Brokered deposits at US banks decreased for the fifth consecutive quarter in Q1 2025. This means that banks are reducing their dependence on this generally more expensive funding source in favor of lower-cost options. And targeted marketing efforts helped them achieve this. Banks employ a variety of strategies to attract and retain customers of their lower-cost deposit products such as seamless account opening, free checking accounts, early access to paychecks, and competitive rates.
This follows a longer-term strategy of focusing its operations.
A new ranking examines the digital gaps financial institutions must fill.
But fintechs are leading the way, using superior bill-pay offerings as differentiators.
We examine which improvements could help banks boost loyalty.
This means insurers’ educational campaigns could make a big difference.
The cost has increased on paid social, but there are marked improvements in search and programmatic.
Chase Media Solutions can grow its success by leaning into key advantages.