On today's episode, we discuss what "going back to the office" may actually mean, the dawn of “tiered-access journalism,” video safe havens for brands, possible surges in travel plans, Facebook's new video speed dating app called Sparked, why the Rubik's Cube was invented, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.
A Spanish-language media giant: Univision will acquire the content and media assets of Mexico's top broadcaster Televisa, which will likely be used to fuel the new streaming service Prende TV.
Hulu's new look: The streaming service announced a new design for the platform that aims to simplify the user experience as its content offering becomes increasingly complex.
YouTube’s play for performance ads: The platform’s new A/B testing tool for video ads does have applications for YouTube’s huge base of brand marketers, but it’ll have the most utility for the platform’s growing direct-response business.
TikTok and IPG Mediabrands tap creators: The partnership brings creators into the early stages of the campaign creation process, something that’s likely to become common as creators become even more important for short-video marketing.
Facebook continues its pivot to video
On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
In December, we published our first forecast for Pluto TV ad revenues. Pluto TV, a free streaming service operated by ViacomCBS, will receive $786.7 million in net US ad revenues in 2021, a 77.7% increase over the previous year. In 2022, Pluto TV’s net US ad revenues will surpass $1 billion annually for the first time.
YouTube eases up on its ad rules: Though advertisers may not be happy about it, the platform’s move to relax its monetization policies is likely necessary to keep creators from jumping ship.
DoubleVerify and Facebook team up: The company will provide brand safety tools for Facebook video ads, which could help the social platform attract advertisers that are in danger of being swayed to more premium video content from YouTube or ad-supported streaming services.
On today's episode, we discuss why paid newsletter subscriptions are having a moment, the competitive advantages of the biggest players, and why marketers should (or shouldn't) get involved. We then talk about HBO Max's upcoming ad-supported offering, whether Microsoft buying Discord makes sense, and the real problem with password sharing. Tune in to the discussion with eMarketer analyst at Insider Intelligence Nina Goetzen.
Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.
For shoe retailer DSW, TikTok is a place to test, learn, and have fun. In this excerpt from our new report, "Marketing in the Short-Video Landscape," Maria Wollenburg, DSW’s manager of social media and content, shares what the company has done on the social platform and what was learned in the eight months since launching its first TikTok paid ad campaign.
Before brands embark on short-video marketing, one of their key considerations should be the pros and cons of user-generated content (UGC). Marketers have had to learn to be comfortable with showing their brand messages in the midst of UGC on social media—and that’s been harder than ever, thanks to the recent rise in negativity and misinformation on some platforms. But to excel in the short-video format, especially on TikTok, marketers must also be willing to tap ordinary users for inspiration, participation, and viral distribution.
Amazon hits a home run with latest sports deal: The platform will stream 21 New York Yankees games this season as it continues its aggressive push for sports content.
Disney delays its theatrical return: Straight-to-streaming releases and shorter theatrical windows are dimming hopes of a full movie industry recovery this year. Worse, some changes may be permanent, further hurting the entertainment industry’s ad spending growth.
NBCUniversal unveils first-party data ad options: At the company’s One21 event, it laid out everything from a new unified ID to upped programmatic capabilities and expanded shoppable ads as it works to become a one-stop media shop.
Roku to launch in-house branded content: The streaming-first branded ad studio is Roku’s latest move to ramp up its advertising segment as marketer interest in CTV booms.
On today's episode, we look at how awards shows are doing and hand out some pretend awards of our own: "Must-Pay-Attention-To Video Streaming Platform," "Traditional Media Dark Horse," "Standout Brand/Company/Advertiser of the Year," and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jeremy Goldman, Nicole Perrin, Jillian Ryan, and Debra Aho Williamson.