Advertising & Marketing
TV industry professionals are anxious that new technology could threaten their jobs.
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Andrew Au, president of Intercept Group, talks about the common misconceptions about millennials in Canada, and provides insights into their spending habits.
Alejandra Torres and Richard Merren, co-founders of technology startup Aurem, talk about the ways in which technologies like AR could revolutionize Latin America’s ad space as we know it.
Katherine Debicki, senior marketing manager of media, digital and ecommerce at KFC Canada, discusses how the brand is looking beyond demographic boxes to target millennials based off their interests.
Not many consumers have used augmented reality for shopping, but plenty are interested and some say they would be just as happy to avoid clothing retailers altogether if the technology made that possible.
We have raised our forecast significantly for US smart speaker users from 2017 through 2020, based on new data that shows stronger-than-expected adoption of the device. Uptake has been so strong that the number of adult smart speaker users will surpass that of wearable users for the first time this year.
David Edelman, CMO at Aetna, discusses how he brings iterative, agile marketing to the 165-year-old institution.
360i's Laurence Blanchard and Chris Chobanian discuss why engagement metrics are critical for understanding the effect of marketing efforts on KPIs like loyalty.
Marketers worry that they can't reach a large enough audience with the technology, according to a new survey.
Today on the "Behind the Numbers" podcast, we zoom in on the advertising markets of Latin America in a conversation with eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.
Michael Zimbalist, chief strategy and innovation officer at the Philadelphia Media Network, discusses the changing relationship between publishers and the internet's biggest behemoths.
Eric Tourtel, senior vice president of Latin America for Teads, discusses the latest mobile video advertising trends coming out of the region, and what’s on the horizon for this growing format.
Susan Schiekofer, chief digital investment officer at GroupM, discusses the state of brand safety in the video space.
Despite the abiding appeal of traditional linear TV, cinema, radio and offline games, many internet users in France and Germany now devote a major part of their time to online entertainment.
The global population is made up of two halves—those who access the internet and those who do not. This divide is underscored by internet user penetration worldwide, which will reach 50% in 2019.
Rob Roy, Sprint's chief digital officer, talks about how the telecom company leverages consumer insights not only to tailor messaging, but also to deliver it at the perfect moment.
Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, explains how a telecom giant's simple goal to increase the conversion rate of its paid media turned into a large-scale digital transformation.
Yesterday, at eMarketer’s "State of Digital: Trust at the Crossroads" event, executives from Bayer US, Pernod Ricard USA and Boxed spoke about how they're moving past the brand safety hysteria, and—most importantly—ignoring the trolls and embracing their audiences in 2018 and beyond.
Cree Lawson, CEO of Arrivalist, discusses the most difficult part of measuring arrivals to travel destinations.