Email

Marketer use of text messaging is on upswing: Despite its imperfections, data suggests the underused channel could help brands boost engagement.

Email is the testing ground for AI in advertising: Mailchimp is the latest email marketing platform to launch AI features for clients.

Substack isn’t looking so hot: The newsletter platform is bleeding cash and was just banned by Twitter for launching a competing service.

Email marketing is hot, but it’s not immune either: Shopify partner Klaviyo laid off 140 staff as even it feels the brunt of interest rates and slower spending.

Forty-two percent of marketers said they plan on exploring AI and automation as a strategy in 2023, according to an August 2022 Sagefrog survey

AI has its uses, but a hands-off approach is far off: Marketers are using AI for a large range of applications as they shift to loyalty strategies.

Email marketing is still one of the most efficient ways to target customers and drive conversions. But like many other marketing channels, data collection and targeting are getting increasingly difficult. Here are five charts summarizing the state of email marketing.

When done right, email marketing is one of the most effective ways marketers can interact with consumers. For a more successful email marketing program, marketers should take a look at their process from end to end and find ways to optimize. Here are some key steps.

LinkedIn proves the newsletter isn’t dying: Any user can create a newsletter on LinkedIn now, but advertising features have yet to debut.

Email and TV may not be flashy, but they were critical to Black Friday and Cyber Monday: Both marketing channels may be older—but they’re far from deprecated.

What’s the best way to monetize a newsletter? Publishers are benefitting from the newsletter boom, but repeating mistakes from the past.

A longer-than-ever holiday season is hurting advertising: Ad effectiveness gets diluted by an endlessly long shopping season that only starts earlier every year.

Shopify sees a future in your inbox: The digital merchant platform invested $100 million into a company that focuses on email and SMS marketing.

On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.

Twitter is back at square one after shelving new projects: Newsletters, podcasts, and more are taking a back seat to user growth and personalization.

Email marketing leads to more effective campaigns: While uncertainty plagues digital advertising, email remains a steadfast tool for marketers.

Substack wasn’t the answer to digital publishing’s problems: The company has opted out of a Series C amid economic uncertainty.

In March, just over half of email opens worldwide came from Apple devices using Mail Privacy Protection (MPP), a feature released in September 2021 that prevents email senders from receiving data on Mail app users’ device usage, among other information. About one-third of opens came from webmail, while the remaining slice was split fairly evenly between desktop and mobile.

Apple’s Mail Privacy Protection stymies marketers: Though the impactful feature makes it hard to discern user behavior, it has proven popular with consumers, per new Litmus data.