Advertising & Marketing

Tech leaders racing to develop AI technology are acknowledging its dangers and comparing them to pandemics and nuclear war.

The universal appeal of mobile messaging apps puts them at the forefront of advertising growth in emerging markets.

Disney says AI could make QR-code shoppable marketing obsolete: At a TV advertising event, Disney and YouTube shared how AI has already changed their strategies.

BuzzFeed has created a commerce site for its lifestyle brand, Goodful, while Time has launched a platform for product recommendations and reviews. TikTok’s Pulse Premiere program offers publishers 50% of ad revenues and a brand safety guarantee.

Google put ads in its Search Generative Experience. YouTube has a new unskippable 30-second ad spot. HBO Max relaunched as Max. And The Kroger Co. is paving the way with in-store retail media. Here are what updates from these companies and more mean for advertisers.

The collaboration benefits Ford customers, who get access to an expanded charging network, and it also helps Tesla tap into federal funding.

The industry’s growth toward chips and components necessary to drive AI applications could help drive the tech sector’s recovery.

Google is about to change the internet as we know it: It’s speeding up its generative AI cadence as OpenAI rocks the App Store. Competition for users will spur continuous upgrades.

On today's special episode, we continue our new monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Google reinventing search, Amazon's grocery strategy, and what Twitter appointing a new CEO means for growth. Tune in to the discussion with this month's contestants: our analysts Ross Benes, Blake Droesch, and Debra Aho Williamson.

Social media and TV are the top channels that consumer packaged goods (CPG) consumers use to find new products, but in-store still plays an important role in product discovery. Meanwhile, Amazon and Walmart are fighting to capture share of CPG product searches, though in-store consumers are more likely to turn to Google for help.

After 10 months of ad spending slowdowns, the ad industry has changed: The industry is still growing, but major shifts have advertisers worried.

TV is still king for healthcare advertising: Older adults get multiple ad impressions because they spend so much time with TV. But social media is where adults under 55 are spending their media time.

By appealing the CMA Activision Blizzard decision, Microsoft started a judicial process that will delay various game projects and might devalue the companies involved.

On today's episode, we discuss what happens now that Montana has approved a ban on TikTok, what Amazon's AI chatbot might look like, why Meta got a record fine from the EU, what space advertising looks like, a Supreme Court ruling on an infamous internet law, how good humans are at multitasking, and more. Tune in to the discussion with our director of Briefings Jeremy Goldman, analyst Evelyn Mitchell, and vice president of Briefings Stephanie Taglianetti.

Rolling back LGBTQ+ marketing efforts is a mistake: By caving to unpopular sentiment, Bud Light and Target might have permanently alienated consumers.

Data security is the most important feature to adults worldwide when deciding whether to transact with a business online, according to TransUnion. An easy payment process is the second most important, followed by ease of login or authentication.

Integrating ChatGPT features in Windows 11, Bing, and Edge might mean a renaissance for all things Microsoft.

Partnering with local fleet operators bolsters the country’s clean-energy push amid alarming pollution levels. However, insufficient charging infrastructure remains an obstacle.

Marketing budgets squeezed: CMOs are pivoting toward tech and away from labor to hit objectives.

Comcast’s cord-cutting pivot: Its Now TV will offer an attractively priced streaming option combining live and ad-supported channels.