Advertising & Marketing

After a few waves of innovation and consolidation, the B2C martech landscape is dominated by a small number of broad suite providers. There’s also a very long tail of niche providers, some of which provide cutting-edge point solutions.

Expect to hear quite a bit more about retail media networks in the coming years: The trend is far from over, according to our new visual report, “The Great Realignment.”

For more than half of US social media users, a platform’s privacy and data practices are extremely impactful on their decision to engage with ads on that platform. Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.

Fitbit’s last days: Google is requiring Fitbit customers to transition to Google accounts starting next year. This could solidify Google’s wearables ecosystem and increase market share but risks alienating Fitbit fans.

Vulnerable Zoom users: At least six websites pretending to be Zoom are infecting visitors with malware that steal banking data and IP addresses. Can Zoom improve its security to minimize the threat?

Meta tries to skirt around ATT: A lawsuit alleges that the social media giant injected tracking code into its in-app browsers, breaking privacy rules.

Gaming has a brand safety problem: Major controversies on streaming platform Twitch highlight the challenge in reaching gaming audiences.

Advertising needs to reduce its carbon footprint: 76% of digital marketers think the industry needs to act on emissions, but a lack of standards gets in the way.

YouTube is toying with its ad strategy. The platform is beefing up Shorts by including ads; it tested users’ ad tolerance by running as many as 10 unskippable ads before videos. The experiment has been a headache for users, but the central question isn't new: How many ads and ad breaks will users put up with?

Insider Intelligence spoke with Kate Biancamano, director of events and experiential marketing at Sephora, about expanding the beauty brand’s offerings into the virtual world.

In the US, 52% of Facebook users reported seeing more ads on the social network, while nearly half of YouTube and Instagram users said the same of their respective platforms. Across the social platforms we studied, less than 10% of users felt ad load had decreased.

Cost of the tech cold war: The FCC’s list of potential security threats grows longer with ComNet and China Unicom’s inclusion. The cost to rip and replace equipment and services may adversely affect smaller telecoms.

Shorts will share 45% of its income with creators: It’s YouTube’s biggest move yet to respond to the threat posed by TikTok.

Major advertising categories are pulling ad spending: August saw ad spend decrease for the third month in a row as the industry struggles to adapt to new standards.

Salesforce-owned Slack announced Canvas, an integrated feature that allows users to create and edit documents without leaving the application.

On today's episode, we discuss how Amazon's Thursday Night Football debut went, whether TikTok might be the new search engine, if people want to buy things with emojis, how many folks will sign up to Netflix with ads, how many ads are too many, an explanation of whether Apple is the dark horse of search, how much the world doesn't recycle, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Evelyn Mitchell.

Global eSIM adoption is inevitable: 3.4B devices will be eSIM compatible by 2025. We can expect to see an increase in 5G connectivity in smartphones, laptops, tablets, and wearables.

Matter around the corner: A leaked Google Nest router hints at the industry-wide transition to a faster, more robust Wi-Fi 6E, which could also be the launchpad for the Matter smart home standard.

The benefits of investing in employees go far beyond reducing turnover, Patty Soltis said on a recent “Reimagining Retail” podcast episode.

While advertisers have been scrambling to figure out what they’ll do when Google phases out third-party cookies, a larger threat has come into play: privacy regulations.