Social Media


Fully 87% of US internet users report having a presence on social media, but some six in 10 don’t believe their personal data is being protected, a new survey finds.

Gerardo Sordo, founder and CEO of BrandMe, talks about the state of influencer marketing in the region, and what's next.

Danny Kourianos, senior vice president of marketing at Rakuten Marketing, discusses how the Cambridge Analytica revelations resulted in a positive movement for the marketing industry.

Angela Yang, director of connections at advertising agency T3, explains the impact of the Facebook revelations on marketers' social media budgets.

Facebook’s annual developer conference happened to take place just when the company might have liked to lower its profile just a bit. As it was, Facebook made some unexpected moves. In the latest episode of eMarketer’s “Behind the Numbers,” analyst Debra Aho Williamson highlights some of the developments.

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Debra Aho Williamson digs into first-quarter performance at Facebook and Twitter, and discusses their prospects for growth.

Damian Collier, founder and CEO of Blend Media, explains the opportunities and barriers for 360-degree video.

The restriction of third-party targeting by Facebook is yet another impediment to the use of third-party data in advertising.

Nearly 200 million people, or 60.5% of the US population, will use a social network in 2018, up 2.6% over the prior year. User growth will remain low throughout the forecast period. However, shifts in devices and—more importantly—social platforms used will be increasingly noticeable.

Strong headwinds are certainly ahead for influencer marketers.

Recent surveys indicate new levels of concern among consumers and a heightened sense of awareness of the privacy risks of social network use. In the latest episode of "Behind the Numbers," we take a look at some of the latest data, and what it means (and doesn't mean) for Facebook.

With scrutiny of Facebook’s ad practices ramping up following the Cambridge Analytica revelations, the fake news crisis, and the GDPR, the idea of Facebook charging users who don’t want to see ads a monthly subscription fee has been raised as a possible remedy.

A survey of US Facebook users found that nearly half are sharing less content with friends and followers on social media because of privacy concerns.

According to our latest forecast, the time UK adults spend watching, streaming, reading and listening to media will plateau for the first time in 2018. This will lead to increased competition for consumer attention.

Snap's revenue declined from fourth-quarter levels, a surprisingly weak performance. But usage data held steady in the wake of a redesign that was widely criticized, signaling potential for future growth.

Facebook released quarterly financial data for the first time since the Cambridge Analytica revelations, and the results show no sign of advertisers or users abandoning the platform.

In wide-ranging new report, eMarketer released its initial guidance on how much Facebook is likely to feel the impact of an unfolding data privacy scandal.

Facebook faces new pressure amidst news that a political consultant was able to access private information of some 50 million users without their knowledge. In the latest episode of eMarketer's "Behind the Numbers" podcast, social analyst Debra Aho Williamson digs into the potential implications for marketers.

In the latest episode of "Behind the Numbers," eMarketer analyst Paul Briggs discusses how social advertising has matured in Canada, and the emerging platforms to watch for.

Despite popular assumptions that young adults are social media-obsessed, new findings suggest that many have considered a temporary—and even permanent—reprieve from their newsfeeds.