Senators urge DOJ probe into X’s advertising efforts: The group of five Democratic senators allege that Elon Musk leverages his political power to bully advertisers into returning.
Mobile ad fraud is evolving: A new scheme exploited bid requests and fake installs, highlighting why marketers must invest in fraud detection to protect ad spend.
With a Trump-led DOJ expected to be softer on antitrust, Google is leveraging national security concerns to fend off calls for Chrome’s divestment, banking on shifting regulatory winds
Modelo’s college basketball ad spend grows 48%: The investment highlights the lucrative opportunity of advertising during live sporting events.
Acquiring Vistar and Blis strengthens its ad capabilities, but turning its mobile data advantage into ad dominance won’t be easy—especially in a market controlled by digital giants.
Microsoft brings AI ad features to Copilot: It’s vying for ad dollars in an increasingly competitive chatbot space.
First-party data is becoming essential: As third-party cookies disappear, brands like The New York Times, Disney, and McDonald’s are leveraging direct consumer relationships to improve ad targeting and measurement.
Pinterest will start labeling AI-generated images: The change is likely an attempt to maintain the platform’s user base without sacrificing the lucrative potential of AI.
Time spent with digital media is still climbing, but mainly in tandem with declining traditional media
Nextdoor bets on AI-driven content to fuel long-term growth: The platform’s NEXT initiative will transform past user discussions into monetizable recommendations, prioritizing engagement over short-term ad revenues.
The Trade Desk and publishers push for a more efficient open internet: Media leaders see programmatic as a way to unlock ad opportunities while reducing reliance on walled gardens and improving supply chain transparency.
WBD grows streaming profits as TV revenues decline: It added 6.4 million Max subscribers, but TV ad declines and cord-cutting continue.
AppLovin faces fraud allegations from short sellers: Accusations of deceptive ad practices and data misuse put the firm under pressure; leadership denies the claims.
YouTube strives to make ads less disruptive: The platform is changing its approach to mid-roll ads to appease viewers, creators, and brands alike.
The programmatic digital audio services category is more than podcasts.
Paramount’s streaming growth offsets legacy TV decline: Streaming revenues surge, but ad revenue from linear TV continued to decline, highlighting the company’s shifting priorities.
Lawmakers pressure Amazon into improving ad transparency: A bipartisan letter stemming from Adalytics highlighted quality issues with DSPs.
Chegg is suing Google, claiming AI Overviews steal its content and cut its traffic. The case highlights fears that AI-driven search is eroding content creators’ business models.
Snapchat enhances brand safety features: The changes stand in contrast with Meta scaling back its brand safety commitments.
NBCU and Macy’s deal highlights live events as crucial opportunities: Advertisers reach massive audiences through events like the Macy’s Thanksgiving Day Parade.