Curated by eMarketer, this special collection of interviews will help you understand how CMOs tackle challenges, disrupt an industry, embrace digital transformation, and make the CMO role their own based on their industry and organization’s needs.
Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.
Salesforce AppExchange makeover aids discoverability: Back-office enhancements improve much-needed improvements to search capabilities.
Professional services players don’t think being in the “Russia business” is worth it: Accenture becomes the first major company in the marketing and advertising industry to entirely pull out of the country over its Ukrainian invasion.
The climate for sustainability is getting hot: IBM’s new accelerator is yet another example of brands championing sustainable initiatives.
US chip fabs struggle as inventories drop to just five days: Dark days are ahead as demand is up 17% but relief is likely months or even years away.
Candid announced plans to pull out of the direct-to-consumer space, shifting to B2B: The move by the oral care brand illustrates that D2C is not an automatic winner across all categories.
Virtual events didn’t make major strides in 2021: Despite another year of the pandemic fueling adoption, don't expect virtual events to become higher fidelity than in-person events anytime soon.
Discover what trends you should know—and ignore—as you ring in the new year
Yelp debuts two ad products to help brands target local communities and businesses: As CPG marketers grapple with product discovery, the platform is hoping to meet their needs—and steal ad dollars from the digital ad triopoly—with these solutions.
Find out why B2B marketers and sellers can’t seem to get on the same page when it comes to sales collateral—and what you can do to buck the trend
Find out what you’ll need to build effective B2B ecommerce strategies
Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.
On today's episode, we discuss Facebook’s recent outages and how WhatsApp being down in particular affected consumers and businesses around the world. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.
During this eMarketer Tech-Talk Webinar, Emerald’s David Doft, chief financial officer, and Joanne Wheatley, SVP, marketing and digital operations, spoke with Salesforce’s Neha Shah, director, product marketing. Together, they will help you start planning for 2022 by breaking down key findings from Salesforce's 7th Edition State of Marketing report and discuss B2B takeaways—from a year unlike any other.
It’s our second episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Panasonic's Brian Rowley, vice president of marketing, to discuss how the company—a longtime leader in consumer electronics—leveraged podcasting to reposition itself as a B2B and enterprise powerhouse.