The New York Times will license its journalism to Amazon: The deal supports AI training while signaling a shift toward paid data partnerships.
Disney introduces perks programs for Disney+, Hulu: The programs aim to entice new subscribers and keep existing subscribers around if budgets tighten.
Most consumers divide their time across gaming, music, podcasts, and social, but streaming remains on top—even as mobile becomes the default for short- and long-form video.
Fubo debuts biddable pause ads: The move is the first time a CTV platform has offered biddable pause ads, but will require rapid scaling to remain effective.
Prime Video offers show-level ad reporting: The move positions it as a testing ground for streaming’s evolution, where transparency matters as much as viewer data.
Netflix and BBC team up for new podcast: While Netflix teases video podcasts on its own platform, work needs to be done to win over audiences.
Discord tests “Discord Orbs” to reward users for ad interaction: A broader rollout could prove successful at driving action among key demographics.
Handheld dominance and low VR adoption signal a reality check for immersive tech as gaming habits shift toward flexible, social experiences.
“Lilo & Stitch,” “Mission Impossible” shatter Memorial Day weekend records: The box office hits prove that theaters still have a place amid the shift to streaming.
Indy 500 hits viewership record in its first time airing on Fox: The event highlights the ongoing battle for media companies to secure sports rights.
Shrinking federal cyber teams mean softer defenses for everyone. Businesses must reinforce their own walls and ensure security to maintain trust
On today’s podcast episode, we discuss the potential of Amazon’s new Buy for Me feature, which of its new CTV ads will make the biggest impact, and how much tariffs might slow down the online shopping giant. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.
US advertisers will spend 82% of their media budget on digital in 2025, and allocate 66% of that budget to mobile, per a March EMARKETER forecast.
The auto industry joins shift to performance-driven channels: Marketers are pulling away from traditional media like TV as tariff pressures mount.
YouTube’s hiring of ESPN veteran Justin Connolly triggers a Disney lawsuit: The clash underscores rising tensions over live sports streaming supremacy.
Android XR gives Google a reboot, but the ghost of Glass lingers: Packed with features and a fashion-forward focus, Google’s smart glasses will have to outshine Meta—and escape its own past.
NBCU looks to secure MLB rights after ESPN backs out: The deal would position NBCU as a one-stop shop for sports, enhancing its value for advertisers.
New subscription links inside the iOS app are already driving Premium spikes, showing how much Apple’s restrictions held developers back.
MNTN debuts as a public company with a $1.6 billion valuation: Its performance-focused CTV adtech aims to bring small businesses into streaming.
Most consumers accept ads in streaming: An Attest study highlighted the growing preference for ad-supported options as streaming proves sustainable.