Media Buying

Americans are spending less time with most major media, with one major exception: smartphones.

Michael Zimbalist, chief strategy and innovation officer at the Philadelphia Media Network, discusses the changing relationship between publishers and the internet's biggest behemoths.

Eric Tourtel, senior vice president of Latin America for Teads, discusses the latest mobile video advertising trends coming out of the region, and what’s on the horizon for this growing format.

Katherine Debicki, senior marketing manager of media, digital and ecommerce at KFC Canada, discusses how the brand is looking beyond demographic boxes to target millennials based off their interests.

In the wake of the Cambridge Analytica controversy and Mark Zuckerberg’s testimony on Capitol Hill, eMarketer sat down with Carolyn Everson, vice president of global marketing at Facebook, to discuss the company’s relationship with advertisers and how it is working to balance targeted advertising and privacy.

As China's economy grows and the population becomes more urbanized, media consumption is rising. Mobile is at the center of a shifting media diet.

Mark Coffey, senior vice president of strategic partnerships at GasBuddy, discusses how location data can repair the disconnect between consumers' online and offline journey.

Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss the NewFronts and the emerging themes that came out of the various presentations from companies including Hulu, Oath and Twitter.

Consumers continue to shift the way they view video, forcing marketers to get more inventive with their campaigns and placements. Matt Fanelli, senior vice president of MNI Targeted Media, spoke with eMarketer about what he thinks people will be buzzing about at the upcoming NewFront and Upfront presentations.

We used eMarketer data to take a deeper look and offer more clarity into Mary Meeker's recent annual internet trends report.

More than 7.3 million millennials are living in Canada, the largest age group since the boomers. Spanning the birth years of 1981 to 1996, they represent a broad range that encompasses a variety of life stages.

Susan Schiekofer, chief digital investment officer at GroupM, discusses the state of brand safety in the video space.

Listen to a special Chinese-language audio report on the ways people in China are increasing the time they spend consuming media on a daily basis.

According to our latest forecast, the time UK adults spend watching, streaming, reading and listening to media will plateau for the first time in 2018. This will lead to increased competition for consumer attention.

Nishat Mehta, president of the Media Center of Excellence at IRI, talks about the rise of targeting based on in-store purchases and what's currently attainable for CPG marketers.

Europe’s ad market is in flux. Most ad spending in the region is still directed toward traditional media, but advertisers are quickly shifting their budgets to digital. That’s no surprise, given that 70.7% of the region’s population will use the internet at least once per month in 2018.

Digital media will account for 43.5% of investments, thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. By 2020, digital’s share of total advertising will near 50%.

Overall consumption of media has plateaued in the UK, according to eMarketer's latest estimates. eMarketer expects UK adults to spend an average of 9 hours, 23 minutes each day watching, streaming, reading and listening to media this year.

This year, for the first time, mobile ad spending will account for more than half of digital ad investments in Latin America. This share will rise from 52.9% in 2018 to 77.5% by 2022.