PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.
More consumers are shopping online for household essentials, including food and beverages and health, personal care, and beauty products. The two categories are expected to see the most growth in their share of ecommerce sales from now until the end of our forecast period in 2028. Here’s a closer look at the state of US ecommerce, why household goods are fueling the market, and the consumer behavior steering it all.
Amazon takes the bells and whistles out of its brick-and-mortar grocery experience: Amazon Fresh stores will no longer feature Just Walk Out as the retailer focuses on making its stores more inviting.
The company bolsters security and offers credit monitoring after hackers leak data on the dark web. Lawsuits and fines may be on the horizon.
Two weeks have passed since Amazon’s Big Spring Sale, but its success is unclear. Amazon’s first-ever Big Spring Sale took place from March 20-25, offering discounts on seasonal items like spring fashion, fitness products, and cleaning and yard work essentials.
Kroger will close three ecommerce fulfillment centers amid profitability focus: Underperformance led the grocer to pull back on grocery delivery in Florida and Texas.
Clinique is the latest prestige beauty brand to make the leap to Amazon: The partnership signals the retailer’s growing clout. It’s set to overtake Walmart as the US’ top beauty retailer by 2025.
Price cuts are helping upmarket UK grocers win back share: While grocery inflation is at a two-year low, shoppers continue to be highly responsive to deals.
Fast-food franchisees explore cost-cutting options as California minimum wage hike looms: Operators are laying off workers, outsourcing delivery, and investing in automation—in addition to raising prices.
Large grocers’ competitive advantage widened during the pandemic, FTC says: The commission recommends further investigation into their pricing strategies as profits continue to rise.
Rare Beauty mulls a sale amid soaring revenues: The company’s focus on delivering quality products at affordable prices is turning it into a beauty juggernaut.
The fight for grocery dollars is heating up. Retailers that offer shoppers the right assortment of products at the lowest prices are likely to win. In order to keep dollar and discount stores from stealing share, other retailers need to borrow their pricing and merchandising strategies to connect with cash-strapped consumers.
Unilever plans to cut 7,500 jobs and separate its ice cream unit: Its embrace of a less-is-more approach to drive growth echoes similar efforts by Oatly and Hasbro.
Wonder raises $700 million to fund its expansion efforts: The Marc Lore-led food delivery startup is aiming for nearly 100 locations by the end of 2025.
Ulta looks internationally for growth as US competition heats up: Promotional activity is rising as retailers rush to capitalize on the lipstick effect.
McDonald’s positions itself as a place to score a cheap meal: That’s familiar terrain for the fast-food giant, which should help convey that message to consumers.
Dollar General plans to open 800 stores this year: That’s a stark contrast to rival Family Dollar, as the retailer is well-positioned to benefit from consumers’ growing cost-consciousness.
Family Dollar’s struggles stem from its own missteps: While several value-oriented grocers thrive as consumers pinch pennies, stumbles lead this discounter to shrink its footprint nearly 12%.
Following performance measurement is the most important factor in allocating budget to retail media, according to 56% of US consumer packaged goods (CPG) manufacturers, per a December 2023 survey from Skai and Path to Purchase Institute.