Video


A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.

Long-form video is spreading across social media. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.

How are video viewing habits changing around the world, and how big a presence is Netflix? In the latest episode of “Behind the Numbers,” eMarketer’s Shelleen Shum discusses global video trends, intriguing regional patterns and the importance of local language content.

Tencent Video is the leader in China’s subscription over-the-top (OTT) video market, and eMarketer expects the company will maintain its edge over rivals iQiyi and Youku over the coming years.

In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Paul Verna and Yory Wurmser dig into the audience data for this year's World Cup, and consider the future of soccer on digital.

Sameer Bandeali, digital and ecommerce marketing manager for Maple Leaf Foods, discusses why the company is reshuffling its ad spend to include video-on-demand advertising in 2019.

YouTube, Facebook and Twitter are providing new visibility into their monitoring practices and how they are pulling offensive content from their platforms.

Eric Tourtel, senior vice president of Latin America for Teads, discusses the latest mobile video advertising trends coming out of the region, and what’s on the horizon for this growing format.

Live streaming and short videos have become a greater focus for marketers and media agency professionals in China over the past year, according to a survey by AdMaster and TopMarketing.

The subscription video space has grown fiercely competitive. Not only are TV networks vying against each other, as they’ve done since the golden age of television, but companies from a wide spectrum of industries—from telecommunications to social media to technology to retail—are also determined to compete.

How large is the market for subscription video services like Netflix and Amazon Prime, and what impact are they having on the pay TV sector? In today’s “Behind the Numbers,” eMarketer analysts and forecasters dig into the latest forecasts and discuss the factors that are changing the ways consumers watch video.

eMarketer expects there will be 13.3 million Netflix viewers in Canada this year, with viewers defined as individuals who watch Netflix via the app or website at least once per month. That figure is up 9.6% year over year.

Even as traditional pay TV providers form partnerships with former over-the-top rivals to retain customers, cord-cutting continues to outpace projections. According to eMarketer’s latest figures, the number of US adult cord-cutters will climb 32.8% this year to 33.0 million. That’s higher than the 22.0% growth rate projected in July 2017.

Nearly 765 million people across the globe will use a subscription over-the-top video service at least once per month this year, according to our latest forecast. This total will represent 10.2% of the global population and 32.1% of digital video viewers.

More people are streaming live video content than ever before, and many of these viewers are watching via social platforms, according to a May 2018 survey from the Interactive Advertising Bureau (IAB).

Kristin Wozniak, vice president of analytics and insight at Wavemaker, discusses Canada's media streaming market and millennials' consumption habits.

What they’re watching is changing, though, with long-form becoming increasingly important—something that marketers have noted with interest.

The amount of money committed to digital video ads during the US TV Upfronts and Digital NewFronts season will reach $3.64 billion in 2018, according to new estimates from eMarketer.

YouTube has stepped up efforts to remove objectionable content, with millions of videos being pulled from the platform. But how is it making those choices, and how nimble is it about plucking out bad videos? In the latest episode of eMarketer's "Behind the Numbers" podcast, video analyst Paul Verna breaks down the data.