Its investment could strengthen the device ecosystems for AI integration and its focus on talent and supplier proximity could boost the local economy
Spotify’s strong Q1 has it looking to the future: With audiobooks, AI, and video in the fold, the company needs to identify its next growth sector—and fast.
Hispanic consumers in US are digital-forward: The group’s healthy use of social media and rising buying power offer opportunities for brands.
The decision aims to enhance job mobility and spur innovation but faces opposition from businesses and potential legal delays.
Hasbro and Mattel reined in costs in Q1: Looking ahead, the toy companies plan to wring more value out of iconic brands such as Dungeons & Dragons, Hot Wheels, and Barbie.
Apple adjusts Vision Pro expectations after lackluster sales: The device’s expensive price tag is likely to blame—opening an opportunity for Meta to focus on affordability in the AR/VR space.
Social giant emulates Google's Android approach by opening up Horizon OS to third-party AR/VR hardware makers, intensifying competition and broadening Meta’s mixed reality ecosystem across gaming, productivity, and education niches.
Google tells employees to work faster to earn their keep: The generative AI marketplace shakeup and increasing regulation are causing stress at the company. Layoffs aren’t helping.
Political engagement plummets on Meta’s platforms as new policies take effect: Campaigns and news outlets face challenges and must turn to alternative outreach methods.
Netflix dispels rumors of reduced film output, pledges diversified 2024 content lineup: Co-CEO Sarandos outlines strategy, including AI and live events.
Consumers are more ready for shoppable TV than ever. “The opportunity around shoppable TV is changing due to significant advancements in technology and shifts in consumer behavior,” said David Cohen, CEO of the Interactive Advertising Bureau (IAB), in its recent Retail Media Goes to the Movies report.
Serial churning is on the rise: Data and commentary from Antenna and Deloitte reveal that price increases are part of the problem.
Sam Altman’s $7 trillion AI plan might actually happen: The massive undertaking might not be as far-fetched as some thought. Investors are showing interest, and the US government is taking note.
It’s challenging the US divestiture law, citing First Amendment rights, as it faces a potential ban that could push users to rival platforms. Read online
“Fortnight” sets single-day streaming record as Taylor Swift unveils double album: Strategic surprises and Spotify's immersive campaigns underscore marketing genius.
254.2 million people in the US will watch OTT video this year, per our February 2024 forecast. YouTube is close behind, with 241.8 million people watching on the platform.
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Netflix is building an ad business to diversify its revenue streams.
Complying with Beijing’s censorship of messaging apps underscores the company’s reliance on Chinese production and sales as app bans become a new geopolitical battleground. Read online
On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.