CPG


Yvahn Martin, director of ecommerce and digital marketing for L’Oréal’s Decléor and Carita brands, spoke with eMarketer about how using digital channels for relationship building—rather than making quick sales—has helped the company weather the tough economic climate.

Brandi Halls, director of brand communications for North America at Lush Fresh Handmade Cosmetics, discusses the personal care brand’s record-breaking holiday season, and why a vast majority of its customers convert in-store.

As consumers’ food preferences shift from processed to fresh options, traditional food giants try cost-cutting, mergers and more.

Antonio Sciuto, CMO at Nestlé Waters, spoke with eMarketer about how the company works with publishers to ensure they're reaching consumers effectively.

CPG brands often rely on impulse purchases to introduce consumers to their products, but Jennifer Silverberg, CEO of omnichannel retail technology suite SmartCommerce, discusses how ecommerce is disrupting this paradigm.

Millennials are dominating the US beauty market, fueled by a constant stream of trends on social media, a vast network of digital influencers and a number of millennial-friendly brands that have recently entered the market.

Multichannel drugstores haven’t seen as much ecommerce traction as other sectors. Specialty retailers focusing on beauty products have been more successful, helping overcome many of the barriers digital shoppers once had to buying cosmetics without being able to try them first.

David Garcia, digital media manager at Taco Bell, spoke to eMarketer about what works and what can be improved with Instagram's ad products.

Meal delivery subscription service Freshly is on a mission to acquire high lifetime-value customers. Jordan Finger, vice president of customer acquisition and growth marketing, explains how Freshly is achieving that goal.

Even as consumers gravitate to purchasing books, apparel, electronics and many other items through ecommerce channels, shoppers remain steadfast in their desire to purchase grocery items at a brick-and-mortar store.

Tim Vu, vice president of digital experience at Papa Murphy's, and Amit Jain, CEO of digital marketing company Bridg, spoke with eMarketer about how they identified customers and brought them back into Papa Murphy's pizzerias.

Younger consumers’ preferences are causing shifts among established food giants, driving consolidation and product development changes.

Data from National Australia Bank shows retail ecommerce sales in Australia climbed 10.4% in 2016.

Ami Mathur, general manager and head of marketing at Honest Tea, reveals how the growing company makes decisions about publishers, programmatic advertising and budget allocation.

Michael Chrisment, head of global integrated marketing for three Nestlé beverage brands, discusses why a quarter of instant coffee brand Nescafé's social media budget is dedicated to trying to convert customers.

Silent video autoplay and new regulations for sponsored influencer posts are just two of the issues consumer packaged goods companies will be dealing with in 2017. Marc Seguin, CMO at popchips, spoke with eMarketer about how the brand is preparing for 2017.

Walgreens' Cherise Ordlock tells eMarketer how drugstore, health and beauty retailers should position their ecommerce sites for omnichannel shoppers with high expectations.

FM Muñoz, marketing manager at Vermont Creamery, spoke to eMarketer about the strengths and drawbacks of Instagram advertising.

David Cardona, director of shopper marketing, category advisory and multicultural capabilities at The Clorox Company, told eMarketer about the household products company's outreach to US Hispanics.

Jonathan Opdyke, CEO and co-founder of performance marketing platform HookLogic, talks about the challenges CPG brands have with ecommerce, and what they can use to boost sales.