With its increased investment in Instagram Stories, Benefit plans to focus on both organic and paid content in 2019. And rising usage in swipe-up behavior—when a user swipes up on stories content and is taken to a landing page on the brand's website—is opening the door to new opportunities.
Now On Demand, Analyst Panel Webinar: CPG Insights—The Market Drivers You Need to Know for 2019 Nov 13
In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.
Amazon might not be the first retailer that comes to mind for health, personal care and beauty products, but it's the third-fastest-growing category by our estimates. We forecast that Amazon's US sales of those products will reach $16 billion this year, a 37.9% increase over 2017.
In a physical retail environment, packaging continues to influence consumers' purchasing decisions. This is not just from a design or visual standpoint, but also from a desire for more information.
According to a new survey from Fetch, more than four in 10 consumers say have ordered food to go while on their daily commute.
Eli Chapman, senior vice president and managing director of media at R/GA, discusses how CPGs—which historically lack first-party data—approach programmatic ad buying today.
Are consumers eating out more frequently or are they preparing more meals at home? According to new NPD Group data, over 80% of meals were prepared and eaten at home in 2017. US consumers dined out 185 times last year, down from the 2000 peak when that figure was 216.
Why do CPG companies need an Amazon strategy? It’s not just about sales, say executives playing in this space, it’s about the learning and prepping for the day when ecommerce becomes a significant source of sales.
Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.
According to a new study from Inmar, traditional grocery has been taking hits, not just from newer ecommerce options but also warehouse clubs and big box multichannel retailers. Grocery shoppers are spreading out their spend across more channels than ever, and even smaller retailers feel pressure to offer digital options.
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
Food delivery, common in urban areas where population is dense and car ownership is low, is expanding to the suburbs and beyond thanks to the rise of digital services connecting users to restaurants.
Online grocery sales are reaching a tipping point, a fact that was a given at the inaugural Groceryshop conference held this week. Overall themes of digital transformation and the power of the consumer emerged while Amazon was mentioned less often than you might think.
Despite ups and downs in the subscription commerce segment, it's still a subject of great interest in the retail industry. Most brands that started online and direct to consumer have expanded to retail channels, either through partnerships or acquisitions.
Along with meal kits and instant ramen, food delivery has vastly altered the American palate for at-home dining. But despite growing competition in the digital delivery space, not everyone has embraced it.
US spending on pet care continues to rise. Why? Pet food trends follow human fancies, which means a growing focus on wellness that has extended to furry members of the family.
Despite the push to drive holiday shoppers to ecommerce, Hickory Farms still sees a big part of their seasonal sales through brick and mortar. Judy Ransford, CMO of the Chicago-based specialty food company spoke with eMarketer's Andrew Lipsman about their holiday outlook for both online and offline.
Grocery apps are some of the fastest-growing apps in the US, according to eMarketer’s latest app usage forecast. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.
Online grocery categories can be divided into two camps: perishable items and the so-called center store products that have longer shelf lives. A Field Agent survey found US online grocery shoppers are more comfortable buying CPG products digitally.
With the June acquisition of PillPack and quieter forays into beauty, Amazon has demonstrated its intent to move into the online pharmacy business as well as the space dominated by Sephora and Ulta Beauty. Should traditional pharmacies and beauty retailers be concerned by Amazon’s exploration of new product categories?