Streaming and theaters converge: Hybrid release strategies redefine holiday entertainment, with Amazon and Netflix building awareness through box office hits.
After a slew of technical failures during November's Mike Tyson vs. Jake Paul boxing match live stream, advertisers are more aware than ever of what can go wrong during a popular event. And with Netflix's "NFL Christmas Gameday" just around the corner, which will feature Beyoncé performing during the Ravens vs. Texans halftime show, brands can strategize to make the most of a potential broadcast outage.
Roku wants to open the CTV door for small and midsize brands: A partnership will allow brands to repurpose ads designed for social media to run on its platform.
In today’s episode of The Banking & Payments Show podcast, we talk about the most (and least) impactful ways that the new Trump administration might impact the banking sector, and the unintended consequences on mortgage rates and the mortgage industry if tariffs raise the cost of consumer goods and construction materials. Join the discussion with host and Head of Business Development, Rob Rubin, economics correspondent at Politico, Victoria Guida, and our Principal Analyst, Tiffani Montez.
SiriusXM struggles to pull off streaming: A low revenue forecast prompts the company to reexamine its strengths in a crowded field.
Navigating US sanctions and a Chinese antitrust investigation could derail Nvidia’s supply chain, delay cutting-edge hardware, and challenge its dominance in a global market.
By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to EMARKETER’s forecast. To build that revenue, players across the connected TV (CTV) space are eyeing more ad dollars, which will have a significant effect on marketing budgets and consumer experiences.
Viewers still watch the vast majority of ads on TV screens via linear TV, even as its share of time spent dwindles.
Comcast to distribute Max in the UK in exchange for US bundle rights: The deal shows competitors willing to team up in a saturated market.
On today’s podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the “snippet generation” are influencing our world, what to make of this new group of “subscription pausers,” movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analysts Ross Benes and Evelyn Mitchell-Wolf, and Vice President of Content Paul Verna.
Our latest forecasts for CTV and digital video viewers in Canada show that audiences are now a match for linear TV and exceed it in some age groups.
With divestiture unlikely, TikTok faces removal from US app stores, sparking uncertainty for creators, advertisers, and global regulation in an increasingly tense US-China standoff
Starting in January, the paper will use AI to flag biases in articles, sparking controversy over whether machines can truly deliver fairer journalism.
On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.
FreeWheel debuts contextual marketplace: New tech enables privacy-friendly, precise ad targeting for streaming TV by analyzing video content in real time.
Vodafone and Three’s £15 billion merger forms the UK’s largest mobile operator, reflecting a telecom consolidation trend and potential regulatory leniency on major M&As.
As publishers battle declining revenues, deals with AI firms like OpenAI and Perplexity provide new income streams—and a seat at the table in shaping the industry’s future.
Google loses key talent behind its AI-powered note-taking tool as former team members chase startup dreams and the chance to outpace their former employer.
CTV manufacturers don’t mind selling at a loss: High market penetration leads Vizio and others to turn to advertising’s lucrative potential.
Joe Rogan dominates spotify charts again: The podcaster remains a cultural touchstone for young men and politically diverse listeners.