Major advertising holding companies take divergent approaches to return-to-office policies: Employee retention and satisfaction hang in balance.
On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Product at LiveRamp Matthew Karasick.
The regulator cut interest rates by another 25 basis points 4.25%-4.50%.
Brands focus on AI as creative ally: The technology's role in fostering innovation and cost savings augments human touch.
On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.
Here are three strategies retailers can learn from big tech players to pump up on-site ad revenues.
Consumers are very aware of ads that they think were served to them using behavioral targeting.
Ad buyers will see a year of agency changes, privacy problems, AI innovations, and media network competition in 2025. Here are five charts to help media planners prepare for the year ahead.
Banks must be prepared in case the regulator is restructured.
OpenAI rolls out free search to capture shoppers during a peak ecommerce season, offering price comparisons and product links just when consumers need them most
In partnership with Starlink, T-Mobile launches a beta for text messaging, bridging coverage gaps and setting the stage for future mobile connectivity.
Health systems partner with wellness brands for digital advertising: We explore how legacy healthcare providers are offering health and wellness brands ad placements on their digital platforms to drive revenue and connect patients with medical products and services.
Insurers in the state can now use complex computer models to recalibrate rates.
A growing list of legal problems for large platforms: A Texas investigation is a reminder of the coming era of privacy regulation.
Wary of traditional investments, wealthy Gen Zers and millennials turn to crypto, real estate, and private equity.
Marketers face major barriers in measuring campaign success. Privacy regulations are mounting, Google has given consumers the choice to opt out of third-party cookies, and an expanding array of digital channels make tracking the customer journey difficult.
The majority of advertisers have not prioritized privacy initiatives.
Return fraud is accelerating: That's forcing retailers to evolve beyond traditional prevention methods.