Telecom


The US telecom industry has long been an advertising behemoth. While the telecom space has fewer companies than any of the other industries we track, these players are almost all huge spenders.

Retailers Won’t Increase Digital Display Ad Spend Much This Year, Despite Record Ecommerce Sales

While the overall economy has suffered from pandemic-necessitated behavioral changes, some industries have been hit harder than others. We estimate that US retail sales will decline by 10.5% this year, and even though the shift to ecommerce will accelerate digital sales to new heights, retailers will grow their US digital display ad spending by only a sluggish 2.3% this year.

Business Insider Intelligence senior research analyst Peter Newman discusses the impact of the coronavirus pandemic on connectivity and technology. He considers the skyrocketing data consumption of remote workers on broadband and cloud services, as well as the global rollout of 5G.

The Weekly Listen: Casper's IPO, the 92nd Oscars, Cashless Shops and Sprint Marries T-Mobile

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about why Casper wants to sell sleep, the Oscars' viewership, whether Uber can make money, a new FTC, cashless shops, driverless deliveries, who pandas belong to and more.

Barcelona Launches the 5G World

Every Mobile World Conference has phone releases, but some of the phones released this week in Barcelona represent the first batch that will run on 5G, the next-generation telecom network that promises faster speeds and quicker responses.

Where Is 5G, Why Doesn't the US Want Huawei Involved and What Will Its Arrival Mean for Advertisers?

eMarketer research analysts Man-Chung Cheung and Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss when we'll get 5G, how the pandemic has affected its rollout, what it will make possible, the current dispute between Huawei and the US government and what 5G means for marketers.

A Fifth of US Households with Three or More Kids Upgraded Broadband Service amid the Pandemic

20.9% of US households with three or more children upgraded their broadband service amid ongoing stay-at-home measures of the coronavirus pandemic, according to May 2020 data from The Diffusion Group.

eMarketer and Business Insider Intelligence are coming together to create a new company. Here, we bring you our take on the pandemic's impact on several industries.

eMarketer Live Analyst Series: Digital Ad Spending By Industry

eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.

Telecom and Media Firms Selling Data Are Facing Backlash

Data privacy battles are heating up now that a group of US senators are asking regulators to investigate how telecom firms are selling people's location data.