Sports

Apple’s 10-year bet on the MLS has begun: The company is asking advertisers to help build a following for sport with no viewership promises.

What’s got the go-ahead? Pushing boundaries, leveraging social media, and engaging with audiences beyond the TV. But be wary: don’t go too far, lose focus on offline opportunities, or forget to connect the dots.

Disney wants to see how big pickleball can get: The sport got a popularity boost over the last two years, prompting ESPN to make a low-risk bet on its streaming future.

Streaming’s live sports efforts off to rough start: Despite Amazon’s significant football viewership miss, digital live sports is expected to grow steadily.

Apple’s sports ambitions take a hit: YouTube TV has won NFL Sunday Ticket rights over the consumer tech giant.

Fanatics raises $700 million: Despite market turmoil, investors continue to pour cash into the sports-merchandising giant.

On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.

Sports betting has an inextricable brand safety risk: A recent New York Times report unveiled the industry’s murky rise to prominence, drawing further brand safety concerns.

A perfect storm hurts World Cup ad spending: The holiday overlap, controversies, and a general downturn have weakened the event’s ad performance.

Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.

DraftKings sees Q3 revenue strength: Expansion of online sports betting bodes well for future, but outlook suggests profitability may be a ways off.

On today's episode, we discuss why Google's advertising business has slowed, the significance of YouTube's growth going in the wrong direction, and what to expect from Google in Q4 and beyond. "In Other News," we talk about Apple Search Ads' market share and why live sports may not be that big of a driver of pay TV subscriptions. Tune in to the discussion with our analyst Max Willens.

Political advertisers spend big on sports: Political ad outlays will nearly triple compared with the last midterm, but what happens when that spending stops?

Brands miss the old Kanye: the Ye saga offers lesson in crisis response as many cut ties after rapper’s offensive speech.

Disney’s Formula One extension is part of its ESPN+ gameplan: ESPN will show F1 races through 2025 in an attempt to capture more of the digital live sports market.

On today's episode, we discuss how affiliate is the power player in the consumer journey and an amplifier of all marketing channels’ efforts. "In Other News," we talk about the significance of all of these Google fines and the biggest strengths and weaknesses for the future of live sports streaming. Tune in to the discussion with our analyst Paul Verna and CJ's senior vice president of client development Sommer Urias.

Nearly half of the US will watch live sports this year, and nearly a quarter will watch via digital, per our forecast. Live sports streaming isn’t going anywhere, but as the playing field gets more crowded, behaviors among platforms, advertisers, and consumers are shifting.

Only a few can make it in the sports betting world: FuboTV is abandoning its self-run sportsbooks despite being among the first to launch interactive betting features.

Hispanic Heritage Month saw many swings and misses: A powerful and growing consumer group continues to be underserved by the marketing community. What could go wrong?

The World Cup gives ad spending an end-of-year-boost: The soccer (or is it football?) tournament is a hot spot for ad spend, but isn’t without its serious controversies.