LinkedIn ad prices soar by 30% as advertisers leave Musk's X: Ad revenues grow to $4 billion, with a projected 14.1% increase in 2024.
31% of US B2B marketers are using AI for chatbots, coding, and design, according to an August 2023 survey from Sagefrog Marketing Group. Another 30% are using AI for content and presentations.
B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, we noted in our B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad spend in 2024, according to our forecast, TikTok is emerging as a contender for organic and creator-based B2B marketing. Here’s the case for B2B marketing on TikTok.
“In the last year, large language models have gotten more powerful and sophisticated,” our analyst Kelsey Voss said on the “B2B Marketing Trends to Watch for 2024” webinar. “Generative AI [genAI] will bring about a renewed focus on brand reputation; an increased need to address data quality and reliability; and a growing desire for human interactions, such as live events.”
Indian startup Udaan raises $340 million for its B2B ecommerce platform: The company will use the funds to pave its path to an IPO and get a larger piece of the $100 billion market.
In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Half of US B2B marketers say that email marketing is the channel that has the biggest impact on their multichannel strategy, outpacing social media (33%) and content marketing (26%), per April 2023 Ascend2 and Zoominfo data.
LinkedIn boosts user-generated content: The platform emphasizes Collaborative Articles, badges for expertise, and enhanced reactions to redefine networking.
The company thought AI wouldn’t deliver revenue gains until 2024. Recent earnings show that it’s already fueling profit in cloud and productivity services.
US B2B marketing data spending will grow 2.5% in 2024, up slightly from 2023’s 2.3% growth but still below pandemic growth rates of over 4%, per our forecast.
After years of stronger growth during the pandemic, increases to marketing data outlays are slowing thanks to tighter marketing budgets, privacy regulations, and a need to show ROI.
The Chinese search giant unveiled Ernie 4.0, an AI marketing tool rivaling Adobe and Canva. This places China on the global AI map, though Ernie’s capabilities still need to be assessed.
LinkedIn slashes 700 jobs amid slowing growth: A strategic move or sign of bigger challenges in the tech sector?
The need for AI-capable servers presents an attractive opportunity to shift away from PCs and their lagging sales. GPU supplies remain a choke point for expansion.
Martech spending will be more conservative compared with previous years. Though economic forecasts are improving, B2B firms are still laying off staff and tightening their belts. Firms are reevaluating and consolidating their tech setups to maximize ROI. Many are “disinvesting” from technologies that fail to provide the desired outcomes.
Anthropic attracts billions from Amazon and Google for AI. Potential conflict arises with attached conditions. AI investment boom may lead to Big Tech power play.
LinkedIn debuts campaign-creation tool powered by generative AI: Platform is out to address unique challenges in reaching B2B decision-makers.
Amid evolving AR landscape, Snap's enterprise unit shuts down: The decision highlights Snapchat's need to prioritize innovation while managing finances.
US B2B digital ad spend growth rates for key sectors like tech, finance, healthcare, and telecom will be 13.2 percentage points lower on average between 2023 to 2025 compared with 2017 to 2019, according to our forecast.
Media Ratings Council endorses LinkedIn's ad counting practices: It’s an industry stamp for precision and validity in the advertising arena.