Advertising & Marketing

Thousands more laid off: While most Big Tech companies have been forced to cut staff following pandemic-era hiring sprees, we’re now seeing large companies shed headcount to simply weather economic headwinds.

Troubling signs in the smartphone space: Smartphone shipments drop to the lowest level in a decade. Innovation has stagnated, foldables have failed to take off, and the market for 5G handsets has reached saturation.

Nielsen’s digital era begins: The longtime measurement giant announced the launch date for part of its Nielsen ONE platform just as its competitors are heating up.

Network configuration error downs Microsoft’s services: A network update took out Microsoft’s services globally, once more exposing the vulnerability of relying on monolithic cloud services.

Shutterstock jumps on AI bandwagon with generative image tool: But considering investment in the technology, it maybecome table stakes faster than anyone predicted.

Does a set of standards devalue retail media networks’ walled gardens? Unilever is trying to convince the industry that it doesn’t, and is urging competitors to come together.

Facebook and YouTube will still be the top US social media platforms for buying ads or monetizing content this year, though their dominance is eroding, according to October 2022 polling by Integral Ad Science.

Constrained chip supply continues: The yearslong chip crisis isn’t getting any better, and some markets aren’t expecting relief until 2024. But dwindling consumer demand could lead to oversupply and stagnating innovation.

Apple privacy moves draw sharp industry ire: The IAB harshly condemned Apple’s advertising policies, increasing chances for regulator intervention.

PC slump slams peripheral and accessory market: The ripple effects of reduced consumer spending are creeping beyond PCs. Webcams, which were backordered during the pandemic, saw a 50% decline in sales in Q4.

The Federal Trade Commision (FTC) released new guidelines for health-related products—everything from dietary supplements to food to devices. The guidelines encourage marketing that is “truthful, not misleading, and supported by science.” The updates emphasize a few main pillars.

B2B marketers became more focused on data during the pandemic when in-person events—a classic way of collecting first-party leads—ceased to be an option, and they shifted more resources toward digital. Despite a drop in growth in 2023, data spending will hit $3.91 billion by 2024.

TikTok bans in colleges go viral: The fallout from students and teachers could be indicative of wider pushback against banning the app.

Xfinity ascends as broadband speed leader: Xfinity was the fastest fixed broadband provider in 14 states during Q4 2022. The competition wasn’t far behind, proving broadband in the US is improving.

2023 is the year of performance marketing. Budgets are getting leaner, and pressure is mounting for marketers to deliver. Advertisers need to be intentional about audience, platform, and measurement when serving up ads. Here are five charts every marketer needs for building the perfect ad campaign.

Massive outage was due to human error: Unintentionally deleted files caused 7,000 flight delays in the US. Upgrades are necessary but could cost billions of dollars and take time to implement.

API vulnerabilities strike again: Cybercriminals took the data of 37 million T-Mobile accounts. API vulnerabilities, which are responsible for 50% of all data breaches, are becoming a serious security issue.