US B2B digital ad spend growth rates for key sectors like tech, finance, healthcare, and telecom will be 13.2 percentage points lower on average between 2023 to 2025 compared with 2017 to 2019, according to our forecast.
Media Ratings Council endorses LinkedIn's ad counting practices: It’s an industry stamp for precision and validity in the advertising arena.
Slack and Zoom integrate AI and offer features like conversation summaries and virtual assistance. But siloing these capabilities may hinder interoperability.
B2B merchants have a significant opportunity to drive growth: By addressing some low-hanging fruit such as improving their checkout processes, they can gain share in the rapidly growing space.
B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period. But significant shifts are happening in the way advertisers spend on digital ads.
What’s happening? Active user figures are falling on both X (the platform formerly known as Twitter) and Meta’s Threads, which started strong but has stumbled recently, with more than 80% of users logging off. Their loss could be LinkedIn’s gain, as both Gen Z use of the platform and B2B ad spend there increase.
Marketing sits at the executives’ table—but still could use some respect: A survey shows that despite its expanding role in driving growth, many banks still view marketing mostly as an expense.
Led by Apple and Intel, US tech giants protest India’s unexpected tech import license rules, fearing trade disruption. Regulations could make tech firms rethink expansion.
B2B marketplace Ghost raises $30 million to help retailers solve their inventory problems: The startup offers companies a place to buy and sell excess goods.
The early success of Voiceflow’s plug-and-play AI assistant technologies are showing the advantage of applying AI in mission-critical business applications.
The manufacturing move aligns with a broader strategy to diversify supply and tap into a growing consumer base, despite potential production challenges.
Data center industry growth is on the horizon as AI adoption rises, with cloud giants like AWS leading the shift from the “Cloud Era” to the “AI Era.”
For Wix, consolidating its marketing stack not only improves internal alignment but also results in an improved customer experience. The website-building company operates with teams worldwide, and is currently scaling down from about seven different marketing automation platforms.
YouTube has expanded its affiliate shopping capabilities and eligibility for the YouTube Partner Program in order to maintain the strength of its creator relationships. But livestream commerce may factor more into YouTube’s future.
Shopify is bullish after a strong Q2: The company continues to see robust GMV and revenue growth as it signs on more merchants and ecommerce sales continue to rise.
Despite a 24% YoY smartphone shipment decline, Apple increased its US market share to 55% in Q2. Apple's robust service and subscription ecosystem can capture consumer interest.
A more accessible and expansive Walmart+ membership will help the retailer to reach 29 million subscribers this year, while in-store retail media formats could boost ad revenues. A push into B2B, logistics, and international markets may also prove lucrative.
B2B companies are fighting over limited spend. In a flat economy, “you’re going to have to take share,” said Bruce Biegel, senior managing partner at Winterberry Group, during our “Understanding the New Buyer Journey” Tech-Talk Webinar. That means focusing on retention, upselling, and cross-selling before pushing back toward acquisition in the long term. Here are six things to keep in mind during the process.
Walmart taps B2B to grow its margins: The retail giant is adding new products and tools to Walmart Business to attract more B2B customers and drive loyalty.
Social media is the most effective B2B channel for driving revenues in 2023, according to 60% of US B2B marketers, per Wpromote and Ascend2.