Media & Entertainment

The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.

Podcast ads are a rising format for B2Bs, and some are finding success by using podcasts as a driver of direct buyers.

The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.

The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.

While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.

Spotify will see double-digit growth in 2018, according to eMarketer estimates. We expect 58.4 million people in the US to use Spotify, which represents 20.8% of internet users. This and other digital trends are included in this year's Global Media Intelligence report. Today, we take a look at the streaming audio market.

This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.

In the final episode of our three-part series on the TV and digital video ecosystem, analyst Paul Verna focuses on the question of content. How much content is being created and who are the leading creators? Can the torrid pace of creation continue, or will it ease up?

Alibaba's Singles' Day, China's massive ecommerce festival held annually on November 11, has grown to surpass pretty much every other online shopping event in the world.

Creative professionals would rather work on projects centered around emerging technologies than spending more time coding, according to a recent study.