Media Buying

It’s not TV—it’s ad-supported: HBO Max with Ads debuted this week. Here’s a look at the different ad formats the service will offer.

Olympics on the go: NBCUniversal is partnering with Tunity to provide out-of-home (OOH) measurement that includes muted TV viewership for the Tokyo Games. The format will likely face more scrutiny as advertisers grapple with reopenings and the return of outdoor activities.

On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

On today's episode, we discuss what the world will look like in 2030. Who will be the digital ad giants, how much shopping will we do online, will bank branches disappear, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.

In China, out-of-home (OOH) was among the hardest-hit ad formats last year. Though spending on outdoor ads will start returning to normal this year, where and how brands deploy them may be anything but ordinary in a post-pandemic China.

Even before the pandemic, ecommerce channel advertising was attracting a lot of attention from advertisers—especially in verticals like consumer packaged goods (CPG)—as well as retailers, which hoped to add new higher-margin revenue streams to their businesses after seeing Amazon’s success in the area. Amazon had become the No. 3 digital ad seller in the US thanks primarily to placements on its ecommerce property, and companies including Walmart, Target, and eBay had been growing similar businesses.

For decades, traditional TV advertisers have targeted ad messages at households. Jon Schulz, CMO at programmatic ad firm Viant Technology, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why even in the digital era it still makes sense to do so, and why advertiser spend will continue to shift into programmatic connected TV and linear TV.

Verizon ups the out-of-home ante: The company's new DOOH ad suite offers better metrics and targeting for marketers looking to get back into OOH advertising as lockdowns end.

On today's episode, we discuss why Uber is trying to be a one-stop shop and how DoorDash outperformed Uber during the pandemic. We then talk about The New York Times' Q1 subscriber and revenue performance, NBCUniversal's thoughts on regional sports, and what stood out at this year's NewFronts. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

For the 2021–2022 TV season, US upfront ad spending will bounce back to nearly pre-pandemic levels, if not to its 2018–2019 peak, according to our latest estimates.

Travel's on the up: With US adults' demand for domestic travel on the rise, prices are following. But there are still a few ways for marketers to capture that demand among price-conscious travelers.

We forecast that this year, adults in China will spend an average of 3 hours, 16 minutes (3:16) per day on smartphone activities, which we define as excluding calls on the cellular network. Up 25 minutes, or 14.6%, from 2020, this total will vault China to first place in the world for that metric. The US will drop to No. 2, with adults there spending 3:10 on smartphones daily.

The recovery continues: The US ad economy grew 52% year over year in April, according to the Standard Media Index, more than doubling March's growth figure.

A price hike at the upfronts: Networks are reportedly pressing for double-digit increases to the ad rates during their annual upfront negotiations.

Android advertising, post-iOS 14.5: Research is still mixed on whether Apple’s privacy changes will benefit Android, but Google’s plans for the Android 12 may attempt to change that.

On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Google dives deeper into ecommerce with Shopify: The two companies have worked out an integration that will give Shopify's merchants easy access to Google's suite of features, contributing to its over 1 billion daily shopping journeys.

Google antitrust suit dismissed: One of many complaints against the search giant has been dismissed, but advertisers can still hold out hope that a similar December 2020 suit alleging anti-competitive ad practices will pan out.