CPG

Insider Intelligence spoke with Lindsay McCormick, founder and CEO of Bite, a direct-to-consumer (D2C) brand founded to help consumers decrease plastic use in their personal care routines, starting with a plastic-free toothpaste before expanding into other products like deodorant.

China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).

Instacart’s delivery ambitions extend beyond grocery: Ahead of a potential IPO, the grocery delivery giant expands its product offerings to include prepared food delivery.

DoorDash broadens its scope to deliver everything from apparel to car seats: The push aims to diversify the company’s offerings, which could help tighten bonds with its delivery drivers.

Amazon is the top grocery retailer, according to many metrics: An annual ranking from dunnhumby reveals that, for many consumers, digital accessibility is becoming just as important as quality.

The instant grocery delivery market is headed toward consolidation: The extremely high cost of 15-minute delivery in the US has startups built on the promise pivoting to longer delivery times and other services.

OPI and Xbox release nail polishes that unlock video game content: It’s another sign that brands are waking up to the fact that female consumers actually play video games.

Rounding up news from the last days of 2021: The news cycle didn’t stop over the holidays. These are some of the most notable stories from the last two weeks.

We expect total retail sales in China will have grown by 11.0% in 2021, the strongest growth since 2017.

Health and beauty items are the most-purchased products via smart speaker, with 8.9 million US internet users ordering these products on their smart speakers between August 2019 and August 2021.

Ford to offer EV charging, telematics as a service: Covering EV pain points can help Ford gain a foothold in the commercial EV market and lead to wider adoption by government and businesses.

Insider Intelligence spoke with Andy Berman, vice president of Gopuff Marketing Solutions.

Podcast listening is driving adoption of food delivery services: New Nielsen data suggests that food delivery trends have been driven by this year’s growth in at-home listening.

We estimate that digital ad spending by consumer product good (CPG) brands will hit $30.56 billion this year. What's more is that the CPG sector is one of five industries to devote more than 70% of their total ad budgets to mobile.

We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.

Online grocery startups face fierce competition and other growing pains: Venture capitalists have poured billions into these fast-delivery companies, but their success is far from guaranteed.

The share of food and beverage ecommerce sales in the UK will rebound to pre-pandemic levels in the coming years.

As a new bottled water brand on an already crowded shelf, education is essential for creating brand trust. Watch Industry Voices: Spotlight on CPG with Nirvana Water Sciences’ marketing director Alex Matos to hear how the brand’s marketing hinges on teaching the benefits of its infused spring water to prospective consumers.

Noticing gaps in accessibility, SmileDirectClub went to market to offer affordable, wide scale orthodontic care in the US before going global. Watch Industry Voices: Spotlight on D2C with SmileDirectClub CMO John Sheldon to hear how the brand’s goals were achieved by focusing on customer relationship management and a retention strategy rooted in telehealth.

Amazon’s cashierless tech finds a home outside the US for the first time: While adoption has been slower than expected, the Just Walk Out system can still transform the grocery sector, and rival retailers may find it hard to resist amid labor shortages and rising COVID-19 cases.