The rise of mobile shopping gives retailers a reason to invest in AR: Walmart, Ikea, and others make incremental improvements to the mcommerce experience to boost consumer confidence.
Think ByteDance is just TikTok? Think again: The Chinese tech giant is aiming to make inroads into the mobile gaming market, particularly in the US.
NBCU is stepping up its measurement game: The media giant is creating a new certification for emotion and ad quality.
Ad industry’s spending winners: Google and Meta command a dominant share of the US digital ad market for now, but TikTok and Apple are among the companies that are muscling in.
Come 2024, the number of cord-cutters and cord-nevers, at 138.1 million, will surpass the pay TV viewership, at 129.3 million, in the US. The gap will continue to widen as more people say goodbye to traditional cable, satellite, or telecom live TV services.
Gen Z listeners aren’t big on podcasts: That’s a problem for Spotify, which is trying hard to get young listeners on board.
Haptic suits beat bobble-headed avatars in VR: Technologies like MetaTouch could be the gateway to all sorts of sensory delights in VR and kick-start a trend for remote medical diagnostics.
On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.
Microsoft dials down facial-analysis AI: The technology can infer people’s emotional state, gender, and other attributes, but the algorithm’s inherent bias makes it prone to inaccuracies that could lead to misuse.
Lowe’s tests the metaverse waters: The home improvement retailer hopes to use its 3D virtual assets to attract new audiences and persuade consumers to buy.
Spotify and Amazon have different strategies when it comes to audio dominance: The Obamas’ new deal with Audible is a perfect example.
Canada’s new legislation could hurt digital entertainment players: If it becomes law, Bill C-11 would harm Netflix and TikTok, among others—and be difficult to enforce.
Snap sees AR making a difference for brands: Product marketing lead tells our principal analyst that use of augmented reality tools delivers “meaningful impact” to the bottom lines of business partners.
Clean rooms are becoming critical to the fortunes of Big Media: Snowflake’s new solution with OpenAP demonstrates the importance of first-party data.
Meta’s new prototypes show promise: Unveiling future VR headsets and announcing brand partnerships could stoke interest in the metaverse, but Meta still has a long way to go to push the platform into the mainstream.
Snap believes AR can transform the online shopping experience: Our principal analyst spoke with the company’s global AR product strategy lead about how Snap is helping brands increase conversions and reduce returns.
Walmart and Roku see streaming as the next ecommerce frontier: The retailer and streaming company are partnering to bring shoppable ads to CTV.
Audio and video streaming habits are being hit by economic concerns: UK consumers feel that one of the two is more important to hold onto than the other.
Some 3% of US adults have already purchased real estate in a metaverse environment, and a further 8% are interested in staking their claim on a digital land plot. That said, more than half of US adults have never heard of virtual real estate, indicating we’re still a ways out from society going meta.
Here's what you missed at Cannes so far: the future of advertising, inclusivity, and sustainability are themes that keep coming up.