More than four in 10 B2B marketers in North America and Europe plan to increase social media content (46%) and video (41%) distribution this year, according to April 2024 data by 10Fold and Sapio Research.
Study finds B2B ads lacking in creativity: Emotional appeal and humor boost effectiveness, with creative ads leading to greater brand loyalty.
The company’s survey shows nearly 50% of small businesses use AI for marketing, yet 73% lack confidence in their strategies, highlighting an opportunity.
In a sweeping restructuring move, Dell is streamlining management to better align with the booming demand for AI-optimized servers.
LinkedIn saw a 51% increase in premium sign-ups, boosting Microsoft’s latest quarter: Video uploads rose 34%, making it the fastest-growing format on the platform.
This trend could drive widespread AI adoption and innovation, disrupting established market leaders like OpenAI and Google
B2B and B2C brands beware: Effective crisis communication requires sincere apologies and transparent updates, as demonstrated by the CrowdStrike fiasco.
The regulatory environment influences Google's corporate strategies: Canceling the HubSpot acquisition shows the significant impact of heightened scrutiny on tech giants.
Social media is crucial for B2B marketing success. However, B2B marketers’ ages may be affecting their campaigns’ effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.
Backlinks remain crucial for high Google ranks: study shows 96% of top sites have over 1,000 unique links despite the search giant's claims.
A B2B influencer is an expert or thought leader in a specific industry or professional niche. They can help a B2B company stand out in a competitive market, reach its target audience, and guide informed purchasing decisions through insights and recommendations
GenAI features for premium subscriptions aim to enhance job searches and improve marketing. The updates could make LinkedIn more competitive, provided it can address AI’s bias issue.
LinkedIn introduces new marketing tools: Video ads and AI integration enhance B2B engagement and efficiency.
SAP seeks to buy WalkMe for $1.5 billion to enhance enterprise automation, reduce churn, and provide valuable user insights for CMOs.
AI is revolutionizing B2B SEO. Many AI tools are included in established SEO tools. The tools are integrated into SEO tasks, including keyword research, competitive analysis, and performance tracking. This helps marketers gain deeper data insights into user search patterns and behaviors, which can inform more-effective SEO strategies.
LinkedIn’s not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. “LinkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,” said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.
LinkedIn is the social platform the most marketers worldwide (70%) are confident will deliver a positive ROI, per an August 2023 survey from Hootsuite.
B2B is the largest segment of US payment volume. We expect US B2B payment value to grow 3.6% annually in 2024, led by ACH and cards.
There’s a shift toward building meaningful connections at events. Plus, marketers are integrating DEI principles, sustinability into events.
LinkedIn doubles down on premium subscriptions: A new offering will let companies boost their pages with AI and other enhancements as the company seeks greater B2B revenues.