Media & Entertainment


Most companies are not using mixed reality in any way, according to a recent study, but that doesn’t mean they don't think it's important.

Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.

Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.

Eddie Revis, senior director of marketing communications at Chobani, discusses the brand's approach to building targeted campaigns at the individual and household levels.

Facebook recently began testing augmented reality ads in its News Feed. In the latest episode of eMarketer's "Behind the Numbers," analysts Debra Aho Williamson and Victoria Petrock discuss the emergence of AR as a marketing tool, and what could be coming next.

Alejandra Torres and Richard Merren, co-founders of technology startup Aurem, talk about the ways in which technologies like AR could revolutionize Latin America’s ad space as we know it.

What they’re watching is changing, though, with long-form becoming increasingly important—something that marketers have noted with interest.

Marketers worry that they can't reach a large enough audience with the technology, according to a new survey.

Companies across the spectrum have embraced the subscription business model. But how much are consumers willing to pay, and for what kinds of products? On the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into the subscription economy.

While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries.

A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.

Pandora remains the most popular streaming music service in the US, according to eMarketer's new forecast, but Spotify's continued growth will change the balance of the market in coming years.

Even as traditional pay TV providers form partnerships with former over-the-top rivals to retain customers, cord-cutting continues to outpace projections. According to eMarketer’s latest figures, the number of US adult cord-cutters will climb 32.8% this year to 33.0 million. That’s higher than the 22.0% growth rate projected in July 2017.

Nearly 765 million people across the globe will use a subscription over-the-top video service at least once per month this year, according to our latest forecast. This total will represent 10.2% of the global population and 32.1% of digital video viewers.

Ryan Chapman, co-founder and CEO of Motive.io, talks about the state of augmented reality in the aftermath of Pokémon Go's success, the most popular use cases for brands and what's next.

Not many consumers have used augmented reality for shopping, but plenty are interested and some say they would be just as happy to avoid clothing retailers altogether if the technology made that possible.

Eric Picard, vice president of product management at Pandora, talks about the obstacles and advantages of programmatic audio.

Podcasting is becoming a mainstay in consumer media time in Canada, and brands are looking to better understand the opportunities in this emerging category.

Consumers continue to shift the way they view video, forcing marketers to get more inventive with their campaigns and placements. Matt Fanelli, senior vice president of MNI Targeted Media, spoke with eMarketer about what he thinks people will be buzzing about at the upcoming NewFront and Upfront presentations.

Damian Collier, founder and CEO of Blend Media, explains the opportunities and barriers for 360-degree video.