Consumers have long been thought to be deeply loyal to their CPG brand of choice. But new research shows that when offered a cheaper or equal quality alternative to their normal brand, consumers can be enticed to spend their money elsewhere.
Small acquisitions by Nestlé and Unilever are part of a broad move by the industry to cater to shifting consumer tastes.
In the latest sign of the overall malaise in the sector, US unit sales of CPG items dipped 0.4% in the year ended Feb. 19, according to IRI data.
The meal-kit delivery space is heating up, but not everyone is rushing to whip up summer vegetable tartines that come in a box—not if the box comes with a hefty price tag.
Madison Reed’s CTO Dave King and CMO Heidi Dorosin discuss the features that make its chatbot experience comparable to other shopping channels, including the store.
Unit sales of consumer packaged goods declined in the first quarter, and more than half of millennials say they are making sacrifices to make ends meet.
Antonio Sciuto, executive vice president and CMO of Nestlé Waters North America, talks about what Facebook's fake news troubles have meant for Nestlé, and discusses what comes next.
Many retailers and consumer products companies, seeking to respond to disruptive changing consumer behavior, are driving the biggest M&A activity in the US in 10 years.
Carrie Bienkowski, CMO of online grocery delivery service Peapod, explains what's driving basket sizes and purchase frequency to increase.
The market for FMCG products across nine major countries in Western Europe was valued at €499 billion in 2016.
In its first quarterly earnings report since going public, Blue Apron posted a mixed bag of results that show both the promise and the challenges of the meal kit space.
Health-conscious consumers are spurring growth in the vitamins, sports protein drinks and nutritional supplements category, but this CPG spending bright spot isn't necessarily boosting results at specialty retailers focusing on the vitamins and supplements trade.
Coca-Cola rolled out a replacement for Coke Zero in the US, renaming it Coca-Cola Zero Sugar. It's the latest in a rapid wave of new products and product redesigns aimed at catering to consumers' shifting preference for healthier products.
Almost two-thirds of US internet users have ordered food with an app or online. And it's not just young consumers who are doing it.
Digital sales will grow faster than any other channel in the UK grocery sector over the next five years, according to IGD. But brick-and-mortar stores—and discounters in particular—will also see some relatively high growth rates.
Frank Amorese, senior media director at Heineken USA, talks about some of the challenges the brand has faced with Facebook advertising.
Laurin Hicks, digital brand manager at Benefit Cosmetics, spoke with eMarketer about why the brand is standing behind Facebook.
Joe Ayotte, head of UX at alcohol delivery service Drizly, talks about what the company is doing to better understand its customers and how to improve their beverage-buying experience.
Ravi Jariwala, senior director of public relations and corporate communications for Walmart eCommerce, talks about the retailer expanding its online grocery shopping service, and how to handle customers' problems with trust, cost and selection.
Yvahn Martin, director of ecommerce and digital marketing for L’Oréal’s Decléor and Carita brands, spoke with eMarketer about how using digital channels for relationship building—rather than making quick sales—has helped the company weather the tough economic climate.