Advertising & Marketing

On today's episode, we discuss whether startups like Oscar Health can take on the major health insurers, how the consumerization of healthcare is changing expectations, and what digital tools are leading to healthcare's digitization. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.

BytePlus gives brands access to star-making AI: ByteDance is offering websites and apps the option to take advantage of TikTok's recommendation algorithm and a suite of content and measurement tools.

Antitrust gets even more support from Biden administration: The president signed an executive order Friday that will allow government agencies to crack down on past mergers and acquisitions in the tech space, as well as examine their practices and power when it comes to personal data collection and usage.

The FCC approved Amazon’s request to use radar to track and monitor consumers’ sleeping patterns. Though Amazon has not announced how it will incorporate the tech, Echo users already appear comfortable having smart speakers record them in their bedrooms.

Global PC sales grew 13.2% YoY in Q2 2021, following several quarters of red-hot sales. However, the months of steady growth may be coming to an end as more workers and students return to offices and schools.

282 government agencies and private businesses formed a coalition to better respond to cyber attacks. NYC’s cyber coalition could serve as a template for other cities looking to bolster their defense against growing ransomware threats.

Business and leisure travelers have returned to what happens in Las Vegas, as the Las Vegas Convention and Visitors Authority (LVCVA) welcomes visitors back with a new motto that touts the city’s innovative and experiential offerings. Watch Industry Voices: Spotlight on Travel with LVCVA’s Kate Wik, CMO, to learn how the destination marketer is managing visitors’ pent-up demand and shorter booking windows.

Google’s Chrome Team stress-tested the digital ad world by announcing in early 2020 that the browser—the world’s most popular—would deprecate third-party cookies within two years. Vendors, publishers, agencies, and advertisers scrambled to understand what would take cookies’ place, and how they would identify and target their audiences without them. Google’s announcement in June 2021 that cookie deprecation would be delayed by almost two years has given marketers and their partners more time to test and integrate new solutions—but also a longer period of uncertainty.

On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.

Hackers are using masks, deepfakes, and other facial recognition evasion techniques to illegally claim unemployment benefits. This apparent rise in facial recognition evasion technique could inevitably accelerate an arms race between facial recognition developers and its opponents.

On today's episode, we discuss what Facebook's new virtual reality (VR) ads look like, the ad formats that will be unique to VR, and what's driving VR headset growth. We then talk about the breakdown of what Americans are watching on TV, whether we will ever see ads on Disney+ and Netflix, and whether YouTube TV has the answer for sports fans. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Victoria Petrock and Paul Verna.

The Japanese firm’s investment in facial recognition startup AnyVision marks its second major funding of the tech since 2018. SoftBank’s investment carries a reputational risk and comes as Big Tech firms are publicly distancing themselves from facial recognition.

Nextdoor's next steps: The company is planning to go public on the heels of a successful 2020, owing largely to huge user increases and growing interest among marketers due to its valuable location data.

In just five years, the physical framework of banking will be “dead,” according to bank executives around the globe—supplanted by digital ecosystems and supported by emerging technologies.

At least 11 US federal agencies are using facial recognition services from private companies with little or no oversight. Despite the growing patchwork of local and state laws, nothing short of a federal standard will work to hold these agencies, and their vendors, publicly accountable.

Like many regions around the world, Southeast Asia experienced an ecommerce boom in 2020, as various pandemic-driven social lockdowns encouraged more shopping from home. According to our estimates, ecommerce grew by 35.2% collectively in the region last year, and our newest forecast projects 14.3% growth this year. However, traditional retail is still overwhelmingly dominant.

Like many regions around the world, Southeast Asia experienced an ecommerce boom in 2020, as various pandemic-driven social lockdowns encouraged more shopping from home. According to our estimates, ecommerce grew by 35.2% collectively in the region last year, and our newest forecast projects 14.3% growth this year. However, traditional retail is still overwhelmingly dominant.