Cable is getting in on the CTV rush: Comcast is planning to launch its own line of CTVs to attract cord-cutters and advertisers alike.
HBO Max takes a big financial risk—but consumer data is worth it: The service is offering half off its ad-free subscriptions for six months after it leaves Amazon Prime Video Channels, but accessing consumers directly instead of via Amazon will be a huge boon.
Streaming services hit highs and lows at this year’s Emmy Awards: While Netflix and Apple TV+ swept categories and broke records, Paramount+ users struggled to simply watch the event.
Instagram wants users to turn their Stories into Reels: The biggest influencers already post videos to their Stories more often than smaller accounts, making them perfect to promote Instagram’s TikTok competitor.
Apple’s 1TB iPhone would tap high-quality video demand but likely won’t come cheap: The company is reportedly adding a 1TB storage option for the top-line iPhone of its new fleet.
Disney sets exclusive theatrical windows for the rest of 2021: The switch in strategy between “Black Widow” and “Shang-Chi” demonstrates the challenge of balancing box office and streaming subscriber revenue.
TikTok star Addison Rae’s deal with Netflix shows how brands will find their next collaborator: The multifilm agreement demonstrates the importance of partnering with creators who have built-in followings.
Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.
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Spotify’s hire of a former Paramount+ exec hints at video, original content expansion: Spotify has spent the last year and a half bringing podcasters on board and launching popular original shows, and this new hire could help broaden its scope.
Disney's exclusive theatrical runs come back with "Shang-Chi": The Marvel movie will only come to Disney+ after 45 days—and while that's better than straight-to-streaming, it's still an adjustment for theaters used to 90-day runs.
Android users spent more time watching TikTok than YouTube in the US: YouTube still reigns overall, but it could be ceding ground on mobile devices.
We spoke with Calum Smeaton, founder and CEO at cross-platform TV measurement firm TVSquared, about how advertisers are making their video spend work better for them and how direct-to-consumer (D2C) brands have led the way in this regard.
Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.
The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.
Grab the scissors: Sling TV's launch of its new Barstool Sports Channel is just one of the many ways skinny bundles can incentivize sports fans to cut the cord.
There will be 23.6 million YouTube Premium subscribers by the end of the year, which is up a healthy 18% over 2020.