Media Buying

On today's episode, we discuss the actual viability of the sharing economy: What should we make of Uber's diversification efforts and are Airbnb's latest changes enough to power the company up and to the right? "In Other News," we talk about the travel industry's optimism in the face of inflation and ad spending's positive outlook in the face of recessionary fears. Tune in to the discussion with our Briefings director Jeremy Goldman.

Clean rooms are becoming critical to the fortunes of Big Media: Snowflake’s new solution with OpenAP demonstrates the importance of first-party data.

Conversations at Cannes: Our analyst on the ground fills us in on some of the Festival's latest developments.

Watch the on-demand replay of our webinar, The Era of Uncertainty, as our analysts address key questions about the rapidly shifting landscape for social media, retail and ecommerce, and financial services.

LinkedIn fraud attracts FBI attention: Reports of investment scams represent brand risk as the platform seeks to lure more advertisers.

Streamers poised to take greater share in US upfront market: Advertising dollars will flow to services such as Hulu, Peacock, Roku, and YouTube TV.

Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth. They will consume an additional 3 minutes per day of digital audio this year, to reach 1:40. Among active digital audio listeners, the daily figure will be a robust 2:17.

Advertising reacts to the uncertain economy: Ad spending will remain strong this year, but the challenges ahead are many.

Spotify is refocusing on brand safety: The audio giant announces some moves to court brands even as it slows down hiring initiatives.

Firefox hopes privacy will give it an edge: The browser now limits cookies to individual websites, creating a more private browsing experience.

Over the course of 2021, the Chinese government promulgated two groundbreaking laws governing the country’s digital economy. The Data Security Law (DSL) and the Personal Information Protection Law (PIPL) were introduced throughout H1 and implemented in H2.

Warner Bros. Discovery cuts costs and preps for advertising cool-off: The media giant is slashing 1,000 jobs from its global ad sales team.

Netflix believes in coopetition: It’s turning to competitors Roku and Comcast to help facilitate its ad-supported tier.

How will inflation affect summer travel? The industry is hoping for business to rebound, but inflation could derail those plans.

New in-game ad standards arrive just in time for the boom: The IAB and MRC have updated 13-year-old standards as spending surges.

Toyota’s new sustainability initiative focuses on ads, not cars: The automaker announced a partnership to reduce the carbon footprint of its digital ads.

Several forces are driving up costs per thousand on both linear and connected TV. On the linear side, audience levels have dropped at a faster rate than ad spending, so more dollars are chasing fewer viewers.

Advertising uncertainty just got worse: A report found that 17% of ads on CTV devices air while TVs are off, costing advertisers $1 billion.

Does customer experience trump advertising? That's the question being asked in the wake of Ford CEO's recent comments.

US linear TV ad spending will hit $68.35 billion this year and fall to $64.94 billion in 2026. Despite that decline, ad spending on linear and connected TV (CTV) combined will increase from $87.24 billion this year to more than $100 billion in 2026 due to the surge in CTV viewing.