Study shows women’s representation in ads is worsening: The findings indicate that advertisers have a lot of work to do if they want to bridge the inclusivity gap.
Walmart is all in on metaverse commerce: The retailer partnered with Minecraft on an immersive gaming experience.
Gaming is up, but marketers must pick their spots: Most casual gamers ignore ads, but players in story-driven and open-world titles are more likely to engage.
AI-generated journalism arrives: Il Foglio’s all-AI newspaper edition showcases automation’s potential while raising ethical concerns about accuracy, credibility, and human oversight.
Marketing beyond the screen: Studios are embracing cross-industry partnerships, with "A Minecraft Movie" leveraging gaming, beauty, and food brands to expand its audience reach and deepen fan engagement before its release.
Despite passing a major milestone, US subscriber growth is stalling, Streamers are pivoting to monetize superfans and squeeze more from premium users.
Regulators are pushing back on its tweaks to search and app store policies, calling them insufficient. It will have to significantly alter its models to stay in the region.
While Apple TV+ lost money, Services revenue hit $96.2 billion in 2024—showing Apple’s broader ecosystem is carrying the weight of its content ambitions.
Discord expands ad offerings: The company is launching Video Quests for mobile in June 2025, incentivizing ad engagement with in-game rewards as it broadens its advertiser appeal beyond gaming.
LinkedIn expands ad strategy: CTV and event ads are driving 6-7x ROI, helping B2B marketers reach engaged audiences.
The Nintendo Switch 2 is set to launch later this year. Though a firm release date has not been set, it's positioned to sell millions of units and put a whole generation of new Nintendo games in front of worldwide audiences.
As customers grab the same grocery staples they have for decades, Walmart is betting that gamifying the experience will challenge those habits. The retailer plans to launch Walmart Unlimited, a three-part miniseries that features the entrepreneurs behind its products. Launched last month on Spatial, the game includes full commerce integration that enables in-app purchases.
ByteDance’s public appeal: While Oracle emerges as the frontrunner for a US TikTok deal, the platform’s new PR push highlights small business success stories.
New pre-home- screen video ads are sparking backlash as Roku’s monetization push clashes with users’ expectations for a paid device experience.
Historically, brands used upper-funnel channels like connected TV (CTV) for brand awareness, while relying on lower-funnel tactics such as retail media to drive conversions. But with shoppable CTV ads, brands can do both, leveraging retail media network (RMN) data to target consumers across CTV platforms, connecting the moment of discovery directly to the point of purchase.
AI’s role in Hollywood expands: The Russo brothers' new studio will explore AI-assisted filmmaking AI skepticism persists in the industry.
Marketers can use this to recognize high growth areas of investment strategies and acknowledge the uncertainty shown in TikTok investments as a potential nudge to diversify their social ad spend.
X is still a destination for news: Our Industry KPI data shows engagement varying dramatically throughout the year
Nearly all marketers are concerned about Trump’s tariffs: The trade war is putting pressure on marketers—but there are some options to mitigate the damage to brands.
With profits down and factories years away, Foxconn says tariffs are a major obstacle for companies navigating rising costs and supply chain instability.