Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.
What United’s OOH campaign reveals about the channel: Digital billboards give OOH a leg up over other traditional media.
The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.
With privacy and blocking policy uproar at X, Bluesky continues to thrive, positioning itself as a strong competitor in the social media landscape.
Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.
Trump skips Snapchat ads: Harris invests $5.3M to engage younger voters, capitalizing on key demographics ahead of US president election.
The double-digit growth in US consumer packaged goods (CPG) digital ad spend will come to a halt next year and hover around just 6% through 2026, per our forecast.
Amazon’s AI ad tool adds audio to its repertoire: Amazon merchants can plug their product pages into the tool to create 30 second audio spots.
The New York Times insists Perplexity halt its use of NYT content, underscoring the brewing tension between media rights and AI-driven data access.
The majority (77.7%) of ad spend in the US is digital. Retail dwarfs all categories in terms of sheer size, but its position as a growth driver falls this year as telecom takes the top place.
Retail spending on ads is coming off an enormous growth spurt. Retailers’ total media ad spending will surpass $100 billion in 2024 for the first time, nearly double the $51.66 billion spent in 2019.
Auto spent big on TV ads in Q3: Football and The Olympics reversed quarter after quarter of spending slumps from a one-time legacy stalwart.
“The promise of a way better consumer experience is here. The promise of real personalization is here,” said Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising.
LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.
On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.
Snap introduces Sponsored Snaps: Full-screen vertical ads now appear in users' chat inboxes as part of Snap’s efforts to grow its ad business.
Spend on affiliate marketing will surpass $10 billion in the US for the first time this year, and will increase 47.4% by 2028, according to EMARKETER’s latest forecast. However, with traffic from Google declining and consumers becoming more discerning, both publishers and advertisers are grappling with shrinking margins and rising competition.
PayPal Ads offers unique ad targeting via transaction data: Access to PayPal’s 400 million users aims to transform digital advertising for small and medium-sized businesses.
DirecTV enters FAST streaming space: This new service offers free, ad-supported content and genre-specific bundles, aiming to attract cord-cutters and younger audiences.
On today's podcast episode, we discuss how much Google’s ‘AI Overviews’ can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.