Advertising & Marketing

On today's episode, we discuss how the delta variant has affected people's comfort levels doing various activities, what customers want retailers to do in response, and what Americans aren't willing to give up. We then talk about the COVID consumer trend most likely to stick, how brands advertise during tragedy, and what the short- (and long-) term future of events might be. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

Cable is getting in on the CTV rush: Comcast is planning to launch its own line of CTVs to attract cord-cutters and advertisers alike.

Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.

Marketers are optimistic despite headwinds: The Delta variant threatens to dash marketers’ optimism—but recent data around increasing foot traffic, holiday travel plans, and decreasing COVID-19 cases could renew their hopes.

DoorDash sues NYC over customer data-sharing law: Though the company’s argument that the law would hurt consumer privacy is technically true, it’s more likely that DoorDash hopes to maintain control over restaurants’ marketing communications.

Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.

On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

The company officially landed the UK end of its massive fiber cable bolstering connectivity between the US, UK, Spain.