
Amazon to lay off another 9,000 employees in latest cost-cutting move: But the company continues to invest heavily in its core businesses, including ultrafast delivery and AWS expansion.
Foot Locker labels 2023 “reset year” to restore falling sales: The retailer is investing in exclusive products, loyalty, omnichannel, and off-mall store formats to offset Nike’s D2C shift.
Working with the country’s leading super app can help Western Union compete more aggressively against digital challengers.
Reebelo defies financial turmoil to raise $29 million in funding: The Singapore-based consumer electronics resale marketplace plans to use the funds to grow its US business and expand into new markets.
Meta rolls out paid verification subscription in the US: Meta Verified has perks that could appeal to creators, but regular users aren’t likely to pay.
Sam’s Club rolls out closed-loop attribution: Connecting the dots between ads and cross-channel sales should help advertisers be far more efficient with their retail media ad spending.
Tesco is making its rewards program less rewarding: While Boots and Sainsbury’s have recently made similar moves, the change could drive shoppers to its competitors.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US’s launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Pinduoduo faces a real reputational risk: Google suspended the Pinduoduo app from the Play Store after finding malware in some versions of the software.
Next year, ecommerce will make up 75% of total US resale volume and reach $90 billion, according to our forecast. US resale is also growing faster than overall retail sales, and retailers want in on the market. Whether you’re launching a resale program or examining the opportunity, here are five charts to help.
On Running is bullish after growing sales 91.4% YoY during the holiday quarter: But Nike’s strong Q3 performance underscored its position as the dominant sneaker brand on the market.