On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.
Spotify’s video podcasting push could bring in more users and marketers: Podcasts are already gaining steam with both groups, and video will help make the medium—and ads in it—even more engaging.
Twitch viewing remains strong and helped create a hit game for its parent company: Amazon Games’ latest release has enjoyed a month of success thanks to cross-promotion on the wildly popular streaming platform.
On today's episode, we discuss how travel companies are changing their offerings to attract travelers, whether a la carte pricing is the way forward, and how travel ad spend is recovering. We then talk about what people think of streaming ads, how the living room is becoming a virtual hub, and why Starbucks is doubling down on drive-thru. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and associate forecasting analyst at Insider Intelligence Zach Goldner.
The company could reveal a new overarching brand name as soon as next week and follow in the footsteps of Alphabet.
Spotify's Shopify integration brings shopping in-app—is social commerce the end goal? Spotify is separately pursuing ecommerce and social audio and could eventually look to unite the two.
YouTube is carving into social commerce and TV measurement: The platform is leveraging both its deep pool of creators and large TV-based audience to get a leg up on competitors.
How trust helps brands build connections: At Advertising Week NY, executives discuss how to measure brand trust, its importance, and its positive downstream effects.
The future of attribution looks murky for TV: As regulations and privacy changes cause a move away from data, TV has to find ways to reassure marketers and build detailed attribution.
Facebook turns to EU to help develop its metaverse: The company plans to hire 10,000 EU residents in the next five years, with “highly specialized engineers” at the top of its wish list.
On today's episode, we discuss the current state of the so-called "metaverse," what the future of mixed reality could look like, and how marketers are getting involved. We then talk about what the new James Bond film’s opening weekend tells us about the state of the movie theater industry and what kinds of alternative content theaters might feature to stay relevant. Tune in to the discussion with eMarketer Briefing director at Insider Intelligence Jeremy Goldman.
This year, a resounding 2.96 billion people worldwide will play digital games, whether via console, computer, or mobile device.
On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q3, including global podcast listeners, 5G users, and connected car drivers. We then talk about heavy podcast listeners' receptiveness to ads, the rise of paywalls, and whether audio glasses can become a mass-market product. Tune in to the discussion with eMarketer senior forecasting analysts at Insider Intelligence Peter Vahle and Peter Newman.
Roblox’s branded gaming business becomes a bit more accessible: In-game advertising company Anzu will let companies experiment with Roblox ads on a smaller scale without having to create full-blown branded universes.
The consumer VR headset market is poised to enter a renewed stage of competitiveness focused on creating digital ecosystems—Apple’s forte.
YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.
A standard currency for TV and digital is unlikely, despite buyers’ wishes: Media buyers want more connection between linear and streaming TV, and though individual networks are making strides, an industrywide solution is unlikely.
Though HBO Max did not come close to reaching 100 million US viewers over the period of our previous forecast, we now project the streaming platform will cross that threshold in 2023.