Media & Entertainment
Robertson Barrett, president of digital media at Hearst Newspapers, talks about the relationship between free sites and subscription content, and how advertisers feel about paywalls.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Paul Verna discusses trends in music consumption and how the Grammys fit—and don't fit—with consumers' evolving habits.
Consumers have been cord-cutting and cord-shaving for some time now. PwC reports that streaming services now have the same penetration rate as pay TV packages in the US.
Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.
As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
In the latest episode of "Behind the Numbers," eMarketer's Ezra Palmer and Marcus Johnson discuss some real world applications of augmented reality they are most excited about.
Eric Hoffert, senior vice president of video technology at AppNexus, discusses the biggest opportunities in programmatic connected TV and over-the-top advertising.
Corey Coates, co-founder and chief expectations manager at Podfly Productions, discusses Canada's podcast space.
New data from Hub Research suggests that TV watching habits may be at a tipping point, with the majority of US TV viewers saying they mainly watch their favorite show via a digital source.
Gilles Demptos, the World Association of Newspapers and News Publishers’ Asia director, discusses why Google and Facebook are improving relationships with news publishers.
A recent survey of internet users worldwide by Salesforce showed 81% of respondents watched broadcast TV at least monthly, more than any other format. But there are stark generational differences in the way they consume media, especially video.
Only among millennials have smartphones reached parity with desktops and laptops as the device of choice for second-screening.
A new way to shop; Amazon holiday shopping; and more.
Streaming services are building up a head of steam in the US, according to data from Raymond James.
Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.'s media planning division), explains how cross-platform video advertising can have a bigger impact on consumers while they're at home.
Ryan Reed, director of innovation for TV and video at Lotame, discusses some of the challenges buyers and sellers face when shifting to connected TV and over-the-top inventory.
Brian Slitt, chief revenue officer of location data services firm NinthDecimal, discusses how location data plays a pivotal role in reaching consumers in connected TV and OTT viewing environments.
New research from the Interactive Advertising Bureau found people are more likely to talk about the products or brands they see—and even change someone’s mind about them—while co-viewing on OTT devices.
Jordan Hoffner, CEO of Salon Media Group, explains how the publisher approaches digital video.
Subscription video-on-demand (SVOD) platforms are making some gains in the country, but traditional and free video services still dominate the market.