Women are more likely than men to take actions after watching a TikTok, according to April 2024 data from DISQO.
TikTok and Meta waver under EU, UK regulations: A stricter regulatory landscape has piled fines and investigations onto the platforms.
On today's podcast episode, we discuss how organic social is having a resurgence, what brands are building communities around, and how brands are embracing ad-free features like the comments section and direct messaging. "In Other News," we talk why the ad market still feels so bleak and what X can do to turn the ship around. Tune in to the discussion with our director of Briefings Jeremy Goldman.
“Google will account for over half of search ad spending this year, but Google's not the perfect fit for every query that every person could ever ask,” our analyst Evelyn Mitchell-Wolf said on a recent EMARKETER webinar. “It never has been, and now consumers are also going elsewhere to satisfy their search needs.”
Among social networks, Reddit has seen the biggest growth of average time spent per day by US active users, according to our June 2024 forecast.
On today's podcast episode, we discuss how the time we spend with media is changing—a double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.
On today's podcast episode, we discuss the one major hurdle to AI adoption that's not being discussed enough, the smart tech that's missing from your life, how to get X closer to its former glories, if it would be better to have an AI boss than your current human one, a grizzly consequence of global warming, and more. Tune in to the discussion with guest host Bill Fisher, and analysts Evelyn Mitchell-Wolf, Carina Perkins, and Max Willens.
Big Pharma’s missed opportunity to connect with consumers in local markets: Most drugmakers don’t have country-specific mobile apps or social media accounts.
Today’s podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In ‘Story by Numbers,’ we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In ‘For Argument’s Sake,’ we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.
Generative AI to drive brands’ social media output: Businesses report efficiency gains but face challenges maintaining authenticity and preventing misinformation.
LinkedIn AI campaign tool is ready for market: The social platform will roll out Accelerate to all advertisers in the fall, capitalizing on AI ad demand.
X’s confusing verification system draws regulatory ire: The European Commission could fine X as much as 6% of its global revenues, per a recent complaint.
Entertaining social media content isn’t just good for brand lift, it drives conversions, said Kate Kenner Archibald, CMO for social media marketing company Dash Hudson.
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.
Snap opens up its walled garden in a first for social media: The company partnered with VideoAmp and could accelerate an industrywide pivot away from closed ecosystems.
FDA revises guidance to help drug- and device-makers address social media misinformation: But we’re not sure the regulator has the appetite to take on more authority related to healthcare and pharma social media ads.
FTC imposes first ban on minors using a social media app: Anonymous messaging service NGL was forced to bar users under 18. Could major apps like Instagram be next?
Social media platforms focus on outcomes: Executives cite pressure to deliver for advertisers as Q2 earnings reports approach.
Influencer marketing is often associated with Gen Z and millennials, and for good reason. Nearly half of both generations are more likely to trust an ad featuring an influencer they trust, according to June 2024 data from Captiv8. But 79.8% of US Gen Xers and 53.9% of US baby boomers will use social media this year, per our May 2024 forecast. To ensure marketers seize the untapped potential for reaching these generations, we’ve compiled a generation-by-generation breakdown on how and where to reach them.
TikTok restricts advertising to minors as regulation piles up: Advertisers and social platforms are increasingly acquiescing to a global tide of regulations against targeting minors.