Ahead of his keynote session at this year’s CommerceNext event on June 11-13, Lockton shared how Tractor Supply leverages its physical and digital channels to connect with the retailer’s varied audience and how its retail media enables advertisers to target a hard-to-reach rural audience via digital channels.
Big Tech throws caution to the wind with massive AI capital expenditures: Tech companies’ multibillion-dollar AI spending spree could face the harsh reality of an overtaxed energy grid.
Advertising industry focuses on sustainability: Client demand and a rising awareness of the environmental footprint of digital activities help drive move.
“Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline,” said our analyst Evelyn Mitchell-Wolf. “That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.”
Eight in 10 US Amazon Prime Video subscribers will be ad-supported this year, according to our February 2024 forecast.
Google escalates its California battle against publishers: The company has started blocking news links in response to an act that would require it to pay publishers more.
Big Tech scrambles to attract talent amid AGI quest: Companies have hundreds of AI-related open positions to snatch the best from a small pool of applicants to build frontier systems.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss the main friction points at the point of sale and potential sticking points to adopting easier payment systems. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of retail payments. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.
Microsoft and OpenAI are the latest companies expanding into Asia with significant investments in AI, aiming to fuel regional growth and technological innovation
Can Instagram keep up with AI sextortion? New security features for teens are designed to curb the spread of sexual content, but the platform is playing from behind.
Criteo’s layoffs can be linked to cookie deprecation: The ad tech firm laid off 140 employees months after saying cookie deprecation would cost it $40 million.
Generative AI is yet to have a profound impact on media plans and marketing workflow. “The promise of genAI is to ultimately achieve a digital dream state of advertising…where the right message reaches the right consumer on the right platform at the right time,” our analyst Max Willens said on an episode of the “Behind the Numbers” podcast. “But right now, the costs associated with those technological capabilities are not there, nor has the ROI been worked out … We’re a ways away.”
More subscription video streaming services are pushing advertising. At the same time, free ad-supported streamers are gaining viewers. These developments provide advertisers with more options to find audiences.
14,000 jobs are affected by its 8.5% YoY drop in Q1 deliveries amid intense competition and market shifts. Layoffs could continue unless the company refocuses on its core business.
On today's podcast episode (part 1), we discuss why consumers are using GenAI to look up health information, how physicians feel about it, and how this stacks up against other health-related internet searches. Tune in to the discussion with our analyst Rajiv Leventhal.
On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal.
CTV is not immune to cookie deprecation.
Meta will launch Quest VR subscription service for schools with Roblox: Its virtual-learning product could pay off long term but adds to expenses with dubious short-term ROI.