Advertising & Marketing

The average tenure for CMOs at top US advertisers was around three years (37 months) in 2023, according to an April 2024 report by Spencer Stuart.

On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.

Regulators are considering halving the proposed new requirements after reviewing public comments.

Its AI Overviews feature aims to keep consumers engaged and integrate targeted ads seamlessly, enhancing both user experience and advertiser reach.

Tech giants praise Nvidia while they plot its downfall: Nvidia’s earnings are expected to impress again, but the longer-term trajectory is more uncertain as competition mounts.

Sixteen AI companies, including Google, Meta, and Microsoft, pledged at a Seoul summit to prioritize safe AI development and transparent governance. Time will tell if AI rivals can coexist as competition intensifies.

67% of US social media users are at least somewhat likely to research products on social media platforms before making a purchase.

Though platforms like Perplexity, Arc Browser, and Bing have advanced generated search results, Google’s announcement last week that it’s rolling out “AI Overviews” to searchers will likely make AI-written search results the norm. But some marketers say the feature is not quite ready for widespread use.

Toyota, Nissan, and Honda collaborate on AI and hardware for software-defined vehicles, accelerating innovation and lowering development costs.

Can Apple entice hesitant consumers with a thinner iPhone? Smartphone buyers have been unimpressed with recent models. A flashy feature is a smart move if priced right.

The computers feature AI-enabled hardware with on-device AI applications, kickstarting a new PC upgrade cycle.

Advertisers and publishers need to prepare the end of cookies—and fast: A Teads survey found that less than a third of publishers have started adjusting to the change.

Super Bowl ad slots are already being snatched up: Skechers, a longtime advertiser at the game, purchased a 30-second spot as the cost of ad space skyrockets.

On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

Nearly three-quarters (72%) of retail marketers worldwide plan to increase their advertising spend on social platforms, according to a November 2023 survey by TechValidate as reported by Mediaocean.

OpenAI loses key superalignment researchers: Upheaval at the genAI startup raises questions about safety and governance—pointing to Big Tech’s advantages in the AI race

Big Tech bleeds talent over RTO policies: A study found that senior employees left for competitors with more flexible policies, potentially impacting AI era productivity and innovation.