Media & Entertainment

NBCUniversal introduces AI-powered ad platform at CES: Targeting more efficient, data-driven media buying across linear and streaming platforms

iSpot's streaming measurement expansion enhances ad tracking: New suite offers emphasizes CTV metrics for advertisers

Facing financial struggles, Unity is laying off 1,800 employees. Product diversification and partnerships could help restore profits.

Metaverse investments are very much still a thing: The beloved ‘Ready Player One’ is becoming a virtual experience.

ESPN's $920 million media rights deal with NCAA boosts value of college sports broadcasting: The deal emphasizes the growth in women's sports viewership.

It could enhance speed and efficiency for remote work, VR, smart homes, and gaming. But initial interoperability conflicts could be a pain point for early adopters.

Its $3,499 Vision Pro mixed-reality headset is coming next month, and competitors are already lining up to challenge the new product category and ecosystem.

Hollywood strikes are a red-letter event for video advertising: Unable to cut labor costs, streamers will likely double down on ad-supported subscription tiers.

On today's podcast episode, we discuss what to expect in 2024, whether Google's new AI search tool will destroy traffic, a new self-checkout machine, loyalty in the age of the "zero consumer," if everyone will soon be creating digital clones of themselves, roads that can wirelessly charge electric vehicles, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.

Deflationary pricing trends, AI device integration, and surging interest in gaming could boost consumer tech’s recovery after years of stagnation.

Qualcomm’s Snapdragon XR2+ Gen 2 challenges Apple’s Vision Pro with comparable features and strategic partnerships. Pricing will be a key differentiator.

Advertising data is being distributed without user consent: A study found that 91% of US publishers are sharing data before users give the OK.

Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.

Walmart deepens metaverse presence with Unity partnership: The retailer is expanding access to its commerce APIs to allow developers to sell physical items within virtual experiences.

Landmark lawsuit against AI giants: New York Times' case could reshape AI's future with respect to content rights.

2023 sees box office resilience with $9 billion in revenues: As Universal leads, Disney’s Marvel titles falter.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.

Lower prices and expanded partnerships target gamers and could entice enterprise adoption. An open strategy could help maintain Meta’s lead.

US regulators face tighter timelines to challenge App Store exclusivity and payments dominance while global agencies ramp up pressure.

In 2023, the technology landscape saw a dynamic interplay of AI advancements led by OpenAI, strategic corporate maneuvers by Microsoft and Meta, Apple’s ambitious dive into AR/VR, a booming video game sector, and the challenging journey of autonomous vehicles. A transformative era in digital innovation and competition lies ahead.