Publishers are wary of Amazon Live, citing growth and revenue issues: The ecommerce giant’s live shopping product lacks the native audience of other platforms looking to get in on the social commerce wave.
YouTube’s new search data tool lets creators and marketers see what happens before a user clicks play: Amazon and other companies have launched similar features, suggesting that Big Tech wants to show interested parties where opportunities lie on its platforms.
With more demand for content than ever before, production companies are struggling to keep up: Streaming companies find themselves competing for not only viewers, but also film crews.
On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
Roku’s pivot to original content is out of necessity: Distribution roadblocks and falling hardware sales make it even more important for the streamer to focus on its growing ad segment, and original shows will bolster that.
Twitter plays ecommerce catch-up: The Cyber Weekend debut of livestream shopping with Walmart rounds out the platform’s offerings, and its reputation as a place for live discussion could help adoption.
Roku’s revenue expectations are lower than projected due to slowing subscriber and ad revenue growth: A slowdown in cord-cutting coupled with market saturation has lead to intense competition in the streaming space.
Discovery plays catch-up with new shoppable ad format: Ecommerce functionality is now a necessity for streaming platforms looking to compete with social media.
About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.
Netflix ditches a controversial viewership metric, now ranking content by hours watched: The previous ratings system often misrepresented a film or show’s impact, and the new method puts more control in the hands of advertisers, casts, and crews.
As the average time spent with digital video continues to increase, wouldn’t it be amazing to be able to present your brand’s video content with an experience just like on your audience’s favorite streaming platform?
On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Amazon is letting fans clip and share moments from Prime Video originals: Fans have shared viral moments from shows for years. Networks and streaming services are finally leaning into the practice.
Netflix wants a hand in every part of people’s media consumption: Its recent boost in editorial hiring is just another step in the company's desire to become a Disney-like multimedia empire.
Roku's long-term uncertainties cast shadow on Q3 growth: Supply chain issues, distribution disputes, and a slow-growing hardware strategy could all cause problems for the company in the future.
Riot Games’ launch of its animated series “Arcane” shows the importance of meeting fans where they are: The developer’s Netflix-exclusive show will be promoted across all of its video games and will premiere live on Twitch.
Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.
Social platforms use holiday shopping season to boost livestream ecommerce: Facebook and Pinterest are hoping the holidays can help increase consumers' adoption of their live shopping features.
The video game livestreaming wars are heating up: Both Facebook Gaming and YouTube Gaming are aggressively rolling out incentives for streamers to leave the reigning streaming site, Twitch.
Snap's deal to bring NBCU audio clips to the app is a win-win: Better video creation tools gives Snap a boost over TikTok and gives NBCU a new way to promote its shows and movies to Gen Z.