Media Buying

CPG companies spend more annually on digital ads than every cohort besides the retail industry. However, CPG digital ad spending growth underperformed compared with most other industries last year, and it will do so again this year. Next year is looking better though.

Republican primary debates don’t land with advertisers: Fox cut prices by nearly $300,000 between the first two debates, but down-ballot candidates will spend heavily next year.

US Ad Market sees consecutive months of growth: Multiple forecasts suggest macroeconomic uncertainty could be in the rearview mirror.

LG and Samsung raise their connected TV game: While Samsung embraces interactivity, LG sharpens targeting with LoopIQ.

On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.

Advertising comes to Amazon Prime Video: Amazon’s venture into streaming ads is expected, but its ad-free pricing could upset users.

Advertisers say Google is underselling its ad inflation: The DOJ’s suit against Google revealed that the company quietly raised prices as much as 10%.

US mobile in-app ad spend will be about four times higher than in-app purchase spend this year, at $159.24 billion compared with $42.37 billion, according to our forecast.

Reduced user experience spurs ad blocker usage: YouTube retaliates, emphasizing creator compensation and potential terms of service violations.

For the past few years, some of the biggest names in ad tech—The Trade Desk, PubMatic, Magnite—have held onto CTV as a shiny growth narrative. Although investors’ enthusiasm seems to have started subsiding, CTV does represent a massive long-term opportunity for ad tech stakeholders. In the near term, a good deal of programmatic CTV ad dollars will transact directly with platforms that are still committed to keeping their content and data behind garden walls.

As retail media grows, it is changing. At the moment, search remains retail media’s bread and butter and sales ads are the best awareness drivers. In the future, in-store media and shoppable video ads may take on a bigger role. But no matter how ad formats change, one thing is for certain: Measurement will be key for retail media’s continued growth.

By 2025, US adults will spend more time on TikTok than on Facebook, according to our June forecast. This marks a major milestone for TikTok, which is on track to become the largest social platform in total daily minutes by the same year.

Bridging the gap between content and conversions: TikTok introduces Attribution Analytics to provide more robust ad measurement insights.

Doctors have strong opinions on where healthcare ads should appear: 61% of doctors trust healthcare ads on professional websites vs. on other websites. But almost half are bothered seeing those ads on consumer websites.

Yahoo tackles the made-for-advertising problem: Its platform Backstage was labeled the largest MFA-free platform for advertisers.

Media Ratings Council endorses LinkedIn's ad counting practices: It’s an industry stamp for precision and validity in the advertising arena.

Musk cuts safety staff at X amid content moderation woes: Twitter’s trust and safety team loses more employees. Users will be less likely to pay for a toxic platform.

On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

Despite ongoing Hollywood writer strikes, HBO's "Real Time" will return: Maher's choice may set new industry norms, amid significant dissent.

Our forecast data reveals a mismatch between marketers who have been quick to transition to digital platforms, and consumers who are still spending time on traditional media like TV, newspapers, and radio. This year, 74.6% of all US ad spending will go toward digital media, while US adults will only spend 62.1% of their daily media time with digital, according to our forecast.