Virtual product placements are about to become big business: Both Amazon and NBCUniversal touted new ad units during the NewFronts.
The pandemic has significantly disrupted brand loyalty: Worries over inflation and supply chain issues are causing customers to prioritize price and availability.
US consumers are switching to private label brands: While 90% of US adults who switched from national to private labels did so for a better value, bigger assortments and membership perks were also motivators.
The plant-based foods industry needs to change: As the category expands its customer base beyond vegetarians, it needs to cut prices and improve its products.
Unilever looks to promote inclusive culture as metaverse forms: Degree brand’s virtual run featuring avatars with disabilities kicks off a broader effort to provide accessibility to marginalized groups.
As concern over sustainability rises, shoppers re-evaluate their grocery options: A study by Kroger reveals some consumers are looking for sustainable ways to shop—and save money.
Aldi’s rapid growth makes it the third-largest grocer: After opening 88 US locations last year, the grocer plans to open another 150 stores in 2022.
Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.
Shanna Prevé, vice president of enterprise sales and business development at DoorDash, creates partnerships with large customers, from restaurant to convenience to retailers. Prevé spoke with Insider Intelligence about the company’s mission to lead the instant-delivery space, shifting consumer behavior, and smart technologies.
Restaurants turn to subscription services to maximize customer loyalty: Panera Bread and Pret a Manger are looking to unlimited drinks programs to boost spend and retention.
Demand for luxury beauty remains strong, despite inflationary pressures: L’Oréal saw growth in all divisions and geographies as consumers embraced premium products.
Robots run squeaky-clean indoor farms: Iron Ox is part of a movement toward a more secure, sustainable food supply. But is really clean food too much of a good thing?
After less than a year, Just Eat might sell Grubhub: The news is the latest sign that the oversaturated food delivery industry is struggling.
Foot traffic is soaring at Aldi and Lidl stores: The discount grocers are attracting consumers who are trading down in reaction to soaring food prices.
Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.
LVMH performed strongly in Q1 amid war and lockdowns: The luxury conglomerate saw double-digit growth in nearly every sector, but supply constraints and rising production costs could temper its prospects.
A digital food supply chain is now in season: Rampant food waste drives up costs and kicks climate change into high gear. Startups like Choco have an app for that.
Target aims to gain a larger share of the lower-income market: The retailer plans to begin accepting Supplemental Nutrition Assistance Program (SNAP) benefits for online orders later this month.
In 2022, US meal-kit subscription services will deliver $7.63 billion in digital sales to make up 22.8% of the country’s subscription ecommerce sales. The meal-kit subscription market has seen slowing growth since mushrooming by 85.0% in 2020, though its 17.0% increase this year is healthy nonetheless.