Media & Entertainment
Nielsen will measure on-demand films, cementing the format’s place in the digital video landscape
Jan 15, 2021Nielsen to provide measurements of on-demand film releases: The company’s new measurement service aims to capture the spike in straight-to-streaming films, legitimizing a format that's been a lifeline for media companies.
Mobile gaming wins big in China. All digital gaming saw a boost during lockdowns, but mobile's accessibility and lack of additional hardware helped it grow faster than PC and console gaming in 2020.
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Jan 13, 2021Connected TV (CTV) and other forms of OTT video were an advertising bright spot despite last year's recession. Alison Levin, vice president of global ad revenue and marketing solutions at Roku, joins eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom to discuss what advertisers want from CTV, how they're accessing OTT video inventory, and where ad-supported video-on-demand (AVOD) fits into the 2021 media ecosystem.
eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses how to be an inclusive marketer. She then talks about new guidelines for drone delivery, retailers turning to augmented reality (AR) to help online shoppers try products on, and the ceiling for virtual reality (VR) adoption.
Lenovo smart glasses bring AR to the home office
Jan 11, 2021TikTok unveiled its first use of the new iPhone 12's Lidar camera, tech that will likely drive new AR innovations and ad spending this year.
5 digital trends in China to watch in 2021
Jan 6, 20212020 was a tumultuous year to say the least, but as the adage goes, in crisis there is opportunity. This idea is literally embedded in the Chinese word for “crisis” (危机): Its second character means opportunity. China’s populace appeared to have embodied that spirit. In a challenging year, entrepreneurs and regulators alike worked together to steady the ship and found ways to restore some normalcy through resilience, digital innovations, and timely policies.
Hulu + Live TV’s new distribution deal with ViacomCBS is another testament to the popularity of digital “skinny bundles,” but their growth isn’t enough to make up for pay TV declines.
Podcasting had a big 2020—here’s a roundup of the major deals that happened across the industry
Dec 30, 20202020 was a big year for podcasting—with record-breaking acquisitions and big-name content deals, the industry continued on its upward trajectory despite changes to listening behavior brought on by the pandemic.
Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on CTV devices—and more of those impressions have been made available programmatically.
Marketers shift their strategies to focus on CTV—that includes those that take advantage of CTV’s better targeting and measurement. But even though linear TV is on the decline, it’s still massive, and marketers need to balance their strategy shifts accordingly.
The number of gaming-related Facebook Groups surged during the pandemic as players found new ways to socialize, possibly creating new opportunities for marketers.
Net connected TV (CTV) ad revenues from YouTube, Roku, and Hulu made up about half of all US CTV ad revenues in 2020, with YouTube in the lead as the largest seller.
Traditional pay TV subscription revenues in the US—not including vMVPDS—will decline 5.4% this year, with subscriber declines continuing to outpace those of subscription revenues.
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating systems
Jan 5, 2021eMarketer senior research analyst Audrey Schomer and senior analyst at Insider Intelligence Ross Benes discuss what they're paying attention to in 2021 and why: the overhaul of traditional screen distribution and how connected TV's operating systems are fighting to control the user screen.
Audio: Amazon has officially announced its acquisition of podcast network Wondery, which should help it draw more listeners to Amazon Music.
iPhone 12 will supercharge mobile AR in 2021
Dec 30, 2020The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF sensor.) Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.
Programmatic CTV ad spending will grow by 36.3% by the end of 2020 as advertisers continue to push into streaming, although the channel is still much less programmatic compared with mobile.
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