Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.
Mini AI models race to the bottom: OpenAI’s GPT-4o Mini outperforms rivals, costs less, supports more tokens, and highlights a trend toward affordable, efficient AI models.
Microsoft’s subscription strategy faces renewed regulatory pressure for exploiting titles like Call of Duty to charge consumers more
Top TV ads drive consumer engagement: Innovative creative and category-specific themes allow new brands to rival established giants in ad effectiveness.
On today’s podcast episode, we discuss the future of streaming, which streaming service stands out above the rest, how streamers are bringing more sports programming online, and what kind of programming people watch. Listen to the discussion as host Marcus Johnson welcomes analysts Paul Verna and Daniel Konstantinovic to the podcast.
The tug-of-war between Big Tech and foreign privacy and antitrust regulators is escalating, with end users hanging in the balance
The first contract protecting media jobs and salaries from genAI use could appease advertisers seeking authentic content sources.
Despite an overall tolerance for in-game ads, gamers’ agnostic platform usage complicates brands’ advertising efforts
Discord’s ad approach sets it apart: The gaming messaging app uses an active “quests” ad format, and is looking to entice non-gaming brands.
The line between digital out of home (DOOH) and connected TV (CTV) advertising is blurring as advertisers invest in small-screen formats at gas stations, in bars, on transit, and everywhere in between.
Where are the Vision Pro apps? Developers prioritize larger platforms, hindering Apple’s mixed-reality headset growth and spatial computing ambitions.
Disney has a youth problem: YouTube is increasingly the destination for children's content, which doesn't bode well for the House of Mouse.
Warner Bros. Discovery layoffs indicate deeper issues: Analysts suggest asset sales or restructuring to manage debt and refocus on growth areas.
X’s confusing verification system draws regulatory ire: The European Commission could fine X as much as 6% of its global revenues, per a recent complaint.
Charlotte Observer reduces print editions to three days weekly: The move reflects the shift towards digital content and changing consumer demands.
Spotify is restructuring its ad team: The company is laying off 40 employees and focusing on building out its programmatic capabilities to entice smaller brands.
The past two Summer Olympic games, taking place in Rio (2016) and Tokyo (2020), each attracted over 3 billion viewers worldwide, according to the International Olympic Committee (IOC)'s official reporting.
New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.
High costs and lackluster app offerings are leading to poor sales. Apple is slashing its shipment forecasts as it struggles to compete with more-affordable options like the Meta Quest 3.
Metaverse set to grow to $54.5 billion by 2028: Meta's one of many believers in the category.