Email


Marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.

Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.

From personalized messaging to list health to mobile design, four brand marketers discuss how they are navigating email marketing in 2018.

Email marketing company Coherent Path, in a study released today, evaluated the personalization practices of 100 top retailers and found sharp differences in email practices among different sectors.

Email remains a tried-and-true messaging channel. New research underscores how dominant mobile has become to the medium.

In the latest episode of eMarketer's "Behind the Numbers" podcast, Minibar Delivery's Lauren Henderson talks about the company's email marketing efforts and what the company does to stand out in a crowded inbox.

Email remains an extremely reliable and popular way for brands to communicate with their audience, with an enviable return on investment. Though there are few signs of adoption waning, many marketers are working to head off future problems of relevancy by embracing sophisticated data practices and emerging technologies.

Jessamyn Block, director of marketing at smart jewelry company Ringly, explains how email marketing helps the brand retain customers.

Amanda Tolleson, CMO at Birchbox, shares how the company uses email marketing to connect the digital and physical aspects of its business.

Postmates’ Tanner McGrath and Appboy’s Bill Magnuson discuss how real-time data insights help improve broad marketing campaigns both immediately and in the long term.

More than half of digital buyers surveyed by Yes Lifecycle said they get way too many emails from retailers, causing them to simply ignore them.

Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.

With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.

According to a new survey, email's value as a retail marketing tool is not lessening among younger consumers.

In the latest episode of "Behind the Numbers," eMarketer analyst Jillian Ryan talks about whether or not consumers find emails useful and if email marketing is becoming less effective.

Personalization is only as effective as the data that powers it—and when that data is wrong, it’s downright irritating.

Email marketing open rates in the UK were high in 2016, but clickthrough rates fell—possibly due to the absence of engaging content.

Lauren Henderson, marketing manager at Minibar Delivery, explains the significance of effectively scheduling marketing emails.

Sandro Roco, director of strategic initiatives for subscription clothing delivery service Bombfell, discusses the role customer input plays in personalization.

Less than half of brands include a "buy now" button of some sort in their email campaigns, missing a chance to convert shoppers who may have left items in a cart without completing a purchase.