In 2024, retail media and CTV converged: First-party data enables precise targeting, while connected TV enhances ad personalization and tracks purchase behavior.
Increased time spent on CTV, social video’s shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.
Interest in women's sports continues to rise: Media investment and NIL rules drive opportunities for advertisers and growing fan engagement.
A big Google decision is coming in 2025: A judge will rule in April on several DOJ proposals that Google sell Chrome and syndicate its data.
While costly headsets falter, mobile AR is seeing strong momentum. Affordable solutions like Ray-Ban Meta Glasses offer promising pathways for consumer engagement.
Digital sports viewership surpasses TV: Fragmentation challenges consumers, while younger audiences drive demand for highlights and streaming innovation.
Fubo pioneers interactive TV ads: New formats aim to move commerce from second screens to big screens with seamless shopping experiences.
On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
From revolutionizing logistics and digital payments to capturing a major share of ecommerce and retail media ad revenues, Mercado Libre has profoundly reshaped Latin America’s digital economy.
RFK Jr.’s pharmaceutical ad ban could affect $22 billion in ad spending: A business-friendly Trump administration could hamper RFK’s plans to cut D2C advertising.
Mobile ad spending reaches $203 billion: Desktop grows steadily, but its share falls below 25%, reflecting the continued platform shift.
Recent Supreme Court rulings could aid TikTok: The high court will rule on the platform’s ban months after it made strong statements about government interference with digital free speech.
The top pain point for adults worldwide trying to watch live sports is being unable to access the games they want to watch, per Altman Solon.
Amazon’s Red One sets streaming records: 50 million viewers and $175 million in box office receipts validate the studio's hybrid theatrical-to-streaming strategy.
Wrapped 2024 feels more like a beta test than a celebration, hinting at a company spread too thin to please its audience.
BuzzFeed sells 'Hot Ones' for $82.5 million: The YouTube property gains independence and plans growth in live events, merchandise, and new platforms.
TikTok’s ban is officially happening, but there are caveats: A few potential escape hatches exist, but the January 19 deadline remains.
New features let users join conversations with AI hosts. Experimental yet groundbreaking, it promises tailored podcasts but risks monotony with limited host variety.
In a bid for influence, tech leaders risk backlash as they align with Trump, aiming to steer antitrust cases and secure growth opportunities
Warner Bros. Discovery ends new Sesame Street production deal: Show plans format changes as streaming platforms shift away from children's content.