Email

In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.

Apple’s Mail Privacy Protection stymies marketers: Though the impactful feature makes it hard to discern user behavior, it has proven popular with consumers, per new Litmus data.

Learn about some of the most important updates in Big Tech regulation. "In Other News," we discuss how consumers feel about email marketing and some of the leading social impact programs. Tune in to the discussion with our analyst Daniel Konstantinovic and Briefing director Jeremy Goldman.

Consumers prefer the intimacy of email marketing: While ad blockers proliferate and distrust of social media climbs, email remains unscathed.

In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss the key trends impacting a new wave of marketing automation and email marketing.

Three billion fraudulent emails go out globally each day, often aimed at unleashing cyberattacks on companies of all types.

Among marketing professionals worldwide, 81% send newsletter emails, which may not be surprising if you’ve taken a look at your inbox recently.

Substack’s next phase focuses on providing a safety net for creators: After hitting 1 million paid subscriptions, Substack is looking to provide insurance and financing to creators.

Email is becoming a more critical part of marketers’ playbook: 41% of respondents now view it as “very critical” to their company’s success (far higher than pre-pandemic), with automation and personalization being significant drivers of growth.

Substack rival beehiiv could help solve newsletter discovery issues: The newsletter publishing space can be unwelcoming to smaller creators—but there’s still plenty of room for the industry to grow.

Intuit and Mailchimp team up to help small and medium-sized businesses: The two combined will provide ecommerce, marketing, customer management, and financial services for those merchants.

In the past year and a half, several traditional brick-and-mortar retailers in Canada have accelerated their personalization and segmentation efforts, largely due to the pandemic and the need for brands to communicate more effectively via email.

Mailchimp is looking for a buyer: The email service provider is seeking a $10 billion valuation as it continues to diversify from its email marketing roots.

Email in Apple's crosshairs: The company announced new privacy features that could disrupt how marketers measure the success of their email campaigns.

On today's episode, we discuss which pandemic-related behaviors will stick around, whether newsletters can replace local newspapers, YouTube and the music streaming wars, how you can master the intimacy of the inbox, why Amazon is opening a salon, the first movie to ever release a soundtrack, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and principal analyst at Insider Intelligence Jillian Ryan.

Amazon opens up email marketing—up to a point: The ecommerce giant will offer aggregate data to US sellers in its Brand Registry program that seek to market directly to their followers via email.

Now, increasing restrictions on data collection, changes to Apple’s Identifier for Advertisers (IDFA), and the death of the third-party cookie will mean that winning brands must reduce their dependence on third parties, and place a greater focus on first-party data and owned channels. In short, they’ll need more direct-to-consumer (D2C) marketing, and less (though still plenty) advertising.