Generous government incentives and a thriving and competitive local EV industry are helping China surpass EV adoption goals.
Spotify’s 200-person podcasting layoff shows a change in priorities: Podcasts are still a major growth sector, but exclusivity is in the past.
The Vision Pro headset puts Apple at the forefront of the augmented reality discussion, but the device’s business focus and exorbitant pricing could limit wider appeal.
YouTube's policy reversal: Balancing free speech and controlling misinformation could influence political ad spending in the 2024 cycle.
Connected TV (CTV) ad spend in the US will pass $25 billion this year and continue to grow by double digits through the end of our forecast period in 2027. Even with a challenging market, the format is in decent shape.
The writers strike is forcing other Hollywood unions to the table: The DGA renewed its contract, while SAG-AFTRA voted to authorize a strike.
Gen Z's podcast listening surges: New study reveals insights into the habits and preferences of this diverse listener demographic.
Ad spending growth is an illusion: Dentsu downgrades its 2023 ad spend growth forecast due to macroeconomic factors and inflation.
What Insider and Gannett strikes mean for publishing: The industry’s long decline has made it hard for companies and workers to meet at the table.
On today's episode, we discuss what AI-generated ads will look like, TikTok testing a new AI chatbot called Tako, Formula One finding a new way to advertise on its cars, ESPN offering its channel as a standalone streaming service, what using VR in a car will look like, visualizing the US workforce as 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
With 34 million developers, a massive app ecosystem, and a burgeoning ad business, Apple could fast-track its metaverse ambitions behind its MR headset announcement.
Privacy violations expose questions about data security in IoT devices and could lead to stricter regulations and potential impact on targeted advertising strategies.
California’s publisher bill could start a wave of state-level Big Tech challenges: Facebook has threatened to pull the plug on news content in response.
Disney reaches its goal of 7,000 job cuts: The entertainment giant has entered a complicated period with slow streaming growth and battles in Florida.
Apple’s Reality Pro vs. Meta’s Quest 3: Reality Pro’s WWDC unveiling could signal a turning point for metaverse technologies. Meta could be a beneficiary with its affordable offering.
On today's episode, we discuss the significance of Netflix saying it has 5 million monthly active users on its ad tier, the biggest impacts of the new streaming service Max, and how much noise a combined Paramount+ and Showtime offering can make. "In Other News," we talk about the current state of esports and what the best connected TV (CTV) ad formats are. Tune in to the discussion with our director of Briefings Jeremy Goldman.
55% of US broadband households use connected TVs for streaming services, making standalone devices like Google’s Chromecast less essential.
The White House and Commerce Department support aggressive EU proposals, while others fear competitive disadvantage. Meanwhile, Beijing seems to have the upper hand.
NBA gears up for upcoming rights negotiations: Potential shift towards multiple partnerships with both traditional broadcasters and digital-first platforms is possible.
Tech leaders racing to develop AI technology are acknowledging its dangers and comparing them to pandemics and nuclear war.