Advertising & Marketing

On today's podcast episode, we discuss what to make of Google delaying the deprecation of third-party cookies (again), what was behind its most recent ad revenue growth, if it can defend its search business from a wave of AI, and what stands out about YouTube's recent performance. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

Usage of the internet, smartphones, and tablets is comparatively high in Canada due to the pervasive digital infrastructure.

Google laid off 200 from Core group and will fill gaps by expanding into India and Mexico. Local tech talent is now faced with new challenges.

Anthropic debuts Team plan and mobile app: Its latest offerings could help it gain ground on rivals. But it could face similar scrutiny despite ethics focus.

Apple looks to AI announcements to fuel recovery: Apple's Q2 earnings beat estimates despite falling iPhone sales. It authorized $110 billion for stock buybacks and promised a huge AI reveal ahead

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three heritage brands that have found a way to become cool again. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.

OpenAI and Microsoft are sued again for using newspaper content without permission. Conflicts between creators and Big Tech intensify as AI adoption grows.

A new lawsuit alleges OpenAI and Microsoft use newspaper content without permission. Conflicts between creators and Big Tech intensify as AI adoption grows.

Google and Microsoft show stronger cloud revenue growth than Amazon: Generative AI is changing the cloud playing field, giving Microsoft and Google an advantage

In a recent Tech Talk webinar, John Pawlowski, vice president of marketing at pet food company Heckova!, shared four steps to build a successful CPG brand and get it on to retail shelves, from identifying the opportunity for growth to finding the right retail partners.

Ad agencies show mixed results amid signs of improvement: New account wins buoy some, while tech is a drag on others.

On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect.

Think of off-site retail media as filling a bus with potential customers and driving them directly to your storefront, Bob Coon senior vice president of US sales at TripleLift, said during a recent EMARKETER webinar. But just delivering customers to your storefront doesn’t guarantee they will buy. Here’s what retailers and marketers need to know to take advantage of off-site retail media.

FCC fines four mobile carriers $200 million for illegal sharing of customer location data, risking privacy, regulations, and backlash. It’s the latest setback to rock a struggling sector.

Advertisers accuse Meta’s AI of wasting their entire ad budgets: The Advantage+ Shopping Campaign isn’t living up to promises and points to a dubious future for AI agents.

Growing bipartisan concern and intensifying scrutiny on social media platforms' transparency and content management could alienate advertisers.

In today’s episode, host Bill Fisher is joined by researcher Man-Chung Cheung and analysts Sarah Marzano and Carina Perkins to discuss the in-store retail experience. What’s next for Amazon’s Just Walk Out technology, what lessons can be learned from Asia-Pacific, and how is Tesco helping marketers get in on the in-store act?

OpenAI and Google are gunning to get their chatbots on the iPhone: Apple is contemplating a deal with AI companies on generative AI. It doesn’t signal defeat.