CPG


Instacart and the Future of Grocery

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss the future of grocery and why Instacart is leading the charge. They then talk about lululemon's magical Q2, what Amazon's latest wearable can do that others can't, and how Peloton's new equipment fits into its overall strategy.

Scott Braun, CMO of Drizly, speaks with eMarketer vice president of business development Marissa Coslov about trends in consumer spending behavior and ecommerce sales of alcoholic beverages during the coronavirus pandemic.

Junior Pence, CMO and creative director of Peace Out Skincare speaks with eMarketer vice president of business development Marissa Coslov about the brand’s marketing efforts during the coronavirus pandemic, including the surprise success of a viral TikTok video.

As the restaurant industry faces continued operational challenges and indoor dining constraints loom across the country, many consumers are turning to food delivery apps.

The coronavirus pandemic is pushing consumers to buy essential products digitally, rapidly accelerating the development of the online grocery industry in the US.

David Zucker, senior vice president and CMO of Perdue Farms, speaks with eMarketer vice president of business development Marissa Coslov on how the brand has pivoted its marketing priorities in response to the coronavirus pandemic and shifting buying behaviors.

The pandemic has sparked new use cases for social listening, an underutilized tool in marketers' work belts. But some brands, like Johnsonville Sausage, were already well-acquainted with the concept. Stephanie Dlugopolski, the company's senior manager of PR and social media, said her team has utilized social listening for nearly a decade. It has allowed them to not only monitor conversations about the brand, but also see how consumers react to larger issues.

Launching a new app can be a challenge for many brands. Getting consumers to download and use it continuously can be just as tough.

As Consumers Continue to Shelter in Place, Alcohol Purchases Increase

Since stay-at-home orders were put in place, more adults in the US have significantly increased their alcohol purchases.

How the Coronavirus Is Changing Our Retail and Ecommerce Forecasts

Insider Intelligence research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu discuss how the coronavirus changed retail and ecommerce. What are our base, best and worst cases scenarios? They then talk about who frictionless retail is for and what Americans' online grocery experience really looks like.

Essential Goods and Personal Care Products Are Seeing Growth

From the onset of the pandemic, US consumers shifted to ecommerce for essential goods and personal care products, which has kept CPG digital ad spending afloat. We expect the industry to increase its digital ad spending 5.2% to $19.40 billion this year.

Earlier this month, Just Salad appointed its first CMO, Andy Rooks, to help bolster its sustainability efforts, new product launches and overall consumer awareness.

Boomers, More So than Their Younger Cohorts, Are Willing to Shop In-Store

More than eight in 10 baby boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.

Retailers Won’t Increase Digital Display Ad Spend Much This Year, Despite Record Ecommerce Sales

While the overall economy has suffered from pandemic-necessitated behavioral changes, some industries have been hit harder than others. We estimate that US retail sales will decline by 10.5% this year, and even though the shift to ecommerce will accelerate digital sales to new heights, retailers will grow their US digital display ad spending by only a sluggish 2.3% this year.

The pandemic has been a learning curve for many marketers, including Elana Gold, who began her role as Del Monte’s newly appointed global CMO in the midst of it.

After launching in roughly 450 US Whole Foods locations—and partnering with New York City-based Italian restaurant Pomodoro Rosso last year—plant-based meat company Meatless Farm launched its own direct-to-consumer (D2C) site amid the pandemic, as consumer shopping behaviors continue to lean to ecommerce.

Food and Beverage Will See Biggest Gains in Retail Ecommerce Sales Growth This Year

Grocery ecommerce is having a moment. Already at an inflection point prior to the pandemic, the migration of essential goods to online has accelerated this trend by three or four years in the span of three or four months.

Retail ecommerce in Western Europe was already growing at a healthy clip, both in aggregate and as a share of overall retail, but we now expect that the pandemic will cause overall spending to increase much faster than anticipated. Even as overall retail declines by 9.9% in the region, we estimate that ecommerce sales will jump by 16.9% this year—well up from our pre-pandemic forecast of 8.8%.

Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

Life After Lockdown: UK High Street Habits May Default to Digital

Even with a partial lifting of lockdown measures, the coronavirus continues to limit movement of people—and this has hit the UK high street hard. From retailers with a high dependency on physical stores to restaurants and coffee shops without delivery facilities, the obstacles have proven insurmountable for some. For others, the longer-term question is, "Will the UK high street be able to recover when (and if) normalcy returns?"